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8 DIGITAL MARKETING TRENDS-2021

Digital marketing targets a larger audience and is also cost-effective. It is easy to identify the prospects who are likely to buy the products through digital marketing.

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8 DIGITAL MARKETING TRENDS-2021

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  1. 8 DIGITAL MARKETING TRENDS-2021 INTRODUCTION: Digital marketing is a type of marketing products or services through electronic gadgets. To connect with customers all over the world, digital channels like search engines, social media, email and many other websites are used. Digital marketing targets a larger audience and is also cost-effective. It is easy to identify the prospects who are likely to buy the products through digital marketing. TYPES OF DIGITAL MARKETING: 1.Search Engine Optimization(SEO): Optimizes the website to rank higher in searches. 2.Content Marketing: Creates and promotes blogs, infographics, ebooks and white papers. 3.Social Media Marketing: Promoting the brand or product using social media channels. 4.Pay per Click(PPC): Paying a publisher when an ad is clicked. 5.Affiliate Marketing: Promoting others products on your website. 6.Marketing Automation: Software to automate the marketing operations. 7.Email Marketing: Used as a tool to communicate with the audience. 8.Online PR: Practice of covering earned online coverage with digital publications, blogs and other contents. 9.Inbound Marketing: Marketing by which the customers are attracted, engaged and delighted. 10.Sponsored Content: Paying another company to promote the service and products of your company. HOW TO DO DIGITAL MARKETING?: 1.Define the goals. 2.Target audience should be identified. 3.Budget for each channel to be established. 4.Maintain balance between paid and free digital services. 5.Engaging content to be created. https://justpaste.it/97zfw Page 1

  2. 6.Digital assets optimized to mobile. 7.Keywords exploration. 8.Recapitulate based on analytics. As the ages change, digital marketing also keeps evolving. It keeps improving everyday to meet the competitive world. For a digital marketing company to survive in this competitive industrial world, they need to keep themselves updated with new technologies that are being obligated. Last year was a year of digitalization as all industries had to be in connection with each other for their operations. TRENDS TO GROW A COMPANY: 1.Social Media Engagement: Companies should be prepared to pledge more resources to social media marketing in 2021.The pandemic has dramatically increased the amount of time people spend online which includes how they research products, brands, and organizations. This consumer shift creates new chances for marketers to increase their reach with new audiences by using social media as a platform and re-engage with long-time customers. 2. All-in on Google Listings and Local SEO: In case of small businesses, the most foremost thing that can be done is to ensure your local listings are verified and kept current on various search platforms. It is one of the key factors in search and business owners often yearn to learn how many directories are out there.One more way is to ensure that the company has a geographically-defined service area within their local listings as this will help the business show up in “near me” searches. Keeping the listings refurbished also allows the customers to know of any changes in companies hours, promotions, blogs, or any other information they would like to quickly convey. 3. Improved Communication of Availability: The proximity of products or services is the reason why customers are shifting their brand allegiance.Dealers can meet this challenge in innovative ways. The most manifest solution is to increase the days of inventory on products or the availability of time-slots for services by creativity. Timely communication is necessary for such solutions to be effective. Fair expectations should be made priorly for meeting the needs. For high-volume items, consider placing a banner on the official website to indicate https://justpaste.it/97zfw Page 2

  3. when key products will be in-stock. The customers should be notified about the products or services timely by automated texts or emails. 4. Automated Bidding in Google Ads: In the innovative technological world, bidding has become common. It has become automated by google ads where there are keywords, blogs that leads to advertising in dollars. The issue with it is that all of the twitching comes at a cost: more hours, and higher management fees. Automated bidding, allows Google to automate prior moves in adjusting the bid in real-time.The increased reliance on automated bidding tactics means that we can devote our time to optimize other aspects of PPC performance, which ultimately delivers a better outcome at a lower cost to our clients. 5. The Power of Voice Search: Voice search dictates current search results. Voice search queries often yield different sequels than if the user had typed in a text-based search. For SEO, it’s a good idea for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium. The content must be specifically honed for voice. It needs to be more undeviating and conversational so that it will accurately sync with search queries. This will help boost traffic by staying relevant and more visible to consumers. 6. Improved Retention via Segmentation: Happy customers tend to tell their friends or relatives and provide referrals to help increase revenue.They will also give true feedback that might be used to improve the brand.So, it is necessary to keep them informed on the organizational changes or processes that would impact the company’s relationship through email marketing or be in touch with them on social media. By collecting data and segmenting the customers, the company has an opportunity to save costs while delivering the products or services. Companies also target them in a more cost-effective fashion, allowing stretching of marketing dollars even farther. 7. More Interactive Content: Interactive segments on the company website or social media is a great way to provide value for visitors, get them to engage with the company’s brand, and learn more about them. Interactive marketing includes assessments, quizzes, games, polls, interactive videos, surveys, and contests. Contests are a great way to exponentially increase your reach and visibility, quickly. The fastest way to get the company’s brand in front of lots of new anticipation, cheaply, is to have their current customers share a post of a https://justpaste.it/97zfw Page 3

  4. contest. Many of their clients take it a step further and make it a referral contest, often promising an attractive premium to the client who helps in bringing in the most new business. 8. Focus on Employee Engagement: Due to the pandemic, many employees started working remotely which might have been a completely new experience. But by now, the stimulation has worn off for most because of the distractions from children and the stress of dealing with the world around them. This ultimately led to the suffering of employee ethics and productivity. So,it’s condemnatory to keep employees connected, as motivated employees will communicate better with each other and ensure better client outcomes. As a manager or business owner, it’s their responsibility to make sure that the customer facing teams understand that even though you may not be in the office, you’re still all working together toward the same common target. Breaking down projects into sizable chunks and setting clear milestones and then ensuring that there are multiple communication channels to share successes with the entire team can keep them engaged and motivated making them productive. The eight key trends can help a company to increase their site traffic, generate more leads and grow sales, all while retaining the hard-earned customer-base. They are also critical to help them understand digital marketing trends and how they will impact the larger competitive landscape. ROLE OF ARTIFICIAL INTELLIGENCE(AI): AI has stepped into the market for easing data and IT services. AI is preferred by companies because: 1.It obtains or sustains a competitive advantage. 2.Helps to move into new business. 3.AI using industries/companies will enter the market easily. 4.Reduce cost 5.Customers and suppliers prefer AI-driven products or services. AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help companies understand how customers find their products and services. Companies adopting AI in 2021 will be able to cut man’s cost and accelerate growth, getting an edge over their competitors. https://justpaste.it/97zfw Page 4

  5. If a company adopts all these trends in a creative or innovative way, they can be competent in the market and their products or services can be reached to more customers thereby getting good reach and more money. https://justpaste.it/97zfw Page 5

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