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Reaching More for Less [PSU May 2011]

With myriad options of venues and devices for engaging with customers, it's often hard to know where to spend your money. Should you build an iPhone or iPad app? What about Android? Should you spend money on an SEO consultant to make sure users can find you on Google or hire a social media expert to help you stake your claim on the social networks? With so many options swirling around, it's hard to know where to focus. Thankfully, with a little thought and planning, you can address a lot of these issues with a tool you probably already have: your website. <br><br>In this talk, Aaron Gustafson, WebVisions speaker, will walk you through how you can make your website (or your client's) do more with less by leveraging the adaptable nature of the Web. He'll cover everything from obtaining accessibility compliance to boosting your search ranking to mobilizing your workforce and explain how a little forethought can pay big dividends in boosting your company's perception and reputation.

AaronGustafson
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Reaching More for Less [PSU May 2011]

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Presentation Transcript

  1. REACHING MORE FOR LESS

  2. Decisions

  3. ?

  4. MAKE YOUR WEBSITE WORK HARDER

  5. SEO

  6. Pa e Rank g

  7. <a href=” ”> </a> amazing widgets /my/page.html

  8. /my/page.html amazing widgets

  9. Click here

  10. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information. Copy from http://www.networkadvertising.org/

  11. The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.

  12. All NAI member companies must set a minimum lifespan of five years for their opt out cookies.

  13. Contextual

  14. Content

  15. Semantics Content

  16. Design Semantics Content

  17. Interactivity Design Semantics Content

  18. Accessibility Interactivity Design Semantics Content

  19. Semantics

  20. Chattanooga, TN

  21. Chattanooga, TN abbreviation for “Tennessee”

  22. Chattanooga, TN abbreviation for “Tennessee” <abbr title=”Tennessee”>TN</abbr>

  23. Semantics+

  24. REACHING MORE FOR LESS Rule #1 Author clean well, written copy and mark it up semantically.

  25. Social Media

  26. hootsuite.com twitter feed twitterfeed.com

  27. twitter feed twitterfeed.com Social RSS socialrevitalizer.com

  28. REACHING MORE FOR LESS Rule #2 Feed the world.

  29. Mobile

  30. Do I need an iPhone App?

  31. Probably not.

  32. Native vs. Web

  33. Platforms Native 5 Web ≈1

  34. Discovery Native Web Stores URL Stores

  35. Approval Native Web Required None

  36. Update Native Web Review Instant

  37. Sales Setup Native Web Included None

  38. Ofine Native Web Yup Yup

  39. Geolocation Native Web Yup Yup

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