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Technology vs. counterfeiters’ – How Smart Packaging can help you win

A long-term brand protection strategy requires expertise in anti-counterfeiting, anti-counterfeiting technology as well asu00a0anti-counterfeit packaging. Smart packaging solutionu00a0to defeat counterfeiting can be enabled by considering the following solution options

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Technology vs. counterfeiters’ – How Smart Packaging can help you win

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  1. Technology vs. counterfeiters How Smart Packaging can help you win

  2. Counterfeit Goods • Fake products are everywhere. From oil to pharmaceuticals, to packaged food, sneakers and even alcohol, criminals profit by tricking consumers into buying their counterfeit goods. • In fact, it’s estimated that over 60% of olive oil is fake, and in some instances, it has been reported that there’s an 87% chance that a product purchased online is fake and of a lower quality. • Counterfeit sales represent 5 to 7 percent of world merchandise trade and is worth about $397 billion as per Harvard business review.

  3. US COUNTERFIET SEIZURES

  4. Anti-counterfeit packaging • A long-term brand protection strategy requires expertise in anti-counterfeiting, anti-counterfeiting technology as well as anti-counterfeit packaging. • Physical technology such as special inks, paper quality, and packaging design are important for brand protection. • However, a digital layer i.e. anti-counterfeit technology is critical to achieve a company’s brand protection objectives. • Maintaining the integrity of the original manufacturer’s packaging throughout the entire supply chain is of immense importance.

  5. Smart Packaging Smart packaging solution to defeat counterfeiting can be enabled by considering the following solution options: 1.Covert Codes - Simple codes which are hidden, to be revealed post purchase can help consumers authenticate the product. 2.Smart codes - These are overt codes which have a strong supporting AI/ML technology to support the scanning data. 3.Image based codes - This revolutionary technology has made authenticating products a layered process.

  6. Sepio Products • Sepio Products is an IoT platform focused on transforming supply chain security and efficiency by creating unique digital identities for products and shipments and tracking them through their lifecycle. • Sepio is industry leader in security products and solutions • Sepio has more than 2000 happy customers. • Sepio has rich experience in supply chain & digital technologies. • For more information about smart packeging solution, visit to Technology vs. counterfeiters’ – How Smart Packaging can help you win

  7. Sepio Products For more information visit our official website sepio products

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