How To Rank Your Shopify Store Using Local SEO in 2022

1. How To Rank Your Shopify Store Using Local SEO in 2022 99 Ecommerce Experts About 46% of Google searches are for things in their own area. Meaning that if you own a local business and don't do local SEO right, you're missing out on something very important. Also, at least once a week, 89% of people search for a local business on their phones. Also, 58% of people search every single day. From that search, about 72% of them will definitely go to that store or shop, which is within five to six miles. More people coming into your store means more sales, and in today's retail world, it's important to make sure your business is easy to find. People are always looking for things to buy and services to use near them.

2. Thus, it is fairly important to conduct local SEO marketing strategies for better conversions of your Shopify store. There are various ways to do so: Optimize Your Website Optimize Your Website For Mobile List your Business on Google My Business Plan Local Content Keyword Research and Content Optimization Build Backlinks Optimize Your Website Firstly, you need to do is make sure your site is optimized well. In North America, more than one-third of people find out about a brand through its website. Optimizing your website for local search is the best way to make it easy for customers to find the products they're looking for. When you hire a local SEO agency, the first thing they do is make sure your site is optimized for local SEO. Customization is one of the most critical ways to get your site to show up in SERP results. Now, we'll talk about some of the things that can help improve local SEO: ● Say where your business is. ● Add a map or your address. ● Include testimonials ● Make a separate page for contacts, etc.

3. Optimize Your Website For Mobile Optimizing your website mobile is one of the most important on the local SEO checklist. Mobile phones are now a crucial part of everyone's life. Hardly anyone can live without a phone for even five minutes. Because of this, your website needs to work well on phones. Local website search and mobile search go hand in hand. More than half of Google searches are only done on mobile devices. Most people only use the phone to read reviews, look for information, and find places. Since it was first introduced in 2015, AMP has grown along with Google. Since 2016, Google has added it to its mobile search results. So, it can greatly improve how well your mobile results work. AMP is a simple way to turn your site into a mobile version. You don't need to know how to code or have any technical skills to use AMP. You can use it most easily by downloading its plugin, which is all you need to do. It will automatically get rid of any images or content that aren't needed for a mobile version and make the design work better. List your Business on Google My Business Google My Business is free and makes it easier to connect with local customers through Google Search and Maps. You can make a listing for your store that shows contact information, a link to your website, a map, store hours, photos, videos, coupons, reviews, and more. GMB is the most important part of the local SEO checklist. Use GMB to find local customers and talk to them when they search for nearby businesses. Your retail store

4. will show up in Google Search and Maps, and you can respond to reviews, add photos of products, and keep your business information up to date. Google My Business also gives you information about your customers so you can improve and make them more interested in your business. Plan Local Content Local content is made up of nearby places or things that relate to your business and are interesting to the people you want to buy from. So, when they're looking for something relevant to them, they might find your website and find out about your retail store. Content is the king, but what we all want to do is make content that brings sales and traffic. We all know that blogging is a big part of local SEO. It's important to start a blog for your business. Not only write articles but also publish them based on local searches that have to do with your business. Keyword Research and Content Optimization When writing content for your website or updating your business listings for organic search, it's important to do keyword research to find out which words are relevant to your business, how often people search for each keyword or phrase, and how competitive it is. Most importantly, you should always think about what the user wants to find when you are brainstorming. What would the person you want to buy from Google look for? Make a listicle of 50–100 words and/or phrases so that you can easily start keyword research without having to buy expensive tools or apps. You only need Google.

5. Internal links are the most important local SEO marketing tactic that affects how well your website ranks and how authoritative it is. But why are they so important? Don't worry about it; we'll talk about it below. Internal linking is crucial as it helps people find their way around a website. It gives each page a share of the authority and ranking power. It helps with the structure and hierarchy of a website. Also, every piece of content you write needs to be optimized for search engines by using long-tail keywords, headers, title tags, the body, and a meta description. Build Backlinks Backlinks are important if you want to reach more people and move up in the rankings. A study by Ahrefs on local SEO statistics found that 43.7% of the top-ranking pages have some links that go both ways. Also, according to a study by safaridigital, backlinks are one of the seven most important things that will affect your business's local ranking in 2022. You can always add links from places you know, but it's a good idea to figure out first which links will actually bring people to your website. The most important things about a backlink are how useful it is to the user and how relevant it is to your business. Now, before we talk about how to get backlinks, let's talk about how building links for local SEO marketing is different from building links in general. Building local links is mostly about two important things. First, how relevant it is to your business, and second, how relevant it is to your location. Let's see an example. If you link to a blog on - Bakeries that sell mini cheesecake, the list can include any bakery in the world.

6. So, this blog will be relevant to your business in terms of what it is about, but not in terms of where it is, which is important for local SEO. Conclusion Before you start following the local SEO checklist, remember that the most important thing is to make sure your content is trustworthy and relevant and that your business listings, website, and social networks are always up to date with your location information. Local search engine optimization is also not just a single task. Along with that, you need to use other types of marketing to improve your rankings, such as social media marketing, affiliate marketing, digital marketing, SEO, etc.