Virtual Event Email Marketing Guidebook Discover the 7 Best Practices

1. Virtual Event Email Marketing Guidebook Discover the 7 Best Practices

2. www.hexafair.com Talking about virtual events marketing ideas then never miss out on - Email Marketing. Email marketing strategies can attract, engage and notify attendees about your event. Over 40% of the exhibitors, planners and sponsors prefer email marketing as their tool for virtual events promotions.

3. 7 Steps to Creating Fantastic Virtual Event Email Marketing Campaigns

4. www.hexafair.com 01 Event announcement emails First emails must be creative, winning and have a thriller element to make your readers excited. It is also crucial to learn when to send the emails to your audience? Here is a sample structure of email you can write up for your audience. ▪ Eye-catching headline. ▪ Event description. ▪ Value proposition. ▪ Place, date and time. ▪ CTA.

5. www.hexafair.com 02 Lead generation emails The second email must redefine clearly – The value proposition promised in the first announcement email. ▪ Use catchy content with added value to explain your event. ▪ What can your audience gain at the event? ▪ If not attending, what they are going to miss at your event?

6. www.hexafair.com 03 Run for it emails The third email must create urgency in your reader's minds. Try including something like, ▪ Offer ends soon! ▪ Almost sold out! Only '10' seats left! ▪ Hurry up! Limited seats left! Revealing the crunch helps your audience to realize they have little time left to register for the event.

7. www.hexafair.com 04 Voila emails Voila, emails are shared when a sale happens online. ▪ The ticket sale email is a crucial one in your email sequence. ▪ An auto-generated email is released immediately for every sale done.

8. www.hexafair.com 05 Event insights email If you want to keep your audience updated on what is happening, plan for an event insights mail before the final event. Here is a list you can add to capture the audience attention. ▪ New participants or sponsor lists ▪ Speaker info, interview bites, testimonials, etc ▪ A special message/lecture from the organizer or sponsor ▪ Prizes, virtual swag bags, contests, giveaways, etc

9. www.hexafair.com 06 Event reminder email If your event is a trade show or fair, you can send reminder emails 1 to 3 days before the main event. And one last reminder mail on the day of the event. So, what can a reminder email have? Here is the list. ▪ A small alert about the event ▪ Speaker/sponsor/exhibitor information ▪ What added value the event brings to the audience ▪ Event date & time ▪ Link to attend the event

10. www.hexafair.com 07 Post-event emails Even if your event has successfully ended, you will still have a reason to share one more email with your audience. That is a post-event email. So, let us see what you can share in a post-event email? ▪ Request for testimonials: Gather feedback from your audience ▪ Organize surveys or audience polls to measure event engagement & success. ▪ Share hand-picked pictures & videos of the event ▪ A thank you note ▪ For contests: Announce winners & prize giveaways

11. www.hexafair.com Have more queries about virtual events promotions? Reach us on: hello@hexafair.com +91 75500 97831