SOCIAL MEDIA MANAGEMENT & CONTENT SHARING - PowerPoint PPT Presentation

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SOCIAL MEDIA MANAGEMENT & CONTENT SHARING

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  1. SOCIAL MEDIA MANAGEMENT & CONTENT SHARING Tryviews.com

  2. OVERVIEW • Social media goals • Creating a content plan • Engaging & Consumer service • Illustrations • Platforms & Advertising Best method for: • Facebook • Twitter • Instagram • Pinterest • Google + • YouTube • Others: LinkedIn, Snap Chat, Tumblr, Soundcloud • Weigh success • Questions Tryviews.com

  3. GOALS OF SOCIAL MEDIA FOR BUSINESS • Gain brand awareness • Drive traffic to your website • Increase revenue (by increasing signups or sales) • Efficient social customer service Tryviews.com

  4. USES Engagement Competitive Intelligence social spying Establish and tell your brand’s story, Develop and engage brand enthusiasts – Result: optimize social media based on what competition are/aren’t doing – Result: loyalty, word-of mouth marketing, accumulative bookings Customer service Marketing Intelligence research – learn about trending topics and what your consumers are talking about – Result: new trends and topics, understanding your guests Monitor and maintain profiles for feedback/complaints – Result: GSR, reputation management Tryviews.com

  5. CREATING A CONTENT PLAN • Use your marketing plan! • Engage with audience • Posting platforms &making a schedule • Create and share content to tell your brands story Tryviews.com

  6. CREATING SHARABLE CONTENT • Strong headlines • Optimize for network • Vary content & don’t over-post • Include link and call to action Tryviews.com

  7. RELAVENT & INTERESTING CONTENT • Articles that pertain to your location or industry • Local news • Example: Town updates, new businesses, Game changers in the community • Example: Kimberly Reid Top 5 Things to do in New York • Sharing partners’ content • Local events • restaurant’s special event or town parade, etc. Example: Local • Example: Local liquor company posts recipes that you make at your restaurant Tryviews.com

  8. ENGAGEMENT • This pertains to positive and negative comments. It’s definitely great to send the positives out to the public. Try to reconcile the negatives through direct messaging or take it offline. • followers! Engage with your • favorite… Like, comment, retweet, • Let your followers know that you will be out there and listening Tryviews.com

  9. DIFFERENT PLATFORMS, DIFFERENT CONTENT • Content sharing on diverse platforms • Advertising via social media – organic views and the ever changing algorithms • Promoting and pay to play breakdowns – search out what works for you • Reviews on social Media platforms Tryviews.com

  10. Tryviews We've helped thousands of personal brands and companies kick-start their social media campaigns Tryviews.com

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  19. Conclusion Never underestimate the effectiveness of your terms. You don't know how tremendously they have got influenced your readers. If you believe that your write-ups is significantly considerable, you don't have any reasons to never create your sites’ readership obtain stretched to the most. Let the whole planet to understand your items and discuss your opinions to every presence you have touched. Tryviews.com