How To Choose A Shopify Theme: The 7 Critical Steps

1. How To Choose A Shopify Theme: The 7 Critical Steps 99 Ecommerce Experts Starting an online retail store has never been easier or more profitable. Choose a niche, organize your inventory, and a few clicks here and there, and your online shop is ready to take orders. Still, a store that is open and a store that is doing well are two very different things. You only have to look at the 11.4 million online stores that sell less than $1,000 per year and the 1,000 that make more than $10 million. When it comes to online shopping, Pareto's 80-20 rule has been turned up. If you're using Shopify, which you should be, since it's the best and fastest-growing eCommerce platform in the world, choosing a theme is one of the first things you'll do.

2. Shopify has a lot going for it, and one of those things is the quality of its themes. Only the best themes make it into their Theme Store, thanks to a strict submission process. This method cuts down the choices a lot, but it still leaves more than 100 free Shopify themes and paid options. You'll need some criteria if you don't have a few days to try out demos and compare features. #1 Identify Your Store’s Key Features Before you even start looking at free Shopify themes or paid themes, you should make a list of the features you need. "Looks great" is not one of the features you should primarily focus on. We like shiny, pretty things just as much as the next design shop, but we would never support the flash-over function. Don't let pretty fonts and demo images that you don't own and can't use sway you. Instead, think about the features you'll need, such as a mega-menu, a slideshow on the front page, an image zoom tool, or something else. Try to put your top three in order. Once you have your list, you can look at the themes and make a short list of the ones that have the features you want. You shouldn't start thinking about your wants until you've narrowed your choices down to the ones that meet your requirements (in terms of functionality and aesthetics). #2 Determine a Budget Shopify stores cost different amounts of money. So, the first thing you must do when choosing a Shopify theme is decided how much you're willing to spend. Some of the things that affect the price of a theme are:

3. The developer: Developers who have been around longer and are better known tend to charge more for their themes. Flexibility: The price of your theme is affected by how much you can change it. For example, you can expect to pay a bit more if it lets you drag and drop. Functionality level: Some themes don't let you do much with your e-commerce store setup, while others let you make it into anything you want. Websites with extra features, like forms or SEO tools, usually cost more. Shopify theme are like everything else in life: you get what you pay for. Before buying a theme, make sure to read the fine print and understand what features and functions it has. #3 Consider Your Catalog Shopify makes it so that users don't have to look for themes that fit the size of their product catalogs by hand. In the Shopify Theme Store, users can easily filter their choices to find a theme that works with the number of products they have. Finding the right theme for the size of your catalog is important because it helps you manage and show your product pages to buyers in the best way possible. If your business sells products, like women's clothing or perfume, you'll probably need a theme that lets you show off your many products, make sub-category pages, add a search and filter feature, etc. On the other hand, if your store only sells a few products and doesn't have a large catalog, the features of the theme that are made for large catalogs won't help you.

4. #4 Favor on Mobile Responsiveness In the last 6 months, more than 79 percent of mobile users have shopped online using their phones. This means that mobile users are changing the game of eCommerce sales more than desktop users. If your website isn't set up to work well on mobile devices, you can say goodbye to a big chunk of buyers. No matter how nice or well-organized your website looks on a desktop, mobile users won't care if it doesn't work well on their phones. Look at how a premium theme for Shopify would look on a mobile device and make sure it has the following features to make it mobile-friendly: How easy are mobile navigation menus to use? How much room do the pictures take up? How easy are CTAs to use? Are the parts spread out in the right way? If a theme has all of these things, you should try it. But if it doesn't, you should keep looking for a mobile-friendly theme. #5 Developer’s Support People most often make a mistake when choosing a theme for their store by not looking at the ratings and customer service offered by the developer after the theme has been bought or chosen. This is very important because, unlike in a physical store, the problem in an online store is a technical one. So, it's important to find out if the people who made the theme will help you in the future or if you're on your own.

5. Updating the theme, adding new tools and plug-ins, etc., can sometimes cause problems that are best handled by the site's developers. If you choose a premium theme for Shopify from store, you don't have to worry too much. Their customer service team is always around the nook to help you if you need it. But if you choose a theme made by a third-party developer, make sure to look at their ratings and reviews. If you're worried about fake reviews, don't be. Just go to TrustPilot, Yotpo, or Reviews.io to see what other people who have used this theme for their stores have to say about it and how it worked for them. #6 Language and Translation Support The biggest benefit of an online store over a brick-and-mortar store is that it can reach more people. People from all over the world can use your website to buy things from you. If you want to get more customers from all over the world, you have to meet their needs and make them feel like they are important. It's no wonder that English is an international language that most internet users can understand. But if your website has more than one language, it will be easier for people who don't speak English to use it in their own language. It will also make you rank higher on search engines. For example, if you give French speakers the option to translate your website into French, it will be very easy for them to use your website. Along with this feature, you can also have a currency converter. If your customers are from another country, it will be easy for them to see how their total bill, tax, shipping

6. costs, etc., are broken down. It will also make the process run by itself. You won't have to figure out the exchange rate and taxes on their total bill by hand. If the free Shopify themes you chose has the option to translate but not to convert currencies, don't worry. There are several apps that an individual can install and use with your chosen theme to convert currencies. #7 Favor User Experience The way your homepage looks is important if you want to make a good impression on people who might visit your site. A website with a good layout has many parts, like the right background, font style, color scheme, font size, and so on. If your website is plain, boring, and unattractive, people probably won't stay on it for long and will probably leave in just a few seconds. Before you decide on a premium theme for Shopify, make sure it has the following features. Pay close attention to: ● Business logo ● Image carousal ● Navigation ● Effective CTAs ● Footer Conclusion

7. As more entrepreneurs open online stores, the e-commerce market is growing quickly. Shopify is one of the most trusted ways to start a store. Pay close attention to the theme you choose as you set up your store. Make sure to think about the technical details listed above when choosing a Shopify theme for your eCommerce store setup that will help you get more sales.