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SEO is well known in the case of website visibility in SERP, What if i say it is also important for YouTube to increase engagement of your video. Learn more about SEO in YouTube from the File given here.
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YouTubeSEO SEO Course in Kerala Explained
What is YouTube? YouTube is a free video sharing website where one watch online videos. You can also even create and upload your own videos to share with others on internet. It was created in 2005, YouTube is now one of the most popular sites on the Web, with a visitors count of 6 billion hours of video every month.
Why YouTube? More video means more view,more audience and more engagement,YouTube is considered to be the 2nd largest search engine in the world.So if one is able to utilize this as a potential way for branding and marketing they could reap great results One reason YouTube is so popular is the sheer number of videos you can find. On average, 100 hours of video are uploaded to YouTube every minute, so there's always something new to watch! And you'll find all kinds of videos on YouTube—adorable cats, quirky cooking demos, funny science lessons, quick fashion tips, and a whole lot more.
YouTube SEO To get videos to rank on YouTube, as we already know we must first understand the YouTube algorithm and YouTube’s ranking factors.Just like any search engine, YouTube always wants to deliver content that answers the searcher’s specific query. Think also about how you can incorporate terms and phrases that are used by your target audience.
YouTube keyword Research Start typing a word or phrase and note the suggestion you get from the auto fill/Trending keywords Now that you’ve generated a list of keywords, it’s time to choose the best one from your list. Specifically, you want to target low-competition keywords. Keep updated with the trending videos and how they are optimized
Engagement: • Quality: • Personalization: • Relevance: Includes factors such as likes, subscribes, comments, turning on notifications, and watch time. Includes signals that can help determine which channels demonstrate expertise, authoritativeness, and trustworthiness on a given topic. YouTube Search Ranking Factors YouTube tries to find the most relevant results for each user by taking into account a user’s search and watch history. Include factors such as the title, hashtags, description, and video content itself.
SEO in Practise There’s a reason why YouTube lets users manually input the title, description, and hashtags, as well as choose an a video thumbnail of your choice. It’s all about making it easy for your audience to find you. All those options should be utilized from the first time the video is uploaded Title Use keywords to focus on user intent and how those keywords match up with what the video content actually offers users.You only have about 65-70 characters (including spaces) to say what’s important, so be sure to use that valuable real estate to capitalize. Description Like your title, your description contains keywords, reflects the content in the video, and is one of the first things a user sees.Remember that you’re constructing a description of the video, not an advertisement or promotion. The description should also include at least one link, typically back to the brand website, perhaps to a page specific to the content in the video.Keep it around 300 characters, including spaces, or less.
Search for your keyword in Google Most views on YouTube come from within YouTube’s platform. But don’t stop there. Your video can get 2-5x more views if you can ALSO get it to rank in Google. The trick is to optimize your videos around keywords that already have video results in Google. You see, Google only includes videos in the search results for certain keywords. Unlike a “normal” first page with 10 webpage results, Google sometimes reserves a good chunk of the first page for video results
Conclusion Trying to rank videos on YouTube might seem like a lost effort. Only the most well-known influencers and content creators seem to have any luck on the platform. However, that’s not the case. As a business, you can enjoy views, comments, and likes on your videos — so long as you find the right audience for your content. In fact, finding and targeting the right audience is even more important than creating a “beautiful” video. If you’re actively solving your prospective customers’ problems with your YouTube videos, then you’ve done 90% of the YouTube optimization work. SEO in general can bring Both Google results and Youtube results to rank higher for your Keyword.SEO can be learned from many sources,SEO course in Kerala is also on the rise.Its about how much effort you put into learning and using it practically