Designing with Empathy [Code & Creativity 2014]

1. Designing Empathy with Aaron Gustafson @AaronGustafson adaptivewebdesign.info

2. Photo Credit: Stuck in Customs

3. Designing Empathy with

4. Design ≠ Art _ Image Credit: L.e.e Photo Credit: faith goble

5. Photo Credit: Abby Lanes Art serves the Artist

6. “ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen

7. de·sign   /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out

8. David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.

11. It wasArt

12. It was Ego

13. subjective, personal, and self-indulgent” “ Photo Credit: © Marc Eckardt for FontShop, Berlin.

14. “ Your ego is a bad designer.” – Christopher Butler

15. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

16. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

17. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

20. Just because you can doesn’t mean you should Photo Credit: harald walker

21. Photo Credit: Laurence & Annie Design isn’t about showing off

22. em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”

23. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

24. Perspective is everything Photo Credit: ZeroOne

25. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

26. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this

28. Photo Credit: Horia Varlan

29. Author appropriate content Photo Credit: schoschie

30. Set a performance budget Photo Credit: Gunnar Ries

31. Considerphysical limitations Photo Credit: lastquest

32. Don’t create unnecessary barriers Photo Credit: andrechinn

33. Don’t force your agenda on your customers Credit: XKCD

34. Support common assistive technology Credit: windsordi

35. Hurt not others in ways that you yourself would find harmful. Do unto others as you would have them do unto you. –Christianity –Buddhism The Golden Rule No one of you is a believer until he desires for his brother that which he desires for himself. What is hateful to you, do not to your fellow man. That is the entire law; all the rest is commentary. –Islam –Judaism

36. Progressive Enhancement

37. “ [Progressive enhancement] keeps the design open to the possibilities of sexiness in opportune contexts, rather than starting with the ‘whole’ experience that must be compromised.” – Ben Hoh

38. Egalitarianism Equality of opportunity, not equality of outcome

39. Designing Empathy with

40. Designing with Empathy by Aaron Gustafson @AaronGustafson Further reading: http://is.gd/readlist_empathy Slides available at http://slideshare.net/AaronGustafson This presentation is licensed under Creative Commons Attribution-Noncommercial-Share Alike 3.0 except where otherwise noted flickr Photo Credits http://www.flickr.com/photos/aarongustafson/galleries/72157633153882514/ http://www.flickr.com/photos/aarongustafson/galleries/72157633161513316/