10 Essential Elements You Must Have In Your Shopify Fashion Store

1. 10 Essential Elements You Must Have In Your Shopify Fashion Store 99 Ecommerce Experts Do you know there are more than 50,000 online apparel stores in the USA which contributes to 3% of the total economy? The competition has increased gradually since eCommerce vendor platforms like Shopify, Magento, and others have emerged. Thus, it must for newbies to stay updated with the current trends and adopt the ones which benefit them in the long term. Every niche store has different sorts of requirements that help them attract customers and retain them. Similarly, some of the basic requirements that Shopify fashion store highly needs today are minimalist design, advanced website functionalities, enough white space, etc.

2. This needs to be in alignment with other elements that increase the website’s credibility and efficiency. The most essential elements that help raise the credibility and efficiency of fashion and apparel websites are: Efficient Loyalty Programs According to Access Development, 84 percent of customers stated that they are more likely to revisit the store with quality loyalty programs. Nonetheless, the actual cost of acquiring a new customer is five times higher than retaining an existing customer. Loyalty programs are aimed to retain the existing customers and convert visitors into customers. It is cordially related to psychology where the customer is provided points which they can use to shop or get discounts in exchange for their loyalty towards the store. Try considering extending the loyalty programs not merely up to transactions but providing service and a good shopping experience. This is a must especially for fashion and apparel stores as customers can develop a strong relationship with a company representative. You can pick from a variety of loyalty programs available in the Shopify app store and integrate them into your store. However, the best apps for loyalty programs are Smile, Yotpo Loyalty & Rewards, Marsello, Joy, etc. Referral & Reward Programs As word-of-mouth plays the biggest game in the marketing world, loyalty programs can be integrated with referral and reward programs. Referral and reward programs are another form of rewarding the customers for referring to the website and other activities.

3. For example, gifting a discount coupon to new customers, contact referral options on the thank you pages, etc. Why are reward programs necessary? The sole purpose of reward programs is to retarget the existing customers to keep your brand top-of-mind. Whereas, reward programs are also necessary to attract new customers while referral programs encourage visitors to turn into repeat customers. You can integrate referral and reward programs with loyalty points, email marketing, pop-ups, and push notifications. Some of the most recommended Shopify apps for referral & reward programs are Referral Candy, Growave, Yotpo Loyalty & Rewards, Rico Loyalty, Rewards & Referrals, and BON Loyalty Rewards & Referrals, etc. Personalized Product Recommendations Personalized product recommendations can increase the Average Order Value (AOV) by 369% as compared with the sessions with no engagement with product recommendations. Product recommendations play a major role in contributing to an increase in the cart value. This is integrated with important user data like user behavior, customer journey, and browsing sessions and displays personalized product recommendations. Neither do personalized product recommendations offer relevant upsell and cross-sell opportunities and contribute to the increase in the cart value but also decrease cart abandonment rate and increase the session time. In the US, 80 percent of the customers quote that they are more likely to purchase from a store that offers personalized recommendations. Try considering placing personalized product recommendations on checkout pages, trending pages, view related products pages, etc. where the conversions are most expected.

4. Some of the best recommended Shopify product recommendation apps are Wiser, Code Black Belt, UFE Cross-Sell & Upsell Bundle, Rise.ai, etc. Enable Advanced On-Site Search Advanced on-site search is the forth requirement of the User Experience checklist and an essential for the Shopify fashion store. Do you know that around 30 percent of visitors use on-site search to find their desired products? But why is it necessary for your store? If your search is easily visible, customers can discover your products very easily out of your dozens of catalogs. Following this, customers then are more likely to place an order. Consider making insightful decisions based on shopping behavior and needs or buying a third-party tool. Third-party specializing in integrating the user-friendly search options can render you results quickly and effortlessly. However, emphasize on site search tools that have to autocomplete, typo-tolerant, and natural language processing integration. You can also lay focus on optimizing better search options for mobile and allowing users to filter the results page. Some of the most recommended apps are Smart Search & Filter, Product Filter & Search, JSON-LD for SEO, Findify Search & Personalise, etc. Place Clear CTAs Wherever Necessary Call-To-Action is the key to converting the existing customers and visitors. According to ConversionXL’s case study, CTA creates an urgency to increase the conversion rates by 332 percent. CTAs are a simple combination of words combined with colors and images. However, there is no definitive answer for the perfect Call-To-Action button but have to experiment with different phrases, sizes, and styling.

5. You can place a clear CTA where it is more likely to be clicked and converted like newsletters, social media ads, blogs, or websites. While there is no definitive way to create a perfect CTA, some of the features remain constant like: ● Using sufficient white space around the CTA ● Do not add too many animations and colors ● Stand out from the background ● Use simple and clear copies ● Highlight a product with images Email and SMS Marketing Email and SMS Marketing are the eat and drink of Shopify fashion stores. Do you know that email marketing returns an average of $42 for every $1 investment and email marketing increases the conversion rate by 2.3 percent as compared to social media? About one-fourth of the companies quote that they consider email marketing as an ideal channel for their ROI. While 66 percent of customers prefer SMS marketing as it is a more convenient and instant way to get real-time updates. SMS marketing is also preferable because it is less time-consuming, and has an impressive open rate of 98 percent and 36 percent CTR on average. However, due to its word limitation, opt-in requirements, and the probability of spam messages are greater than email marketing. Some of the best apps for email and SMS marketing are Omnisend Email Marketing & SMS, Klaviyo, Mailchimp, Privy, Mailmunch, etc. Bullet Speed Site According to Erricson, 47 percent of the visitors expect to load a webpage in only 2 seconds or less or they bounce. While, 80 percent of users quoted that slow loading a

6. website is more frustrating than a temporarily down website and when the content takes more than 6 seconds to load, the user stress level increases to 33 percent. A site speed should be at a bullet speed to increase the conversions, loyalty, Google Search Ranking, etc. As far as conversions are concerned, a site speed improvement of one second can increase mobile conversions by 27 percent. While a Shopify fashion store is also expected to get repeated existing customers if the site speed is excellent. This increases customer loyalty else, 79 percent of customers can be dissatisfied and will not return to the website. Whereas, Google also uses site speed as one of its factors to determine the search engine ranking. A higher ranking on the Google search engine helps your business get discovered and easy to attract new customers. Thus, site speed is always an essential element for online fashion stores. SEO According to Google, 44 percent of people start their customer journey by entering the Google search query. This lays significant emphasis on organic search as well as 23.6 percent of eCommerce orders are directly linked to organic traffic. Try considering boosting your site's SEO score by making your website user-friendly, entering relevant keywords, easy navigation, etc. You can also consider engaging customers with high-quality visuals, a fashion blog, a mobile-friendly website, and keeping the website up-to-date. However, do not underrate your website by not providing product descriptions, avoiding product review options, lacking efficient product pages based on user demand, etc. Also, give important focus on not reusing the title tags, meta descriptions, random URLs, etc.

7. You can also consider third-party tools that understand the need of your website and integrate its SEO features to boost the site performance. Some of the best apps for SEO are Plug-In SEO, SEO Booster, Booster SEO, Smart SEO, etc. Convincing Product Reviews Options Product Reviews increase transparency and trust and act as the main pillar of social proof on the website. These are called user-generated content that also helps in strengthening search engine optimization. Reviews produce more than 18 percent uplift in sales and a user spends 11 percent more than the people who do not include product reviews. Nonetheless, 82 percent of customers states they are more likely to spend if the product has convincing reviews. A online fashion store can generate unbiased insights by collecting honest reviews and changing the way customers perceive the business. However, collecting the reviews is always tiring but some ways can still get you going. You can send an email, giving discounts, coupons, and sneak previews, and making the reviewing process easy. To master this, you can integrate the product reviews app with email marketing, loyalty programs, pop-ups, push notifications, etc. Some of the best-recommended apps for product reviews are Judge: Product Reviews, Loox Product Reviews & Photos, Ali Reviews, Yotpo Product Reviews & photos, etc. Efficient Pop-Ups Pop-ups are the nut and bolt of an online fashion store. It helps generate leads and integrate them with email marketing, push notifications, loyalty and rewards programs, etc.

8. It is powerful customer retention for existing customers and an attraction tool for new customers that gathers data and tests it. Pop-ups are also a great way to create a buzz and awareness of your product in the market when you least expect it. Some of the best-recommended pop-up apps are Privy, Sales Pop Up Master, Omnisend Email Marketing & SMS, Sale Kit - Social Proof, Pop Up, etc. Conclusion The above-mentioned elements are not limited to Shopify fashion store but can also be counted for all types of online retail stores. However, installing and integrating these sorts of apps can increase the site speed and result in decreasing SEO scores. Thus, always emphasize optimizing the site speed while also having this bundle in your store.