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Designing with Empathy [Beyond Tellerrand 2013]

Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve. <br><br>In this session, Aaron Gustafson will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.

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Designing with Empathy [Beyond Tellerrand 2013]

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  1. Designing Empathy with Aaron Gustafson @aarongustafson adaptivewebdesign.info

  2. Photo Credit: Stuck in Customs

  3. Designing Empathy with

  4. Design ≠ Art _ Image Credit: L.e.e Photo Credit: faith goble

  5. Photo Credit: Abby Lanes Art serves the Artist

  6. “ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen

  7. de·sign   /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out

  8. David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.

  9. It wasArt

  10. It was Ego

  11. subjective, personal, and self-indulgent” “ Photo Credit: © Marc Eckardt for FontShop, Berlin.

  12. “ Your ego is a bad designer.” – Christopher Butler

  13. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  14. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  15. http://demo.northkingdom.com/ihuvudetpatoyota/index_en.html

  16. Just because you can doesn’t mean you should Photo Credit: harald walker

  17. Photo Credit: altemark Design to communicate not alienate

  18. Photo Credit: Laurence & Annie Design isn’t about showing off

  19. Design = Creativity for Communication

  20. Designing Empathy with

  21. em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”

  22. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

  23. Empathy requires listening Photo Credit: [phil h]

  24. Empathy requires questioning Photo Credit: [phil h]

  25. Empathy requires observation Photo Credit: [phil h]

  26. Empathy requires intuition Photo Credit: [phil h]

  27. Empathy requires patience Photo Credit: [phil h]

  28. Perspective is everything Photo Credit: ZeroOne

  29. Ego is ashield Photo Credit: Dunechaser

  30. “ Empathy begins with vulnerability. And being vulnerable, especially in our work, is fucking terrifying.” – Sara Wachter-Boettcher

  31. Trust makes vulnerability productive

  32. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

  33. em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this

  34. John Rawls 1921-2002

  35. “ Empathy is about showing solidarity with others who have a one and only life on this planet.” – Jeremy Rifkin

  36. Solidarity requires communication Photo Credit: LeonArts.at

  37. Tribes

  38. Religious Groups Tribes

  39. Nation States Religious Groups Tribes

  40. Global Community Nation States Religious Groups Tribes

  41. Global response within 3 hours Photo Credit: United Nations Development Programme

  42. Selfishness is a survival instinct Photo Credit: Malingering

  43. Photo Credit: Stuck in Customs We are able to empathize by seeing ourselves in others.

  44. Mirror neurons enable us to walk that proverbial mile Photo Credit: Éole

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