How to Do Effective Video Marketing and When to Do It for Your Business

1. How to Do Effective Video Marketing and When to Do It for Your Business Table of Contents 1.The Rise of Video Marketing 2.What Are the Benefits of Video Marketing? 3.How the Pandemic Has Made an Impact on Video Marketing 4.Ways You Can Do Effective Video Marketing 4.1.1. Plan Out Your Video 4.1.1.A. Determine Your Target Audience – 4.1.2.B. Choose a Clear and Impactful Message – 4.1.3.C. Decide the Elements of Your Video – 4.1.4.D. Create a Guideline or Storyboard for Your Video – 4.1.5.E. The Video Should Be of Appropriate Length – 4.2.2. Video Creation 4.3.3. Upload & Caption 4.4.4. Promote Your Video 5.When Should I Use Video Marketing for My Business? 6.Conclusion The Rise of Video Marketing Nowadays, a lot of businesses are turning to video marketing to present their products or provide information for their target audience. If you’re not doing it for your company yet, then you might

2. just be falling behind on your competition. According to Biteable, 60% of businesses use video as a marketing tool, and 74% have seen a better return on investment for it compared to simply using static imagery. Did you know that according to Oberlo, YouTube is one of the second leading social media platforms in 2021, next to Facebook? With this, you can see the relevance of video streaming and how it gains more traffic and engagement for influencers and brands alike. What Are the Benefits of Video Marketing? When you take advantage of video marketing, you can reap the following benefits: •It’s a cost-effective technique to market your business •You get better reachability •Producing video content builds trust with your target market •It increases your SEO rankings •It encourages social shares How the Pandemic Has Made an Impact on Video Marketing According to research conducted by HubSpot, the pandemic has made an impact on the video marketing landscape. Although video content is generally seen as a necessary tool for both marketers and consumers, many budgets have been restricted and plans shelved. But this has not stopped the production of content creation. And with this, many marketers have opted to adjust the way they produce content for companies and brands to cater to the present situation. With this, it has increased the number of online videos for people to watch. And with some individuals still working remotely or have limited work hours due to restrictions, many of them can catch up on video content from their favorite content creators. As a result, marketers feel more positive about the return on investment videos provide companies more than ever as it increases traffic, leads, sales, and audience understanding. But with the video marketing landscape becoming oversaturated with various content, how can you stand above the rest? Although videos have become a way for customers to get to know more about a brand, how do you set yourself apart from your competition? Hence, the question of “how can I do effective video marketing?” comes up.

3. Ways You Can Do Effective Video Marketing Half-heartedly uploading a video nowadays just won’t cut it in the industry. Consumers are now used to high-quality content that if they see content that does not speak to them or measure up to their standards as valuable; then, they will click to the next video right away. That’s why just like content marketing, you need to produce eye-grabbing, engaging content that they can relate to and will inform them about your business and what you are selling. So how do you do that? Here’s our guide onhow you can do effective marketing: 1. Plan Out Your Video Just like any marketing campaign, you need to plan out your video, so you can effectively engage and inform your audience. So how do you go about planning for your video? A. Determine Your Target Audience – Ultimately, the target audience for your video is your customer. But who is your customer? What do they like? What is their interest? Research more about your target audience and incorporate your findings in your video. B. Choose a Clear and Impactful Message– You need to decide on a clear message for your target audience. What do you want to say to them to present yourself as a business that can accommodate their needs? How can you relate to them? Make sure that you stick to one clear message, so they can remember your business by the end of watching your video and take something out of the message. C. Decide the Elements of Your Video – Make sure that the elements of the video, colors, locations (if there are any), images, and the likes represent your business’ brand identity. Not only that,but you have to make sure that it’s of quality. If you plan a voice-over, the voice in your video must match well with the message you are trying to convey. Find actors that can portray the story of your video well. D. Create a Guideline or Storyboard for Your Video – A storyboard gives you a clear picture as to how your video will go, instead of just “winging it.” Although it’s not bad to add some new details that could work on the video, it would still help if

4. you make a storyboard or guideline beforehand to guide you through the start and end of the video. E. The Video Should Be of Appropriate Length – Usually, ads take 1 minute or less, so it’s quick and easy for the audience to watch and consume. But if you’re planning a promotional ad that’s comprehensive, make sure that the information is in small bites and comprehensible for your audience within a short span of time. 2. Video Creation Nowadays, there are many programs for you to choose from when it comes to creating videos. If you’re starting out, there are applications with ready-made filters, effects, and the likes that will help you in creating a high-quality video. If you’re still struggling with how to effectively create one, you can study the popular video content of your competitors. See what kind of effects, angles, and such really engages your target audience. Pro Tip: Make sure that the ratio of your video matches the website you will be uploading it on, whether it’s Facebook, Instagram, or Twitter. You can read the full content: https://digitalsushma.com/how-to-do-effective-video-marketing-and-when-to-do-it-for-your-business/ •••••••••••••••••••••••••• Digital Sushma Email ID: contact@digitalsushma.com Visit Us: https://digitalsushma.com/ Stay Connected Via: https://www.facebook.com/digitalsushma/ https://www.instagram.com/sushmasmaurya/ https://in.pinterest.com/digitalsushmacom/ https://twitter.com/DigitalSushma