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DIGITAL MARKETING.ppt..(abhi)

Keyword-driven digital marketing is a fundamental approach in the modern marketing landscape. It involves strategically identifying, targeting, and leveraging relevant keywords to reach and engage potential customers online. The core objective is to optimize a brand's visibility and discoverability in search engine results, social media platforms, and other digital channels where consumers are actively searching for products, services, or information.<br><br>The process begins with in-depth keyword research, where marketers analyze search trends, user intent, and competitor strategies to uncover the

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DIGITAL MARKETING.ppt..(abhi)

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  1. DIGITAL MARKETING BY DICS

  2. KEYPOINTS  What is digital marketing  Objectives of digital marketing  Advantages of digital marketing  Disadvantages of digital marketing  TRADITIONAL MARKETING  Digital Marketing  Contents of Digital Marketing  SEARCH ENGINE OPTIMIZATION  Content Marketing  Social Media Marketing  Pay Par Click  Affiliate Marketing  Email Marketing

  3. WHAT IS DIGITAL MARKETING Digital Marketing is the marketing of products or services using digital technologies on the internet, through mobile phone apps display advertising and any other digital mediums

  4. Objectives of digital marketing Increase direct sales Improve Conversion rate  Percentage of return visitors Organic traffic volume Reduce bounce rate

  5. Advantages of digital marketing Global Reach Lowers Cost  Measurable results Personalisation Openness Social Currency Improved conversion rates

  6. Disadvantages of digital marketing Skill and Training Time Consuming  High Competition Complaints and Feedback Security and Privacy issues

  7. TRADITIONAL MARKETING DIGITAL MARKETING  (1) Limited Audience  (2) Global Marketing  (3) Non versatile (can not be altered onece published)  (4) Delayed Communication  (1) Reach out to maximum people  (2) Targeted or Client Specific Marketing  (3) Versatile (can make changes in the advertising )  (4) Immediate Communication

  8. Contents of Digital Marketing Search Engine optimization(SEO) Content Marketing  Social Media marketing Pay par click (PPC) Affiliate Marketing Email Marketing

  9. SEARCH ENGINE OPTIMIZATION Search engine optimization is method of strategies teachniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) including Google Bing Yahoo and other search engines.

  10. Content Marketing Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience –with the objective of driving profitable customer action.

  11. Social Media Marketing Social media marketing (SMM) is the use of social media website and social networks to market a company`s products and services. Social media marketing provides companies with a way to reach new customers

  12. Pay Par Click Pay-Per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to website in which an advertiser pays a publisher when the ad is clicked.

  13. Affiliate Marketing A way for a company to sell its products by signing up individuals or companies ( affiliates ) who market the company’s products for a commission.

  14. Email Marketing Email marketing is the act of sending commercial message typically to a group of people using email. In its broadest sense every email sent to a potential or current customer could be considered email marketing.

  15. What is seo Whenever you enter a query in a search engine and hit enter you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these website rank better than the other than you others then you must know that it is because of a powerful web marketing technique called search engine optimization (SEO).

  16. PPC(PAY PER CLICK) What is ppc ( pat-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to you website rather than earning those clicks organically

  17. Benefits of online marketing over offline marketing High return on investment (ROI) though online marketing Target only most interesting audience pay only  You can start without spending with small amount. Advertising your products on specific hours time or day bases  Fully controlled as per your location budget and time.

  18. THANK YOU

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