1 / 9

Things to Consider When Migrating from HubSpot Into Marketo

If you are on your way to migrating from HubSpot into Marketo, you must consider the following six things that will not only ensure a successful but also fruitful migration.

34687
Download Presentation

Things to Consider When Migrating from HubSpot Into Marketo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Things to Consider When Migrating from Hubspot into Marketo www.growthnatives.com

  2. Migrating from Hubspot into Marketo A marketing automation solution like HubSpot provides you with all kinds of sophisticated tools to run new-look marketing campaigns, have customized communication, or ensure faster execution of scheduled campaigns. But when it comes to scaling up your marketing operations, you may sometimes feel the need to move to a more advanced marketing automation solution. Though it may sound challenging, embracing a new solution can be a game-changer for any enterprise. However, you must conduct a proper problem analysis before you select the platform that can fulfill your emerging requirements. When it comes to migrating from HubSpot, Marketo is the go-to option for the majority, especially when your goal is to rapidly expand your digital marketing footprints and run campaigns at scale. Marketo, when integrated with certain tools, allows you to make the most out of it and grow your business to the next level.

  3. Data Collection and Management Before moving to full-fledged migration, smart marketers make sure to collect all data with relevant information in the right format. It is imperative to ensure that all data files are extracted in a format that is supported by Marketo. All information saved in sales should be matched properly before extracting. Also, all data fields should have consistency at the minutest level.

  4. Updating Processes for Marketo Migrating from one Marketing Automation tool to another one is a tedious process and if not done without full preparation, it leads to a big mess up. To make sure that the purpose of migration is achieved fully, you should update your processes as per Marketo. Many new programs, pre- installed tools, and additional functionalities will be available in Marketo. However, your existing process will create a base for a new Marketing Automation solution.

  5. Simple and Clear Nomenclature While migrating, you may find some files, processes, data files, and templates with unusual, illogical names. It’s better to start with your new Marketing Automation solution with more clarity and that comes with simplified Nomenclature. Everything should be logically and systematically named so that you can find everything easily. Some marketers have a habit of saving files and programs without properly naming them which leads to unnecessary workload later. It’s better to start in a more organized manner so that you can utilize the full potential of your Marketo subscription.

  6. Redirects from HubSpot Many HubSpot users have numerous landing pages which require a redirect when they are migrating Migrating from HubSpot Into Marketo. To ease this entire process of redirecting, the first thing is to get a list of landing pages ready and include that into the tab of landing pages of your Marketo master migration sheet. Once done, your technical team will have the list of pages for redirects. This ensures that they run efficiently in ways that reduce the risk of “404 error” messages popping up in the future.

  7. Test Your Marketing Assets Before migrating, it is very important to test run programs you used to run previously while running a campaign. You can start testing all the links of landing pages, forms, and emails, thereby auditing all the programs. The testing process should be thoroughly planned and executed so that you do not miss anything when migrating from HubSpot into Marketo.

  8. Double Shifting with Both Automation Tools Smart marketers do not put all their eggs in one basket. While migrating to Marketo, you can still run campaigns on both platforms and see which marketing campaign is running better. Although this may need extra effort, it will still reduce all the last moment jitters that you see when you are migrating from HubSpot into Marketo unprepared. Your marketing team will get time to understand the full capabilities of Marketo and your ongoing campaigns will keep running seamlessly on HubSpot.

  9. Email info@growthnatives.com Thank You Website https://growthnatives.com/ GrowthNatives.com Phone number +1 425 389 6118

More Related