Digital Sandip l Agency Based Digital Marketing Institute

1. DIGITAL MARKETING Transforming Future

2. Key Points: • What is digital marketing? • What is the role of digital marketing to a company? • Types of Digital Marketing • What does a digital marketer do? • Does digital marketing work for all businesses? • Why is digital marketing important? • What Are the Benefits of Digital Marketing? • How Do I Get Started? • Conclusion

3. What is digital marketing? Digital marketing also refer as a online marketing or Internet marketing. It help to introduce people to your company and convince them to buy. Search engine optimization, Content marketing, Email marketing, PPC marketing, Social media marketing and even Blogging are all examples of digital marketing. Here are some of the most common digital marketing Assets use to reach people online: Digital Marketing Assets Here are just a few examples of a digital marketing asset: • Websites • Branded Identity (logos, icons etc) • Video content • Written content • Images • Reviews • Social media pages

4. What is the role of digital marketing to a company? Digital marketing occurs electronically and online. While traditional marketing exists in print ads or physical marketing. So there are more possibilities for brands to reach their customers Via email, video, social media, and search engines. At this point, We can say digital marketing is vital for any business and brand awareness. Most of the brands have a website. And if any brand doesn't, they at least have a social media presence or digital ad strategy. In short, to be competitive as a business owner, you'll need to adopt some aspects of digital marketing.

5. Types of Digital Marketing • Search Engine Optimization (SEO) • Content Marketing • Social Media Marketing • Pay Per Click (PPC) • Affiliate Marketing • Email Marketing • Online PR • Inbound Marketing • Sponsored Content

6. What does a digital marketer do? Digital marketers are in charge of boosting brand awareness and lead generation through all the digital channels — both free and paid. These digital channels are search engine rankings, social media, email, the company's own website, display ads, and the company's blog. The digital marketer usually focuses on a different KPIs (key performance indicator) for each channel so they can properly measure the company's performance across each one. A digital marketer measures their website's "organic traffic" which is coming from website visitors who found a page of the business's website via Google search.

7. Does digital marketing work for all businesses? Yes, Digital marketing works for all businesses. And of course, different digital marketing strategy exists for all businesses. B2B Digital Marketing If your company is B2B (business-to-business), your marketing strategy is to attract people and convert them into the highest quality leads for your salespeople through your website and other digital channels. so here digital marketing intentions are likely to be focused on online lead generation. B2C Digital Marketing If your company is B2C (business-to-consumer ). your digital marketing goal is to attract people to your website and become customers without ever require to speak to a salesperson.

8. Why is digital marketing important? By Digital marketing you can reach a larger audience and target the people who are most likely to buy your product or service. Digital marketing more cost-effective than traditional marketing and by digitally presence you to measure success on a daily basis and swing as you see fit. What Are the Benefits of Digital Marketing? Having a strong online presence will help you in multiple ways: • It will make it easier to create engagement and awareness for before and after the sale • It will help to convert new buyers • It will boost social sharing—and all the benefits that come with them • It will condense the buyer's journey by presenting the right offers at the right time

9. How Do I Get Started? You can start your digital journey by following several different digital marketing strategies: • Paid search advertising • Search engine optimization (SEO) • Paid social media advertising • Social media marketing • Content marketing • Email marketing

10. Conclusion Internet marketing is the future of marketing. we’ve already discussed all of the benefits of online marketing throughout this article, you can check the results of your online marketing efforts with improbable accuracy, which means it is easy to find which strategies are raising profitable results and which ones need some work. I hope, this article has convinced you that you need digital marketing. If you’d like some help identifying the right approach, let us know here or in the comments! We love helping businesses grow with digital marketing. THANK YOU