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Join TechCadd's Best digital marketing course in Jalandhar to learn practical strategies for growing your brand online<br><br>https://techcadd.com/best-digital-marketing-course-in-jalandhar.php
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DIGITAL MARKETING COURSE IN JALANDAR TECHCADD.COM
PAGE 01 WHAT IS DIGITAL MARKETING DIGITAL MARKETING IS THE PROMOTION OF PRODUCTS, SERVICES, OR BRANDS USING DIGITAL PLATFORMS AND TECHNOLOGIES LIKE THE INTERNET, SOCIAL MEDIA, SEARCH ENGINES, EMAIL, AND MOBILE APPS. IT HELPS BUSINESSES CONNECT WITH THEIR AUDIENCE ONLINE, BUILD RELATIONSHIPS, AND DRIVE SALES IN A MEASURABLE AND COST-EFFECTIVE WAY.
IMPORTANCE OF DIGITAL MARKETINGRCH ENGINE OPTIMIZATION • REACHES GLOBAL AUDIENCE • COST-EFFECTIVE COMPARED TO TRADITIONAL MARKETING • MEASURABLE & TRACKABLE RESULTS • TARGETED MARKETING FOR SPECIFIC AUDIENCES • BUILDS CUSTOMER ENGAGEMENT & BRAND AWARENESS
KEY COMPONENTS OF DIGITAL MARKETING • SEO – Improve website ranking on search engines • Content Marketing – Blogs, videos, infographics • Social Media Marketing – Facebook, Instagram, LinkedIn, etc. • Email Marketing – Personalized messages & offers • PPC (Pay-Per-Click) – Paid ads on Google & social media • Affiliate Marketing – Commission-based promotions
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google to attract more organic (free) traffic. It focuses on optimizing website content, structure, and performance so that it ranks higher in search results. SEO has three main types: On-Page SEO (using keywords, meta tags, and quality content), Off-Page SEO (building backlinks and external promotion), and Technical SEO (improving site speed, mobile-friendliness, and indexing). A well-optimized website helps businesses reach more customers and build trust online. SEO (SEARCH ENGINE OPTIMIZATION)
SOCIAL MEDIA MARKETING (SMM) Social Media Marketing (SMM) is the practice of promoting products, services, or brands on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. It helps businesses increase brand awareness, engage directly with customers, and generate leads through posts, stories, reels, and ads. Social media marketing can be both organic (free posts and interactions) and paid (targeted advertisements). It is one of the most effective ways to connect with a wide audience, build trust, and drive traffic to websites.
CONTENT MARKETING Content Marketing is about creating and sharing blogs, videos, infographics, and social posts to educate, engage, and attract customers. It builds trust, improves brand awareness, supports SEO, and helps drive sales.
EMAIL MARKETING Email Marketing is the use of emails to connect with customers directly. It includes newsletters, offers, product updates, and personalized messages. It is cost-effective, builds customer loyalty, and gives one of the highest returns on investment (ROI) in digital marketing.
TRENDS IN DIGITAL MARKETING • AI & Chatbots • Voice Search Optimization • Video Marketing (Reels, Shorts, YouTube) • Influencer Marketing • Data-driven marketing & automation