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  2. OVERVIEW • Social media goals • Creating a content plan • Engaging & Consumer service • Illustrations • Platforms & Advertising Best method for: • Facebook • Twitter • Instagram • Pinterest • Google + • YouTube • Others: LinkedIn, Snap Chat, Tumblr, Soundcloud • Weigh success • Questions

  3. GOALS OF SOCIAL MEDIA FOR BUSINESS • Gain brand awareness • Drive traffic to your website • Increase revenue (by increasing signups or sales) • Efficient social customer service

  4. USES Engagement Competitive Intelligence social spying Establish and tell your brand’s story, Develop and engage brand enthusiasts – Result: optimize social media based on what competition are/aren’t doing – Result: loyalty, word-of mouth marketing, accumulative bookings Customer service Marketing Intelligence research – learn about trending topics and what your consumers are talking about – Result: new trends and topics, understanding your guests Monitor and maintain profiles for feedback/complaints – Result: GSR, reputation management

  5. CREATING A CONTENT PLAN • Use your marketing plan! • Engage with audience • Posting platforms &making a schedule • Create and share content to tell your brands story

  6. CREATING SHARABLE CONTENT • Strong headlines • Optimize for network • Vary content & don’t over-post • Include link and call to action

  7. RELAVENT & INTERESTING CONTENT • Articles that pertain to your location or industry • Local news • Example: Town updates, new businesses, Game changers in the community • Example: Kimberly Reid Top 5 Things to do in New York • Sharing partners’ content • Local events • restaurant’s special event or town parade, etc. Example: Local • Example: Local liquor company posts recipes that you make at your restaurant

  8. ENGAGEMENT • This pertains to positive and negative comments. It’s definitely great to send the positives out to the public. Try to reconcile the negatives through direct messaging or take it offline. • followers! Engage with your • favorite… Like, comment, retweet, • Let your followers know that you will be out there and listening

  9. DIFFERENT PLATFORMS, DIFFERENT CONTENT • Content sharing on diverse platforms • Advertising via social media – organic views and the ever changing algorithms • Promoting and pay to play breakdowns – search out what works for you • Reviews on social Media platforms

  10. Tryviews We've helped thousands of personal brands and companies kick-start their social media campaigns

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