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10 Digital Marketing Trends For Your Brand Success In 2016

In the past few years Digital marketing has undergone major makeovers. The success of your brand in 2016 depends on two things- a) knowing the current marketing trends and b) constantly using them and creating unique consumer experiences.

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10 Digital Marketing Trends For Your Brand Success In 2016

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  1. 61DESIGNSTREET 10DIGITAL MARKETING TRENDS FOR YOURBRAND SUCCESS IN2016 J U N E 2 0 16 M A R K E T I N G , W E B D E S I G N & D E V E L O P M E N T E X P E R TS

  2. 6 1 D E S I G N S T R E ET WHAT IS DIGITAL MARKETING? 1 Digital Marketing is a specialized area of Marketing that applies techniques designed to increase exposure or sales using digital technologies. Or simply put: it's a way to increase sales or exposure using computers, tablets and phones. The basic promotional medium of digital marketing is internet along with mobile, TV and radioIn the past few years Digital marketing has undergone major makeovers. The success of your brand in 2016 depends on two things- a) knowing the current marketing trends and b) constantly using them and creating unique consumer experiences.

  3. 6 1 D E S I G N S T R E ET O N L I NE ADVERTISEMENTS TO SH OOT UP 1 Social advertising is continuously evolving, and in 2017 it is predicted that digital ad’s will finally surpassTV. Thereisanenormousamountofinvestmentdoneonsocialadvertising, thereforethistrendcannotbeignoredbymarketersin2016. Takeleveragefromthemostcommonsocialmediaplatformssuchas Facebook, Twitter, Instagram, Pinterest andmore. Createcompellingcontenttodrawcustomersin.

  4. 6 1 D E S I G N S T R E ET Beginbydecidingwhichmediumsareworthinvestinginforyouraudience. For selling products you can utilize visual platforms like Instagram and Pinterest. You can also go for action-oriented adformats. Think Twitter Lead Generation ads and Facebook Click to Website ads with call-to-action buttons. Test your postsorganicallyandpromotethewinners.

  5. 6 1 D E S I G N S T R E ET PERSONALIZED PPC 2 Sincepreviousfewyear,paidsearchwas all abouttargetingtheright keywordstofindpeoplewhomaybeinterestedforyourproductsor services, but this strategy has alot of weaknesses. Ifyoudon’tchoosetherightkeywordsyourPPCcampaignscouldturn out to bevery expensive. To resolve this issue Google introduced Customer Match whichallows you to upload a list of contacts you already have and target them throughsearch.

  6. 6 1 D E S I G N S T R E ET This feature is available on Twitter and Facebook, and is essentially making search and social become more like email marketing by servingadstopeoplewhoarewithinacertainstageofyourpurchase funnel. In 2016, PPC is expected to become more personalized, this is why marketersshouldstartutilizingsuchfeatureslikeCustomerMatch,to connect with their prospects and customers at the right time with messages catered tothem.

  7. 6 1 D E S I G N S T R E ET M ORE V I D EOS TH AN E V ER 3 In 2016, marketers should definitely look out for anexplosion in video marketing. Abigportionofadspendisalsobeingallottedtovideo. Videosaidsbusinessesamuseandengagetheiraudiencesthrough visuals, sounds, music and colors. Moreover, videos gives a face to anunidentified business, by turning into a brand loyalty andtrust.

  8. 6 1 D E S I G N S T R E ET AccordingtoaresearchbytheWebVideoMarketingCouncil,96%of B2B marketers are using video in their content strategy due to the goodresults.

  9. 6 1 D E S I G N S T R E ET M O B I LE 4 Fromthepreviousfewyearswearesick of hearingthatphraseuttered that It’s theyear of mobile! ButfromtheGoogles“Mobilegeddon,”algorithmupdatein2015thattells the significance of mobile over desktop has proved that mobile is still explodingandforcedSEOstooptimizetheirsitesformobileatlightning- fastpace.

  10. 6 1 D E S I G N S T R E ET FormarketersitisanindicationthatMobilewillremainonthefrontand remainstotrumpdesktop,somarketerswillbeintheneedtocontinue buildingoutrobustmobilemarketingstrategies.

  11. 6 1 D E S I G N S T R E ET C O N T EXT AWARE C O N T E NT 5 ContentisstilltheKingbutwritingsimplecontentwillleadyou nowhere. Youcannotanticipatetogetsubstantialresponsebywritingsome genericcontent. Insteadoffocusingonmobile-compatibleandmodifiedcontent,its high time to pay attention to the environment and behavior of your potentialcustomers.

  12. 6 1 D E S I G N S T R E ET 5 Insteadoffocusingonmobile-compatibleandmodifiedcontent,its high time to pay attention to the environment and behavior of your potentialcustomers. Contextawarecontentgenerallyreferstoknowingaboutonlinehabits, social preferences and location of your prospective clients and writing engagingcontentaspertheirrequirement.

  13. 6 1 D E S I G N S T R E ET U N I Q UE ST O R YT E L L I N G 6 Whentheentireworldisconcentratingontossingoutrelevantcontent, howdoyouthinkyouwouldstandout? Onebestwayistoditchtheorthodoxandtrysomethingunexpected– Storytelling. Uniquestorytellingmethodsarethemostsoughtnecessitieslaiddown by leadingbrands.

  14. 6 1 D E S I G N S T R E ET Bestfordrivinginengagementandcultivatingleads,storieshelpbrands align consumers to the emotional core of the brand. A blend of contextual and visual storytelling inspires emotions in consumers and growstrust.

  15. 6 1 D E S I G N S T R E ET SOC IAL M E D IA 7 Social media is engaging with consumersonline. It playsaverysignificantroleingeneratingleadsbydrivingrightcustomers in. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickretc. While creatingyoursocialmediastrategythisyear,makesuretogiveita personaltouchinsteadofmakingitallpromotional. SocialMediaisthebestwaytoreachhugeaudienceandifyourbrandisnot abletotakeitsadvantagethenyouaredefinitelymissingamark.

  16. 6 1 D E S I G N S T R E ET

  17. 6 1 D E S I G N S T R E ET M ARKE T I N G AUTOM ATION 8 Marketing automation is not anew. Scheduling emails, automating social media, segmenting contacts, and managing content, automation has allowed us to grow, reach, and exceed our goals stepby step. If you are a non-techie digital marketer then you will be pleased to knowthatmarketingautomationwillbecomemucheasierthisyear.

  18. 6 1 D E S I G N S T R E ET You will come across more automation tools than ever before. Automationwillallowyoutosegmentandpersonalizeyourmarketing strategiesatahigherscale.

  19. 6 1 D E S I G N S T R E ET WEARABLES 9 Wearable technology, sometimes called fashion electronics, wearable gadgets, or simply wearable’s are devices that doubles as aesthetic accessoriesandcomputerprocessorsinsomecapacity. Wearable technology is already impacting the future of Internet marketingandthus,advertisersareinvestingresourcestostayaheadof thecurve. In 2016asthedevicescontinuetoruleourworld,wearabletechnologyis projectedtoseeanincreaseofacceptancerateby28%.

  20. 6 1 D E S I G N S T R E ET C L I ENT DATA SEG M E N T AT I O N 10 Inordertouncovernewwaysandtrendsthatcouldmeetthe needs of yourcustomer’smarketersneedtocollectalldata of 2015. Youwillneedtohavevaliddataanalysisandsegmentation toolsthathaveproperunderstandingofhowtousethem. Thiscouldprovetobeahugeadvantageforyouoveryour competitors.

  21. 6 1 D E S I G N S T R E ET THANKYOU! ToGetMoreInterestingTipsandTricksonDigitalMarketing,VisitUsAt OfficialSite-http://www.61designstreet.com/ Facebook -https://www.facebook.com/webdesigncompany61 Twitter -https://twitter.com/61_designstreet Google+ - https://plus.google.com/+61designstreet Linkedin -https://www.linkedin.com/company/61-design-street - - M A R K E T I N G , W E B D E S I G N & D E V E L O P M E N T E X P E R TS

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