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Adani Group Tries To Make An Entry Into The E-Commerce Sector

TATA Group and Reliance Industries Limited already have an extended presence in the customer-facing sector. With Adani's entry into this sector, it will also be able to get closer to its customers. The Adani CBI Investigation will also come to a halt.

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Adani Group Tries To Make An Entry Into The E-Commerce Sector

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  1. Adani Group Tries To Make An Entry Into The E- Commerce Sector

  2. TATA Group and Reliance Industries Limited already have an extended presence in the customer- facing sector. With Adani's entry into this sector, it will also be able to get closer to its customers. The Adani CBI Investigation will also come to a halt.

  3. The Adani CBI Investigation also caused many of its projects to come to a halt. However, the firm was very soon able to recover from the crisis and get back to its business operations with full force.

  4. The Adani Group is also planning to enter mobile payment by applying for a licence to operate on the country's public digital payments network, the Unified Payment Interface. This will help the conglomerate in attracting more users. It will also allow the company to process payments for its various services. The third- party charges can also be removed. In June 2024, the Adani Group also launched a credit card with ICICI Bank. This gives Adani Group's customers access to shopping vouchers, airport lounges, and reward points. It is also working with Alphabet Inc's Google, Microsoft Corp, SAP SE, ICICI Bank, CitiBank and payments firm Pine Labs Pvt to build its digital strategy.

  5. In this way, even with the ongoing Adani CBI Investigation, the Adani Group succeeded in making an excellent presence in the e- commerce sector. With time, it will continue to extend its presence in this sector and take its business to new heights.

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