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7 Email Marketing Strategies with Salesforce that Every Modern Marketer Must Kno

Start Right by Adopting Email Personalization<br>If you design your email campaigns to send generic emails to your subscribers, you will see a drop in your engagement rates. Moreover, your subscribers will soon find your emails boring and mark them spam or unsubscribe your emails.<br>To avoid such possibilities, offer em ail personalization in every way. It will foster long-term customer relationships and drive more customer and brand loyalty.<br>You must leverage the Salesforce email marketing and the Salesforce Marketing Cloud (SFMC) integration to offer email personalization in your campaigns. It wi

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7 Email Marketing Strategies with Salesforce that Every Modern Marketer Must Kno

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  1. 7 Email Marketing Strategies with Salesforce that Every Modern Marketer Must Know Email marketing is one of the most trusted marketing tactics to engage and build long-term relationships with your customers. To strategize your email campaigns and gain results, you must integrate them with one of the best CRMs available in the market, Salesforce. The Salesforce Marketing Cloud provides enterprise-level email marketing software integrated with some great tools to resolve every challenge that comes in the way of building and delivering your campaigns. So how can you achieve the most with Salesforce? This article highlights the best strategies with Salesforce every email marketer must know. Start Right by Adopting Email Personalization If you design your email campaigns to send generic emails to your subscribers, you will see a drop in your engagement rates. Moreover, your subscribers will soon find your emails boring and mark them spam or unsubscribe your emails. To avoid such possibilities, offer em ail personalization in every way. It will foster long-term customer relationships and drive more customer and brand loyalty. You must leverage the Salesforce email marketing and the Salesforce Marketing Cloud (SFMC) integration to offer email personalization in your campaigns. It will help you

  2. collect customer information such as name, gender, preferences, interests, hobbies, etc., during sign-up. Then, with the buyer persona, you can gain demographics and insights to create personalized content that educates and drives conversions. Focus on Welcome Campaign Your customer engagement journey starts with welcome or sign-up emails. It is all about valuing and appreciating your customers, right from their sign-up to purchase. So, focus on strategizing your welcome email campaigns using the Salesforce Journey Builder. You can create email templates using the integrated email studio and design emails to send: ● Welcome email or thank you emails ● Sign-up offers and discounts ● Promotional codes ● Transactional emails Also, the key to boosting your customer engagement is to stick to your promises. For instance, on successful sign-up, along with welcome emails, send free brochures or e-book to your subscribers. Use Smart Subject Lines and CTAs Emails with captivating subject lines are more likely to catch the attention of subscribers and readers. As a result, they boost 30% engagement and open rates. The same goes for the OOTB CTA buttons. Creating interactive CTAs can raise your click-through rates by 127%. To create customer engagement, you must craft unique and personalized infused with humour or creativity. Avoid using phrases or words such as ‘Sale,’ ‘Hurry up,’ or ‘Important News.’ They are obsolete and can lead your emails straight into spam.

  3. Instead, you must limit the characters to 70 or less, avoid caps, and use pre-header texts to boost sales and open rates. Email List Segmentation Routing the salesforce email marketing way, you can easily segment your email list by information such as age, interests, behavioural data, gender, etc., with various tools available. Using buyer persona, you can segment your email/contact list and personalize your campaigns beyond utilising the person’s name. Personalize all sorts of emails such as: ● Re-engagement ● Birthday or anniversary emails ● Newsletters, etc. Look out for creative ways to interact with your audience, such as: ● Product highlights in emails or website carousels ● Create mobile responsive emails ● Creating creative videos and quizzes in emails and newsletters Audit and Manage Preferences of Your Subscribers If you have a clear goal keeping your audience in mind, you know what you are marketing and your target audience. In short, you are clear with your marketing plan. Start with creating an email list of your active and engaging subscribers, and then using Salesforce email marketing, you can manage your subscribers’ preferences. Salesforce makes email marketing easy and achievable with ready-to-use subscription centres and profile centres. In SFMC Email Studio, you can

  4. mhttps://www.inboxarmy.com/salesforce-marketing-cloud-expert/odify the attributes for Preference Management or Profile Management. It will help you manage both subscription information and contact profiles. Nurture Customer Connections Valuing existing customers and nurturing connections with new prospects is one of the most engaging ways to boost customer relationships. So, you must stay connected with your intended audience with email communications by sending them regular promotional, sales, or transactional emails. You must also send a sign-up email or a welcome email to your new prospects. There are some best ways to foster communication with your customers, such as: ● Send post-purchase emails as soon as the customer purchases from the website ● Send timely survey forms or feedback forms ● Send appreciation emails ● Send surprise emails by offering exclusive offers, discounts, or coupon codes Test Before You Trigger Your Email Will you take the risk of launching your new product without proper testing? Then why should you take the risk when launching an email marketing campaign without stringent testing? Salesforce email marketing offers some exceptional tools for testing your campaigns before deploying them to the intended audience. These tools will help you analyze the results by patch testing on some users, find key improvement areas, and enhance your campaigns. With salesforce email studio, you can conduct A/B testing on your email templates, subscriber’s email lists, subject lines, CTAs, and more. TagsEmail Marketing Marketing Strategies

  5. Email marketing is one of the most trusted marketing tactics to engage and build long-term relationships with your customers. To strategize your email campaigns and gain results, you must integrate them with one of the best CRMs available in the market, Salesforce. The Salesforce Marketing Cloud provides enterprise-level email marketing software integrated with some great tools to resolve every challenge that comes in the way of building and delivering your campaigns. So how can you achieve the most with Salesforce? This article highlights the best strategies with Salesforce every email marketer must know. Start Right by Adopting Email Personalization If you design your email campaigns to send generic emails to your subscribers, you will see a drop in your engagement rates. Moreover, your subscribers will soon find your emails boring and mark them spam or unsubscribe your emails. To avoid such possibilities, offer em ail personalization in every way. It will foster long-term customer relationships and drive more customer and brand loyalty. You must leverage the Salesforce email marketing and the Salesforce Marketing Cloud (SFMC) integration to offer email personalization in your campaigns. It will help you collect customer information such as name, gender, preferences, interests, hobbies, etc., during sign-up. Then, with the buyer persona, you can gain demographics and insights to create personalized content that educates and drives conversions. Focus on Welcome Campaign

  6. Your customer engagement journey starts with welcome or sign-up emails. It is all about valuing and appreciating your customers, right from their sign-up to purchase. So, focus on strategizing your welcome email campaigns using the Salesforce Journey Builder. You can create email templates using the integrated email studio and design emails to send: ● Welcome email or thank you emails ● Sign-up offers and discounts ● Promotional codes ● Transactional emails Also, the key to boosting your customer engagement is to stick to your promises. For instance, on successful sign-up, along with welcome emails, send free brochures or e-book to your subscribers. Use Smart Subject Lines and CTAs Emails with captivating subject lines are more likely to catch the attention of subscribers and readers. As a result, they boost 30% engagement and open rates. The same goes for the OOTB CTA buttons. Creating interactive CTAs can raise your click-through rates by 127%. To create customer engagement, you must craft unique and personalized subject lines infused with humour or creativity. Avoid using phrases or words such as ‘Sale,’ ‘Hurry up,’ or ‘Important News.’ They are obsolete and can lead your emails straight into spam. Instead, you must limit the characters to 70 or less, avoid caps, and use pre-header texts to boost sales and open rates. Email List Segmentation Routing the salesforce email marketing way, you can easily segment your email list by information such as age, interests, behavioural data, gender, etc., with various tools

  7. available. Using buyer persona, you can segment your email/contact list and personalize your campaigns beyond utilising the person’s name. Personalize all sorts of emails such as: ● Re-engagement ● Birthday or anniversary emails ● Newsletters, etc. Look out for creative ways to interact with your audience, such as: ● Product highlights in emails or website carousels ● Create mobile responsive emails ● Creating creative videos and quizzes in emails and newsletters Audit and Manage Preferences of Your Subscribers If you have a clear goal keeping your audience in mind, you know what you are marketing and your target audience. In short, you are clear with your marketing plan. Start with creating an email list of your active and engaging subscribers, and then using Salesforce email marketing, you can manage your subscribers’ preferences. Salesforce makes email marketing easy and achievable with ready-to-use subscription centres and profile centres. In SFMC Email Studio, you can modify the attributes for Preference Management or Profile Management. It will help you manage both subscription information and contact profiles. Nurture Customer Connections Valuing existing customers and nurturing connections with new prospects is one of the most engaging ways to boost customer relationships. So, you must stay connected with

  8. your intended audience with email communications by sending them regular promotional, sales, or transactional emails. You must also send a sign-up email or a welcome email to your new prospects. There are some best ways to foster communication with your customers, such as: ● Send post-purchase emails as soon as the customer purchases from the website ● Send timely survey forms or feedback forms ● Send appreciation emails ● Send surprise emails by offering exclusive offers, discounts, or coupon codes Test Before You Trigger Your Email Will you take the risk of launching your new product without proper testing? Then why should you take the risk when launching an email marketing campaign without stringent testing? Salesforce email marketing offers some exceptional tools for testing your campaigns before deploying them to the intended audience. These tools will help you analyze the results by patch testing on some users, find key improvement areas, and enhance your campaigns. With salesforce email studio, you can conduct A/B testing on your email templates, subscriber’s email lists, subject lines, CTAs, and more. TagsEmail Marketing Marketing Strategies

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