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Some Tips to Grow Your Business | Brandon Gaynor of Rancho Cucamonga

Brandon Gaynor is having experience been working as a Senior Branch Manager for a Mortgage company in Rancho Cucamonga since 2017. Brandon Gaynor is also a social Worker he always wants to help needy people that need any kind of help.<br>

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Some Tips to Grow Your Business | Brandon Gaynor of Rancho Cucamonga

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  1. Some Tips to Grow Your Business Brandon Gaynor of Rancho Cucamonga

  2. Today, talk about • Marketing - what are you selling to who? • Marketing - Promotional - Tactics/Ideas • Traditional and Digital & Web Marketing • Social Media Tips Marketing Ideas - Rating (time & money) easy to do more effort sustained effort

  3. What are You Selling - to Who? Who are Your Customers? • detailed profile of your typical customer: • interests, demographics, purchasing habits What are You Selling? Features versus Benefits • Are you selling a product with certain features? • But customer is buying benefits (driven by emotion) Grocery Store sells (just) food? • convenience - hot cooked chicken • comfort - tub of premium ice cream • quiet - sugary cereal to quiet the cranky youngster

  4. Traditional Marketing Radio • QCCR 99.3 FM Radio • check out their display today Print Media • Canada Post: Direct Mail 16¢ - 46¢; Snap Admail™ • Why? Mail volume down - Low competition • Search out local print media • DVL Publishing: check out their display today • North Queens ‘Good News’ - quarterly community paper

  5. Traditional Marketing … Publicity • run a contest (be creative) • sponsor, or host, an event Referrals • ask current customers if they know someone who could use your service • thank customers who send a referral • offer incentives for referrals: (one referral, get a free consultation)

  6. Traditional Marketing … Business Development • companies with complementary products & shared customer base • develop a win-win business relationship • joint advertising, newsletter cross-promotion • organize a themed event (eg: Happy Dog Day)

  7. Digital / Web Marketing Email Marketing (highly effective) • sponsor, or place ad, in another business’s enewsletter • create your email newsletter Blog • contact local blog (publicity, mention, be a resource) • guest post on another blog • start your own • online content = “evergreen content”

  8. Digital / Web Marketing … Video Marketing • YouTube channel • eg: product promotion • Facebook Video • Deep Blue Media (check out their display today)

  9. Digital / Web Marketing … Online Display Ad • Online display ad: local news, business, industry website(s) Online Directories • Region of Queens Business Directory (with pictures) • Google My Business / Google Places Listing (Control how you appear on Google Search and Google Maps) • https://www.google.com/business/

  10. Digital / Web Marketing … Social Media • Posts/tweets: Helpful, share, entertain, for audience building • Paid ads: low cost, highly targeted ads • Facebook Pages: business to consumer • LinkedIn (profile & company pages): business / professional • Twitter: newsy, time sensitive • Facebook Groups, LinkedIn Groups: join discussions

  11. Digital / Web Marketing … Social Media … • Chose to be where your customers are ( a handful ) • Get organized. Have a social media calendar • Be ‘strategic’. Create & share posts your customers care about • Messaging: “4-1-1” e.g. 4 light, 1 soft sell, 1 hard sell • Use online tools to help create, schedule, and analyze results (do ‘likes’ lead to sales?) • FB Insights, Buffer, Hootsuite, Pablo, Canva, IFTTT

  12. Digital / Web Marketing … Finding Ideas for Posts, Blog, Newsletters • Questions/comments from customers (helpful) • Industry news and information sources (share or create new) • Competitors & others (newsletters, social media) • Eg: Selling Shoes: • helpful: how to remove salt from leather boots • entertaining: who invented ‘penny loafers’, share archival photos showing footwear, fashion news/trends on shoe styles • photos of customers (or you) wearing their new shoes

  13. Marketing Research Research / Collect Information for: • Marketing tactics: eg: Radio, social media, online display ads • Messaging: eg: photos/graphics, text, CTA (call to action) Where to look? • what are competitors and other businesses doing • ask / listen to customers : what they read, watch, notice, like • what works on you (personally) Generate list of viable tactics and ideas. Choose from list. Do, Evaluate, Adjust, Do Again = Success 14

  14. Thank You

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