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Difference between CRM and ERP software

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Difference between CRM and ERP software

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  2. Difference between CRM and Difference between CRM and ERP software ERP software 2

  3. ERP ERP ERP stands for Enterprise Resource Planning. It is a type of business software that allows organizations to manage and automate many of their core business processes, including financial management, human resources, supply chain management, manufacturing, and customer relationship management.An ERP system integrates and manages data from various departments and functions within an organization, providing a single source of truth for business data. This allows organizations to make more informed decisions and to respond quickly to changes in the business environment. 3

  4. IMPORTANCE OF ERP IMPORTANCE OF ERP ●Streamlined operations: Streamlined operations: ERP systems integrate and automate business processes across different departments and functions, reducing the need for manual processes and data entry. This leads to more streamlined operations and reduces the risk of errors or inconsistencies. Increased visibility: With an ERP system, all data is stored in a centralized database, providing real-time visibility into key business metrics, such as inventory levels, order status, and financial performance. Improved collaboration: ERP systems facilitate collaboration across different departments and functions by providing a single source of truth for business data. This helps to break down silos and promote better communication and collaboration between teams. Cost savings: By automating manual processes, reducing errors and redundancies, and optimizing inventory levels, ERP systems can help to reduce costs and increase efficiency. This can have a significant impact on the bottom line for businesses of all sizes. ●Increased visibility: ●Improved collaboration: ●Cost savings: 4

  5. CRM CRM CRM stands for Customer Relationship Management. It is a software system and business strategy that helps organizations manage and improve their relationships with customers, leads, and prospects.A CRM system enables businesses to store and manage customer data, such as contact information, purchase history, and interactions. This data is then used to improve customer relationships by providing better service and personalized experiences. 5

  6. IMPORTANCE OF CRM ● Improved customer relationships: Improved customer relationships: CRM systems help businesses to build and maintain strong relationships with customers by providing a comprehensive view of customer interactions and preferences. This allows businesses to provide more personalized experiences and to respond quickly to customer inquiries and concerns. Increased sales: CRM systems help sales teams to track leads and opportunities more effectively, enabling them to close deals faster and more efficiently. This leads to increased sales and revenue for the business. Streamlined processes: CRM systems automate many manual processes, such as lead capture and customer follow-up, leading to more efficient operations and reduced costs. This allows businesses to focus on core business activities and to provide better service to customers. Better insights: CRM systems provide valuable data on customer behavior, sales activities, and marketing campaigns. This data can be used to make more informed business decisions and to improve overall performance. ● Increased sales: ● Streamlined processes: ● Better insights: 6

  7. DIFFERENCE BETWEEN ERP AND DIFFERENCE BETWEEN ERP AND CRM CRM 1. Purpose: 1. Purpose: The main purpose of ERP is to provide a unified and integrated system that manages all aspects of a business. It covers a wide range of functional areas including finance, human resources, procurement, supply chain management, and production. ERP helps organizations streamline their internal processes and make better decisions by providing real-time data and insights into their operations. The main purpose of CRM is to manage an organization's interactions and relationships with its customers, clients, and sales prospects. CRM helps businesses increase customer satisfaction,loyalty, and advocacy by managing customer data, tracking communications and automating sales, marketing, and customer service processes. customer interactions and 7

  8. 2. Scope: 2. Scope: ERP covers a broader range of functional areas than CRM. ERP systems can be used to manage various aspects of a business, including finance, accounting, procurement, human resources, supply chain management, and production. CRM is more focused on managing customer-facing activities and processes, such as sales, marketing, customer service, and support. CRM systems store and analyze customer data, track customer interactions and communications, and automate various customer- facing processes. 8

  9. 3. Data Management: 3. Data Management: ERP systems are designed to manage and store large amounts of data, including financial data, inventory data, human resource data, and production data. ERP systems provide a centralized repository of data that can be accessed by different departments within an organization, providing real-time data and insights into the organization's operations. CRM Solutions CRM Solutions, on the other hand, are designed to manage and store customer-related data, including contact information, sales history, marketing campaign data, and customer service data. CRM systems provide a centralized repository of customer data that can be used by sales, marketing, and customer service teams to improve their interactions and relationships with customers. ● 9

  10. 4. User Base: 4. User Base: ERP systems are typically used by multiple departments within an organization, including finance, accounting, procurement, human resources, supply chain management, and production. ERP systems provide real-time data and insights that are relevant to various departments and can help improve operational efficiency and organization. CRM systems, are primarily used by sales, marketing, and customer service teams. CRM systems provide customer-related data and insights that are relevant to these teams and can help improve customer satisfaction, loyalty, and advocacy. decision-making across the 10

  11. 5. Implementation and Maintenance: 5. Implementation and Maintenance: ERP systems are typically more complex and time-consuming to implement compared to CRM systems. ERP systems require significant resources and investment, both in terms of time and money, to implement and maintain. ERP systems often require significant customization to meet the unique requirements of an organization, and ongoing maintenance is required to keep the system up-to-date and functional. CRM systems, on the other hand, are typically easier and quicker to implement compared to ERP systems. CRM systems are often cloud-based and require minimal customization, making implementation and maintenance easier and more cost- effective. 11

  12. For more details, +91 9746 44 46 78 sales@technaureus.com KSITIL Special Economic Zone, Unit No.2E Second Floor, Sahya Building Govt.Cyberpark,Nellikode PO,Kozhikode, Kerala 673016 12

  13. THANKS 13

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