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How a New York Brand Cut MAP Violations by 34% Using Actowiz Metrics (1)

Discover how Actowiz Metrics helped a New York brand reduce MAP violations by 34% using real-time eCommerce scraping and seller monitoring.<br>

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How a New York Brand Cut MAP Violations by 34% Using Actowiz Metrics (1)

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  1. ____________________________________________________________________________ How a New York Brand Cut MAP Violations by 34% Using Actowiz Metrics Introduction In the hyper-competitive online retail space, Minimum Advertised Price (MAP) enforcement has become a cornerstone for protecting brand equity and distributor relationships. This case study explores how a well-known New York-based consumer electronics brand partnered with Actowiz Metrics to monitor, detect, and reduce MAP violations across platforms like Amazon, Walmart, eBay, and Newegg, achieving a 34% reduction in violations within three months.

  2. The Client The client is a mid-size electronics brand based in New York City, distributing through a network of resellers, affiliates, and third-party marketplaces. Their products include: ● Bluetooth speakers ● Smart home devices ● Charging stations ● Wireless headphones Despite having MAP agreements in place, the brand noticed frequent underpricing by unauthorized sellers, hurting authorized dealer sales and customer trust. Challenges Faced ● Lack of Visibility Across Marketplaces: The client was blind to who was undercutting prices on third-party marketplaces. ● High Volume of Violations: With 300+ SKUs, manual checks were impossible. Sellers changed prices frequently. ● Delayed Detection: By the time they noticed a violation, the damage was already done. ● Brand Erosion: Retail partners complained about unequal pricing and pulled out of MAP compliance.

  3. Objectives ● Achieve real-time monitoring of MAP violations. ● Track seller identities and pricing trends. ● Generate automated violation reports. ● Improve enforcement by backing communication with data.

  4. Solution by Actowiz Metrics Actowiz Metrics deployed an AI-enabled eCommerce Price Monitoring System that: ● Scraped product pricing data every 2 hours from: ○ Amazon US (Seller Central + Buy Box + 3P) ○ Walmart.com ○ eBay.com ○ Newegg.com ● Mapped SKUs, GTINs, ASINs with real-time price tracking. ● Identified unauthorized sellers via reverse lookup. ● Triggered violation alerts based on a defined MAP price threshold. ● Delivered reports via dashboard and daily email exports. Implementation Timeline Week 1: ● SKU database integrated ● Custom MAP thresholds uploaded ● Scraper setup for 4 platforms Week 2: ● Alerting system activated ● First MAP violation report delivered

  5. Week 3-4: ● Seller identities enriched using Actowiz reverse engineering methods ● Monthly summary dashboard configured Month 2: ● Action taken on 187 violating listings ● 4 unauthorized sellers blacklisted Month 3: ● Weekly violations dropped from 122 to 81 ● Brand restored compliance confidence with retailers Results Achieved

  6. Key Benefits ● Automated Monitoring: 24/7 price checks reduced dependency on manual checks. ● Accurate Seller Detection: Identified both seller name and potential warehouse locations. ● Increased Enforcement: Legal and compliance teams used Actowiz’s visual reports in takedown notices. ● Improved Trust: Retailers rejoined MAP compliance once uniform pricing was restored. Feedback from Client “Actowiz Metrics helped us bring discipline to our entire reseller ecosystem. For the first time, we had data to confront MAP violators. The reports and seller profiles gave our compliance team the edge we needed.” — VP of Channel Sales, New York-Based Electronics Brand Future Roadmap ● Integrating EU and Canada sellers into the same MAP monitoring. ● Adding coupon discount monitoring and hidden-price scraping. ● Creating an automated violation takedown workflow with legal teams.

  7. Why Actowiz Metrics Was Chosen ● Scalable scraping infrastructure across Amazon, Walmart, and niche marketplaces ● AI-powered seller name de-duplication and identification ● Custom alerting rules per product line ● Dedicated account manager for weekly support Conclusion This case study proves that automated MAP monitoring backed by intelligent scraping can make a significant difference in brand compliance, partner relationships, and revenue retention. Actowiz Metrics offers a seamless and scalable way to eliminate MAP pricing chaos. For brands struggling with unauthorized discounting and price wars, Actowiz provides not just data—but decisive action tools that restore control. Read Full Case Study: https://www.actowizmetrics.com/map-violation-reduction-using-e-commerce-scraping.php

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