7 Best Email Services for Small Businesses (2024)

1. Welcome To Bulk Mail Masters 7 Best Email Services for Small Businesses (2024) At WPBeginner, we have tried several different email marketing services over the past 16 years. We used to use Mailchimp and as our list and requirements grew we eventually migrated to Drip. Aside from that, we've researched and tested many of the other popular email marketing options, including Constant Contact, Brevo, and more. Based on our experience Bulk Mail Masters with different platforms, we believe Constant Contact is the best option for small businesses, especially those just starting out. However, depending on your needs, you may find another service more appropriate. To help you make the right decision, we are going to review/rate some of the best email marketing services for small businesses.

2. If you're in a hurry, here's a quick look at all our recommended email marketing services. # Email Marketing Service Best For Price ? Constant Contact The #1 email marketing service for small businesses $12/mo ? Brief SMS and email marketing software Free and $9/mo ? HubSpot CRM and email service for small businesses Free and $15/mo 4. Omnisend SMS and email marketing platform for eCommerce sites Free and $16/mo 5. Campaigner Advanced SMS and email automation suite $53/mo 6. Drip Enterprise email marketing for eCommerce businesses $39/mo 7. Moosend Affordable email solution for small businesses $9/mo How we test and rate email marketing tools Some of the email services in this article, like Mailchimp and Drip , are tools we’ve used for a long time for our own online projects. This means we already know the pros, cons, and features that suit different types of businesses. In other email services, we accessed accounts to test features for creating messages, segmenting contacts, setting up automations, and sending messages. Along the way, we've looked for services that are easy to use for beginners, offer automation options for busy website owners, and are priced fairly for small businesses.

3. Why trust WPBeginner? WPBeginner is a team of experts with over 16 years of experience in WordPress, SEO, email marketing, web hosting, and more. We thoroughly test and rate each email service to bring you the best recommendations. For more details, see our editorial process . Without further ado, let’s get into the details of each of the recommended email marketing services. 1. Constant Contact Constant Contact is our #1 choice for an email marketing service. We use it on our test site and recommend it to everyone, especially those who are just starting out with an email list. Each account provides you with unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ad integration, and a powerful eCommerce integration for Shopify stores .

4. In our testing, we found that it offers some great features for beginners , so you can send amazing, error-free emails with complete confidence. For example, it offers over 300 email templates to choose from, making it easy to create impactful emails. Unlike other platforms, it checks for common beginner email mistakes like template placeholder text and missing links, and even offers subject line recommendations. Your Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys and polls, coupons, online donations, and A/B testing of subject lines, which help you send targeted emails to maximize your open rate. We especially like that Constant Contact supports/provides customer support with live chat, phone calls, email, community support, and an extensive library of helpful resources. In addition to online training, they also offer in-person seminars across the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro. For more information, check out our Constant Contact review/rating . Advantages of Constant Contact's Email Marketing Service ● Constant Contact has a simple user interface for creating and managing your email marketing campaigns. ● It offers features like email automation, surveys and polls, A/B testing, and much more, making it suitable for your marketing strategies. ● It comes with easy-to-use social media tools and list segmentation capabilities to support targeted, multi-channel marketing efforts. ● Each account includes an unlimited number of emails, which is invaluable for growing your small business at any scale. ● Constant Contact supports/provides customer support. Cons of Constant Contact's Email Marketing Service ● We feel that the email template designs are less modern compared to other email services.

5. ● Having a large contact list can be more expensive and make it difficult to grow your business. ● Provides basic tracking and analysis, which can be enhanced with advanced reporting options. Why do we recommend Constant Contact's email marketing service? We recommend Constant Contact as the #1 email marketing service for its easy-to-use interface and small business-friendly features. Some of its standout features include easy reporting and tracking, social media tools, A/B testing for subject lines and content, and more. Customer support is also top-notch, including live chat, phone, email, and webinars. Pricing: Constant Contact has a 60-day free trial (no credit card required). After that, pricing starts at $12/month. For WPBeginner users: Use our Constant Contact coupon code to get an extra 20% off for 3 months. Starting at $10.20/month. 2. Brevo (formerly Sendinblue) Brevo , formerly known as Sendinblue, is a complete SMS, CRM, automation, and email marketing software for businesses like yours. What we like most about Brevo is that it offers a free plan for up to 100,000 contacts . While they offer a user-friendly platform, compared to Constant Contact, they offer a limited number of email templates to choose from (only about 40+, while Constant Contact offers 300+ templates). Additionally, Brevo does not offer live chat support and phone support is not free. However, if you are looking for a platform that offers a free plan, Brevo might be the best option.

6. They also offer advanced features such as a landing page builder, live chat, sales CRM , and Facebook Ads integration. This means that users now get more value for the same price. Brevo also offers an SMTP bulk email marketing service, which you can use to send automated or transactional emails from your WordPress site. It's not necessary for email marketing campaigns, but it's a nice feature to have if you have a large website and want real-time automated emails based on content. Advantages of the Brevo Email Marketing service ● Brevo comes with a drag-and-drop email editor and a simple user interface. ● Offers advanced automation tools to create workflows and user segmentation. ● Use AI to send batch emails, ensuring higher deliverability and open rates. ● Brevo comes with additional features like live chat, sales CRM, and Facebook Ads integration, making it a powerful solution. ● With its SMTP service, it allows you to easily send automated and transactional emails. Cons of Brevo Email Marketing service ● It has a free plan, but it only allows you to send 300 emails per day, making it too limited for businesses looking for this option. ● It can be expensive for high email volumes, multi-user access, and advanced features. ● Live chat and phone support are limited, depending on your plan. Why do we recommend Brevo's email marketing service? We recommend Brevo for its user-friendly design combined with powerful tools, making it suitable for beginners and professionals alike. It comes with AI-powered batch email sync for optimized deliverability and advanced features like a landing page builder and CRM. Plus, we like its separate SMTP service for real-time transactional emails, making email delivery reliable. Pricing: Brevo offers a completely free email marketing plan with unlimited contacts. Their free plan allows you to send up to 300 emails a day, but all of your emails will be branded/branded.

7. Paid plans start at $9 per month for Starter. You can also add SMS to your account, but the price will vary depending on your sending needs. For more information, check out our Brevo review/rating . 3. HubSpot HubSpot is one of the most well-known software in the field of customer relationship management (CRM) and email marketing. Their email marketing service is free and comes with many advanced automation features designed to grow your business. You can use the simple drag-and-drop email builder and a selection of templates to create a completely customized newsletter that fits your brand personality and colors. Thanks to native integration with HubSpot CRM , you can personalize your emails to each subscriber based on things like device type, country, list membership, or any other custom information you may have about the individual subscriber. HubSpot includes all the powerful features you'd expect from enterprise-grade email marketing software, including send time optimization, high email deliverability, A/B testing , detailed performance analytics, marketing automation, drip campaigns, and more. We would recommend HubSpot for small, medium, and enterprise customers because it offers an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, a website builder, an operations center, and much more. Advantages of HubSpot's Email Marketing Service ● It is an all-in-one solution that includes email marketing, CRM, automation workflows, sales tools and much more. ● HubSpot CRM allows you to create highly personalized email campaigns based on detailed subscriber data. ● It features a drag-and-drop layout builder and several email templates to design custom newsletters without the need for advanced technical knowledge.

8. ● Provides detailed analysis and insights, including A/B testing results, to help you optimize your email marketing campaigns. ● The free plan includes HubSpot CRM and email marketing tools, which are a great combination for small businesses trying to build their presence. Cons of HubSpot's Email Marketing Service ● HubSpot is a good service for small businesses, but it gets expensive when you try to scale. ● It has several tools integrated into each other, making it a bit confusing for beginners. ● It can be challenging to integrate HubSpot with third-party tools. Why do we recommend HubSpot's email marketing service? We recommend HubSpot’s email marketing service for its seamless integration with HubSpot’s CRM and other tools. Plus, it offers advanced automation features, A/B testing, and high deliverability. Best of all, its free plan includes CRM and other marketing tools, making it an exceptional value for small businesses to connect with their customers. Pricing: The free version lets you send 2,000 emails and store an unlimited number of subscribers. You can create custom signup forms and popups, build landing pages , manage and track your online ads, and much more. It has all the tools you need to get started. If you need more advanced capabilities, HubSpot's email marketing plans start at $15 per month (paid annually). For more details, check out our HubSpot review/rating . 4. Omnisend Omnisend is a powerful email and SMS marketing service for eCommerce businesses looking for an omnichannel marketing automation solution.

9. It offers one of the most generous free email marketing plans as it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + web push notifications. Most other free email marketing plans are restricted, but Omnisend is confident in its value proposition, which is why it offers almost everything in its free plan. As your contact list grows, you'll need to upgrade to a paid plan. Omnisend seamlessly integrates with all popular website builders and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. It also has integrations with hundreds of other business tools like live chat software, help desk services , and more. What we liked most about Omnisend is its pre-built eCommerce marketing automation workflows, which are designed to help you earn more revenue by optimizing the customer journey. This includes emails like welcome email series, cart abandonment emails , cross-sell emails, and more. Their email builder is super easy to use and includes a great selection of customizable email templates, so you can create engaging, on-brand campaigns. Once set up, you can personalize the email thanks to their powerful segmentation features. Many users also love Omnisend because it offers built-in SMS, so you don't have to pay for separate software. The SMS feature allows you to send messages in 209 regions around the world. Advantages of Omnisend Email Marketing Service ● Omnisend has a generous free plan with powerful email marketing, SMS, and instant web alerts features. ● It is specifically designed for eCommerce marketing campaigns and automation workflows to increase your sales. ● It integrates seamlessly with WooCommerce, Shopify, BigCommerce and other eCommerce platforms. ● Omnisend has a variety of email templates so beginners can quickly design email campaigns. ● It has advanced segmentation features, allowing you to connect with users in a more personalized way.

10. Disadvantages of Omnisend Email Marketing Service ● Omnisend's features are primarily designed for eCommerce businesses, so it is limited to other types of sites. ● SMS marketing can be expensive, especially for international reach. ● The unlimited email option is only available on the business plan, which is expensive for small businesses and startups. Why do we recommend Omnisend's email marketing service? We recommend Omnisend to eCommerce businesses looking for an effective omnichannel marketing solution. One feature we liked about Omnisend is its pre-built automation workflows, which can significantly boost revenue generation. Plus, its free plan is quite generous and includes A/B testing, subscriber segmentation, SMS, and web push notifications. Pricing: Omnisend ’s free email marketing plan lets you reach up to 250 subscribers, and their paid plans start at $16 per month. Check out our Omnisend review/rating for more information. 5. Campaigner Campaigner is an advanced, complete email marketing solution that includes powerful automation features to increase conversions and sales. With its easy-to-use visual builder, you can quickly create simple or complex automation workflows to nurture subscribers and customers through your conversion funnel. You can even create combined email and SMS automations to connect with customers on their preferred channels. You can choose from many different events, triggers, and actions to create workflows for welcome series, abandoned cart series, re-engagement campaigns, milestone campaigns, customer care series, and more.

11. Additionally, you can add personalization options like advanced segmentation, custom fields, geolocation, purchase behavior, past engagement, and dynamic content . This helps you create highly relevant messages based on your subscribers’ unique traits. While testing Campaigner, we liked how easy it was to create beautiful email campaigns. It includes a drag-and-drop editor and over 900 responsive email templates you can use to get started. Other smart features include conversion tracking, autoresponders, A/B testing, signup forms, landing pages, and more. You can also get the Reputation Defender extension to protect your list from invalid or risky emails that can harm your deliverability. Advantages of Campaigner's email marketing service ● Campaigner features advanced automation features, allowing users to create complex email and SMS workflows quickly. ● Includes an easy-to-use workflow builder to create email marketing campaigns. ● With hundreds of responsive email templates, you can design interactive, high-engagement email campaigns in just minutes. ● Campaigner offers advanced personalization options such as geolocation, purchasing behavior and past engagement, enabling highly targeted marketing campaigns. ● Filter spam email accounts to ensure you are sending emails to real people.

12. Cons of Campaigner's email marketing service ● The powerful workflow builder and automation tool can be overwhelming for beginners or small businesses with simpler needs. ● Full SMS marketing and automation options are only unlocked by upgrading to a higher-tier plan. ● Their customer support is slow to respond, making it difficult for users who need immediate help. Why do we recommend Campaigner? We recommend Campaigner for its automation features, which allow small businesses to grow their subscribers through various stages of the conversion funnel using email and SMS channels. It also has over 900 email templates for welcome emails, targeted campaigns, abandoned carts, and more. We also really like some of its premium features, such as conversion tracking and A/B testing. Pricing: Campaigner offers a 30-day free trial that gives you access to all of its features. Prices start at $53 per month for up to 5,000 subscribers. If you have a large email list, Campaigner's pricing is more affordable than other email marketing solutions. For example, Omnisend costs over $88 per month for 5,000 subscribers. 6. Drip Drip is a powerful email marketing platform for eCommerce businesses, bloggers, and digital marketers. It offers a wide range of tools to simplify marketing automation, sales funnels, and personalization. We use Drip for several of our businesses, including WPBeginner, because it meets our growing email marketing demands, such as enhanced segmentation and personalization features. Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign. For more details, you can check out why WPBeginner switched from Mailchimp to Drip .

13. While Drip is a great email platform, it may not be the right solution for everyone. For example, their plan starts at $39 per month, so if you’re on a budget, you might choose a tool like Constant Contact instead. What sets Drip apart from competitors like Campaign Monitor is its smart marketing automation tools. These include smarter email segmentation, split testing features, list groups, and a drag-and-drop visual builder for automation workflows. These features allow you to reach out to specific customers on your email list and increase your offers. Drip's support options include live chat support, webinars , automation training, in-depth courses, free guides, and excellent documentation. We believe Drip is the best email marketing software for eCommerce websites and business owners who need more advanced features to maximize their marketing efforts. Advantages of Drip Email Marketing Service ● Drip fully integrates with eCommerce platforms to offer features like revenue attribution to drive sales. ● It offers powerful automation features that make it easy to create complex customer journeys. ● You can segment your audience and personalize emails to increase engagement and click-through rate/dollar. ● Drip captures user behavior and interactions across all platforms and triggers highly targeted and effective marketing tactics. ● It supports/provides support via live chat, webinars, training, guides and documentation to diagnose issues quickly. Cons of Drip Email Marketing Service ● Prices are higher than other alternatives, especially for small businesses. ● Unlike other email marketing tools, Drip doesn't offer a permanent free plan. ● Drip has simple email templates and requires work to create engaging emails. Why do we recommend Drip email marketing service? We recommend Drip for its powerful and smart marketing automation tools, email segmentation, and seamless integration with WordPress and WooCommerce. Some of

14. our favorite Drip features include an easy-to-use drag-and-drop automation builder, split testing, list groups, and eCommerce revenue attribution. Plus, it also offers live chat, webinars, and in-depth training material to help you design your email campaigns. Pricing: Drip offers a free trial period, and plans start at $39/month, which includes all features. They have also recently added SMS notification as a feature to all plans, allowing you to connect with your users via both email and SMS . This makes Drip a truly all-in-one email marketing platform for store owners. 7. Moosend Moosend is an affordable email marketing service for small businesses. It comes with a complete solution of powerful marketing automation features, email list building tools, landing pages, and much more. You can quickly create an email newsletter and customize the design to match your brand in minutes, either by choosing from their dozens of pre-designed email templates or by creating a completely custom template. What we liked most about Moosend is that it offers marketing automation features in all plans. You can use its automation workflow designer to offer a personalized subscriber journey to your newsletter subscribers. Moosend offers detailed email analytics that show important metrics like email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics. All plans include powerful conversion optimization features like A/B testing, email heatmap analysis, countdown timers , conditional content, an AI engine for product recommendations, popup forms, floating bars, newsletter signup forms, and more. Advantages of Moosend's Email Marketing Service ● Moosend is the most affordable email marketing service for small businesses, offering cheaper plans and a 30-day free trial period.

15. ● It provides a simple and easy-to-use interface to design your email campaigns, from creation to execution. ● Even at its basic plan level, Moosend includes marketing automation features to send personalized emails based on subscriber behavior. ● Moosend provides detailed analytics on email performance including opens, clicks, and conversions. ● It features a powerful AI engine to optimize your email marketing efforts with ease. Disadvantages of Moosend Email Marketing Service ● The customer support experience is not as good as other email services on basic plans. ● Moosend faces email deliverability issues, which can impact the effectiveness of marketing campaigns. Why do we recommend Moosend's email marketing service? We recommend Moosend to small businesses for its affordability and marketing automation features. We like its custom automation workflows, detailed analytics, and conversion optimization tools. Best of all, Moosend ensures that all users, regardless of their plan, can access advanced features like A/B testing, email heatmap analysis, and AI-powered product recommendations. Pricing: Moosend offers a 30-day free trial with unlimited emails (no credit card required). After that, their pricing starts at $9 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more. Bonus: More Email Marketing Platforms Let's look at some other email marketing platforms that exist for small businesses like yours. These email services come with a free plan or a free trial period, so you can get started with email marketing. Bonus #1. AWeber

16. AWeber is one of the oldest and most popular email marketing service providers in the world. It offers a wide range of tools for small and medium-sized businesses to manage their email marketing. Getting started with AWeber is easy. It connects seamlessly to most platforms, including WordPress. For detailed instructions, check out our handy guide on how to connect AWeber to WordPress . You will get access to ready-made HTML email templates, list management, autoresponders, A/B testing, and email tracking with detailed insights. AWeber also offers powerful email marketing features such as AMP emails, automatic RSS to email conversion for bloggers, and tag-based subscriber segmentation. It also provides many integrations with popular CRM software, email verification tools , membership plugins like MemberPress , lead generation tools, and much more. Support options include live chat, phone support, email support, live webinars, and an extensive library of how-to guides and tutorials. AWeber offers a limited free plan for up to 500 subscribers. After that, prices start at $12.50/month. You can also upgrade to quarterly or annual plans for even more savings. See our full AWeber review/rating for more details. Bonus #2. ConvertKit ConvertKit is a powerful email marketing platform for bloggers, authors, and professional marketers. It's extremely easy to use and incredibly powerful. The most unique feature of ConvertKit is that it allows you to easily offer content upgrades and incentives with email opt-in forms. It also comes with easy-to-manage autoresponders, allowing you to send drip emails from your email service. With ConvertKit, you can easily segment subscribers between those who are interested and those who have already purchased. This helps you increase conversions with

17. automated emails that feel more personal. In marketing terms, this is called targeted email marketing. It has all the powerful features you'd expect from a top-rated email marketing service, including A/B testing, beautiful email templates, a landing page builder , smart workflows, and more. ConvertKit supports/provides email-based support and has an extensive knowledge base with great learning material. Many of ConvertKit's features, like paid newsletters , are designed specifically for professional bloggers and creators, which is why we rate them as the best email marketing service for professional bloggers. You even have the option to sell digital products and subscriptions from the same platform. ConvertKit offers a 14-day free trial, and prices start at $25/month (paid annually). There is also a 30-day refund policy. The Creator Pro plan also includes advanced features such as a newsletter recommendation system, subscriber scoring, advanced reporting, and Facebook Custom Audiences. Bonus #3 . Mailchimp Mailchimp is one of the most popular email marketing service providers in the world, mainly because it offers a free email marketing service plan forever. While we no longer recommend it as there are better solutions available on the market, the sad reality is that we cannot create the best email marketing software list without including Mailchimp due to its massive popularity. Mailchimp includes a simple drag-and-drop email builder, autoresponders, segmentation of contacts into groups, and easy email tracking for analytics. It also allows you to set delivery times based on the user's time zone and segment by geolocation.

18. You can easily integrate Mailchimp with WordPress, Magento, Shopify, and many other platforms. If you're using WordPress, check out our ultimate guide to using Mailchimp and WordPress for detailed instructions, or check out our pick of the best Mailchimp plugins . When it comes to marketing automation features, the Mailchimp platform is quite limited compared to other providers on our list like HubSpot , Drip , or ConvertKit . Over the past few years, Mailchimp has attempted to add many of the “advanced” features found in other platforms, but after trying many of them, we feel that they are not really advanced. Mailchimp supports/provides support via email, live chat, and a large tutorial knowledge base. However, their support is often slow and doesn't match the quality of service you get from Constant Contact . Their paid plans start at $20/month, and the price increases based on the number of subscribers in your audience. However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, you'll have to upgrade to their $350/month plan. Final Thoughts: The Best Email Marketing Service There are many other email marketing services out there, but we want to make sure you choose the one that's right for your business's needs. Here is the selection of WPBeginner experts: If you run a small business, nonprofit, or are a new blogger, we recommend using Constant Contact . Their pricing is excellent, and their support team is absolutely top-notch. Plus, Constant Contact has a dedicated startup team that will help you achieve success with your email marketing campaigns right away.

19. We recommend Brevo to small business owners who want a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messaging. Brevo has an easy-to-use platform that allows you to manage email and SMS from a single interface. Plus, it offers a pretty generous free-forever plan, making it the best free email marketing software. If you're looking for an all-in-one email marketing solution, we recommend HubSpot. HubSpot offers a powerful, full-service marketing solution, including email marketing, CRM, sales tools, live chat, a website builder, and more. Their free plan is ideal for lead generation, as it allows you to store an unlimited number of subscribers. If you have an online store or eCommerce website, we recommend using Omnisend or Drip , which offer the best email marketing software for eCommerce. Many of our eCommerce websites use Drip for email marketing. Drip's personalization and automation features are extremely powerful. If you are a professional blogger or content creator, we recommend you use ConvertKit . It offers an easy-to-use platform with advanced segmentation and funnels that will help you take your blogging business to the next level. Pro Tip: Get More Email Subscribers, Fast! Once you've chosen an email marketing service for your business, you'll probably want to start getting more email subscribers. We use and recommend OptinMonster . It's a powerful conversion optimization toolkit that helps you convert abandoning website visitors into email subscribers and customers. OptinMonster integrates seamlessly with all of the best email marketing services we mentioned above and dozens more. WPBeginner founder Syed Balkhi is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After launching in 2013, it has grown tremendously, with over 1.5 million active installations of the WordPress plugin.

20. OptinMonster is currently used by some of the world’s biggest brands, including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Patreon, and more. You can read our in-depth OptinMonster review/rating for more details. In addition to OptinMonster, you can also use the following tools to grow your marketing email list: ● WPForms is the #1 WordPress form builder for creating contact forms, surveys, polls, and other types of forms. It comes with built-in integration with all popular email marketing services and is trusted by over 6 million website owners. ● SeedProd – Do you want to create custom landing pages to increase conversions? SeedProd offers a far superior landing page builder experience. Smart website owners use SeedProd alongside their preferred email marketing service as it integrates with all popular email platforms. ● LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software to your email marketing service. We use LiveChat on several of our sites. ● ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service. ● RafflePress – This is the leading contest and giveaway platform on WordPress. It allows you to use viral marketing to grow your email list. Bonus Tip: Improve Your Email Deliverability All the email newsletter tools we have shared in this article have great email deliverability rates. However, there are some things you can do to ensure that your marketing emails always reach their destination. 1. Use a professional email address Email platforms like Gmail, Outlook, and others have algorithms that look for spam behavior. One of them is the sender's email address.

21. As a business, it's important that you use a professional email address (such as yourname@yourcompany.com) and not a generic hotmail or gmail address. This will help ensure that your email delivery rate is above the industry average. 2. Send targeted emails based on their interests It's very important to personalize your emails based on user segments. Email marketing programs like Constant Contact and HubSpot allow you to easily group your subscribers into segments like most active, not active, interested in specific discussions, custom segments, etc. This will help your email marketing campaigns have the highest open and click rates, which are important factors for future email deliverability. We always recommend sending a personalized welcome email to all new subscribers and then segmenting users based on their interests. It's also important to clearly link unsubscribe so users can opt out instead of marking your emails as spam. For more tips, check out this ultimate step-by-step email marketing guide with examples to help you create the right email marketing campaign. Email Marketing Software FAQs Having helped thousands of users choose the best email marketing software, we've answered quite a few questions. Below you'll find some of the answers to the most frequently asked questions about email marketing platforms. Can I do mass email marketing from my Gmail or Outlook? In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for batch/lump sending of emails. They are great solutions for professional email . What is the best free email marketing service?

22. Many email marketing services offer free tiers for limited use. The best free email marketing service is Brevo (formerly known as Sendinblue) because their free plan doesn't limit the number of subscribers. HubSpot , Omnisend , and Mailchimp also offer free email marketing service plans. How much does email marketing cost? The cost of your email marketing will depend entirely on the number of subscribers you have, the total number of emails you send per month, and the email platform you use. On average, email for a small business costs between $20-$300 per month if you manage your own campaigns. If you use an email marketing agency, the cost can be closer to $500 per month or more. Can email marketing help SEO? Email marketing does not have a direct impact on SEO. However, it can help you get more traffic to your website, which can lead to more shares and sometimes backlinks/mentions. Google and other search engines use shares and mentions as social signals to rank websites. So, indirectly, email marketing can help your website's SEO ranking.

23. You can also use these best WordPress SEO plugins and tools to improve your rankings. What is the best email app for Shopify? Many of the email marketing services mentioned above offer an intuitive Shopify app that is easy to use. We recommend using Omnisend or Drip , as they offer robust eCommerce marketing automation tools that integrate seamlessly with Shopify and WooCommerce. Some ecommerce power users prefer Klaviyo for Shopify email marketing, but their platform is quite expensive for small businesses. What is the best email platform for WordPress? Most email marketing platforms have deep integration with WordPress because it is the most popular website builder on the planet, powering over 43% of all websites. That being said, the best email platforms for WordPress are Constant Contact , Brevo , and HubSpot . In recent years, many business owners have been switching to WordPress-native email marketing solutions, such as FunnelKit Automations. These solutions help you save huge costs while offering powerful features like email broadcasting , automated drip emails, CRM, and more, right from WordPress. Website owners use FunnelKit to create emails and then use the WP Mail SMTP plugin in conjunction with an SMTP service like SendLayer , Amazon SES, SendGrid, or others to ensure all emails reliably arrive in customers' inboxes. Are there other email marketing platforms not listed here? Yes, there are literally hundreds of email marketing services out there, but we haven't listed them all here. We feel that doing a full listing/catalogue/feature of email platforms would create more confusion and cause choice paralysis for non-tech-savvy readers. We've tested all the major email marketing services, including many that aren't on our email platform lists above, such as: MailerLite , ActiveCampaign, GetResponse , Ontraport, Mailjet, Benchmark, Campaign Monitor, InfusionSoft (now Keap), Klaviyo,

24. Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, TotalSend, SharpSpring, MailPoet, Email Octopus, Sendy, etc. The best email marketing services we have chosen to include on our list offer the best features at the best price. In your opinion, what are the best email marketing services? In our opinion, the best email marketing services are: 1. Constant Contact – Best Email Marketing Services for Small Businesses. 2. Brevo (formerly Sendinblue) – The best email and SMS marketing platform. 3. HubSpot – All-in-one CRM and email marketing for growing businesses. Bonus: Omnisend and Drip are the best email marketing platforms for e-commerce. Along with an email marketing strategy, we recommend adding push notifications to your website. This is another powerful way to connect with your visitors after they leave your website. We use PushEngage at WPBeginner, and it has become a top 5 traffic source to our site. We hope this article has given you a good overview of the best email marketing services for your business. You may also want to check out our list of the must-have WordPress plugins for business websites or our comparison of the best business phone services for small businesses. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook . Contact Us

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