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What is a consumer centric supply chain?

As consumers grow smarter and information is easily accessible, brands have become more cautious about how they source their raw material, where they store it, sustainable practices,u00a0anticounterfeitsolutionsu00a0and more price controlled systems to match competition.

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What is a consumer centric supply chain?

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  1. What is a consumer centric supply chain?

  2. Introduction • COVID-19 has swiftly and visibly highlighted the critical importance of supply chains in enabling the customer experience. • There have been large shifts in consumer behavior across several markets. And the responsiveness of the supply chain has been a key factor causing a company to either gain or lose market share. • A nimble, responsive supply chain starts with having data on your supply chain and even as we look at 2021, surveys indicate that over 70% of management do not have sufficient visibility into their supply chains. • At the same time, today’s customers want personalized services and fast delivery. Knowing your customers has become an important part of supply chain success.

  3. Customer Centric Suply Chain Model

  4. Customer-centric Supply Chain • To become truly customer-centric, supply chain teams must partner and collaborate with marketing, sales and IT to ensure that customer requirements are built into the structure and metrics. • The future-ready supply chain will focus on: 1) Micro-segmentation 2)Macro trends 3)Configure to order 4)Visibility

  5. Micro-segmentation • Micro-segmentation the supply chain can collect information of key points such as: • DemographicGender, marital status, age, income level and level of education. • GeographicalLocation data, such as country, state, regional area, city and neighborhood. • PsychographicValues, attitudes, beliefs based on social status, personality and lifestyle. • BehavioralLoyalty to a brand, purchase history and purchase intent.

  6. Macro Trends • Understanding the changing landscape of customer behavior has significantly reshaped organizational operations, specifically the supply chain. • A decade back, consumers did not care about the product journey, buying off the shelf was preferred instead of any online portal and prices were not easily comparable. • As consumers grow smarter and information is easily accessible, brands have become more cautious about how they source their raw material, where they store it, sustainable practices, anti-counterfeit solutions and more price controlled systems to match competition. • All this can only be achieved with a strong digital supply chain operation.

  7. Sepio Products • Sepio Products is an IoT platform focused on transforming supply chain security and efficiency by creating unique digital identities for products and shipments and tracking them through their lifecycle. • Sepio is industry leader in security products and solutions • Sepio has more than 2000 happy customers. • Sepio has rich experience in supply chain & digital technologies. • For more information about Supply chain, visit to What is a consumer centric supply chain?

  8. Sepio Products For more information visit our official website sepio products

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