loved and tasted from many year - maggi

1. loved and tasted from many year - maggi oats Maggi Oats was a trailblazer within the instant noodles category within the ’80s. From satiating midnight hunger pangs to being a blessing for those that can’t cook, it's become India’s favourite food. And it's not surprising that oats Maggi is one among the foremost stocked food items among abroad-based Indian students. Rival brands decapitating the hegemony? Almost.ITCSunfeast’s Yippee: Yippee tried to trump Maggi with the promise of long, slurpy and non-sticky noodles. The tagline extols “its better, no?” but the brand remnant faraway from erosion Maggi’s share. GSK’s Foodles: GSK played the health card with the addition of Foodles under the Horlicks brand. You get a ‘Health Maker’ with a pack of Foodles as against Mspooaggi, where you add condiments using the ‘Taste Maker.’ Maggi’s other rival brands—which deserve a mention—include Nissin’s Top Ramen, the foremost popular brand for fast noodles within the US, and Chaudhary Group’s non-vegetarian variants are particularly big in north-east India. Even though it's going to be facing competition within the present day, many consumers still set store by Maggi’s unique taste.

2. Maggi isn’t noodling around.  Over the years, Maggi has managed to remain relevant by constantly innovating and renovating. Through the ’80s and ’90s, it had been pronounced as a saviour for moms whose famished child demands food as quickly as possible. Its “Two-minute Noodles” and “Fast to Cook, Good to Eat” taglines became enormously attractive. In the 2000s, it tried to include the health and wellness quotient with the slogan “Taste bhi Health Bhi” by ensuring more protein and calcium content within the product. I & Meri Maggi was another different campaign that allowed consumers to share their ‘Maggi Moments’ with the brand. The package design was pinched to contain the chosen entries and pictures of the consumers. With the two Minute Mein Khushiyan campaign the brand focused on the ‘convenience and happiness’ feature. Brand ambassador Amitabh Bachchan was roped in as a story teller within the commercials. Stories supplied by the consumers through the varied touch points created by the brand gave yet one more boost to the long-lasting heritage. Khushiyon ki Recipe—The New Campaign One of the recent ads shows a daughter cooking Maggi for her mother, and not the opposite way round. The daughter is moving out at 21 and therefore the mother is worried—Maggi tries to possess an emotional appeal with this one. There are not any children within the ad, which seems rather anomalous for Maggi. It might be due to Nestle signing the worldwide charter on responsible advertising that stops food brands from targeting children below 12 years in their ads. It is, nonetheless, a fresh escape from the old TVCs.

3. Nestle’s Maggi isn’t nestled all snug in bed.  The brand realises that to stay by, it can’t connive at the competition! After being the leader for nearly 30 years, it still doesn’t blindly take the purchasers to be loyalists. Introducing economy packs, arising with a menagerie of variants like Vegetable Atta Noodles and therefore the newer Maggi Oats Noodles, and building stronger bond with its customers through unique campaigns, have helped Maggi sustain this cornucopia of pleasure. If you buy MAGGI Oats it will further strengthen its leadership position with quite 50% market share within the Oats category as per Nielsen report. It’s also re-launched the favored variants, MAGGI Vegetable Atta and MAGGI Oats Oats. MAGGI Vegetable is that the second hottest product after the classic MAGGI Masala Oats. This combines the goodness of within the Oats with real vegetables and therefore the favourite ‘Masala’ taste. MAGGI Oats Oats has been the well-liked choice for consumers who seek the advantages that oats offers as an ingredient. With its comeback, MAGGI Vegetable Atta & MAGGI Oats Oats are now available at competitive price points of Rs.20 for 80 gm pack and Rs.25 for 73 gm pack, respectively. Commenting on the re-launch of the 2 loved variants of MAGGI Oats within the market, Mr. Suresh Narayanan, Chairman and director, India said, “Over the past 33 years, MAGGI has become the foremost trusted and expensive food brand in India. I’m also happy that we've gained month on month and that we still lead the Oats category with over 50% market share. We understand the changing lifestyles of generations and have constantly innovated products that add value to the favourite MAGGI Oats. With the newest re-launch, we are getting to provide more choices to suit consumer preferences, driving greater volumes and building back our market share. We are hopeful that these two variants also will have a rapid pick-up just like the Masala and variants”.