NEW PUREFITNESSLIFE.COM AUDIT REPORT

1. SEO- AUDIT REPORT FOR THE MONTH OF JULY PREPARED BY IWAYDIGITAL.COM

2. SEO AUDIT REPORT - http://purefitnesslife.com “Investing in search engine optimization is one of the best practices for a business. About 93% of online engagements start from a search engine. Having your business rank high on Google and other search engines is one of the best advertising modes."

3. Email: info@iwaydigital.com Website: www.iwaydigital.com Hi, Thank you for allowing us to submit this audit report. Our SEO strategy team was excited to evaluate your website. We have highlighted some specific areas for improvement. We hope you will find this report interesting and insightful. Please feel free to contact me if you have any questions. We look forward to helping you grow your online business! Sincerely, The Team @IWAYDIGITAL “Behavioral data is essential for online ad targeting. It helps businesses to understand their clients and create more personal ads. Most businesses do not use behavioral data. As a result, they are unable to reach a more specific segment of their customers.”

4. BUYER PERSONA OF BUYER PERSONA OF purefitnesslife.com purefitnesslife.com BUYER PERSONA Buyer- User, Customer, Consumer, Traffic Persona- Demand, What customers want. Business Niche ------( Health and Fitness)--------- • Gym (Fitness) • Bodybuilding • Supplements • Weight loss • Health Consultation • Personal Training • Diet Plan • Transformation • Stress relief • Body Grooming • Healthy Body (What customer gets from our services) Features/Benefits 1. Effective personality 2. Bodybuilding 3. Maintain figure 4. Good Digestion system

5. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. osteoporosis. 22. Recover better from periods of hospitalization or bed rest 23. Feel better – with more energy, a better mood, feel more relaxed, and sleep better. 24. Be active on most, preferably all, days every week. 25. Exercise may block negative thoughts or distract you from daily worries. 26. Exercising with others provides an opportunity for increased social contact. 27. Exercise may also change levels of chemicals in your brains, such as serotonin, endorphins, and stress Hormones(dopamine-happy hormone). 28. Feeling better mentally 29. Skip away from eating junk food 30. Builds Confidence. ... 31. Reduces Stress. ... 32. Optimizes Performance. ... 33. Healthy Gut and active organs. ... 34. Maintain Healthy Weight or Lose It. 35. Weight Loss. One of the main reasons people eat a healthy diet is to maintain a healthy weight or to lose weight. ... 36. Strong bones and teeth. ... 37. Strong healthy hair 38. Improved memory and brain health. 39. The health of the next generation 40. You get to know yourself better 41. Meet new people more easily 42. Increase social status 43. Photogenic body 44. Good Physique Routine day Inspiration Self-esteem booster Center of attraction Positivity inside Automatically engaged people Stay away from bad habits Take good diet Motivation to get outside Motivates to go for Exercise Appreciable appearance gained Reduce your risk of a heart attack. Manage your weight better. Have a lower blood cholesterol level. Lower the risk of type 2 diabetes and some types of cancers. Have lower blood pressure. Have stronger bones, muscles, and joints and a lower risk of developing

6. Aware( Unaware-aware) Targeting Platform- Social Media ad, Display ad, Youtube ad -Demography- Age-20-45 Location-Allahabad, Kanpur, Varanasi. Income-Up to 3 lack LPA (Middle class, Lower Middle Class, Elite Class) -Background- Occupation-Business, Service, Students, Married, Single Religion -All Rural/Urban- Both -Goals-(B2B) 1) Experienced and certified personal trainer 2) Having a good knowledge of gym types of equipment and machines 3) Well discipline 4) Well inculcated and groomed behavior 5) Convince forup selling 6) Convince for the supplement 7) Create the better customer experience 8) Boost your understanding of your members 9) Availability (hours of operation, why do the hours work for them) -Goals- (B2C) 1) Being physically fit 2) Being disease-free 3) Hoping to lose weight and be get in shape 4) Attain a better lifestyle 5) Good Outfit 6) Better atmosphere 7) Proper consultation 8) Proper guidance 9) Fights Disease. Working out and eating right are a powerful duo when it comes to the longevity of health because it helps the body prevent disease -Challenges-(B2B) 1) Insider trading 2) Client Satisfaction 3) Unhappy Client Molding 4) Improve the quality of conversations with customers. 5) Guaranteed quality service 6) Top Notch Flooring solutions 7) Solves a problem (what problem?) -Challenges- (B2C) 1) Hectic work schedule 2) Family obligations

7. 3) 4) 5) 6) 7) 8) 9) 10) Interested( Aware-Interested) Targeting Platform - Search engine, search engine Ads, YouTube search Ads, Application search Ads, Keyword oriented, search engine promotion -Demography- Age- 20-40 Location-Allahabad, Kanpur, Varanasi. Income-Up to 3 lack (Middle class, Lower Middle Class, Elite Class) -Background- Occupation-Business, Service, Students, Married, Single Religion-All Rural/Urban- Both -Goals-(B2B) 1) Maximize Profit through services 2) Crowded Gym 3) Quality training 4) Strict supervision 5) Maintain publicity 6) Fit India moment -Goals-(B2C) 1. Help to fight in the contest 2. Rush free gym 3. Available better facilities(Like- steam bath, locker, changing room, parking, etc.) 4. Polish and push towards goals 5. Friendly environment 6. Achieve dream physique 7. Better social life 8. More accountability 9. Improve confidence 10. Zumba, Aerobics classes -Challenges-(B2B) Tried and failed multiple times Fear of injury during starting face of workout Miss Guidance Cheap type of environment Proper ventilation The side effect of the supplement Bad figure after leaving a gym Lack of motivation

8. 1) Increase footfalls 2) Noise and vibration reduction 3) Visual Impact (word of mouth) 4) Proper workout space 5) Favourable environment for women's 6) Handle unwanted situations 7) Bound customers for gym 8) upgraded technology and infrastructure 9) Avoiding unnecessary expenses 10) Has over competitors 11) Check for suppliers, manufactures, credibility, etc. 12) Consider the product supplier 13) Test the supplier's knowledge 14) Member retention -Challenges- (B2C) 1) Ask for after-sale services 2) Wide range of services (Gym facilities) 3) Durability 4) Maintain facility 5) Easily access equipment 6) Suitable alternatives 7) Offer your guest and better wellness experience 8) Help in heavy weight lifting 9) Chances of injuries or strains 10) Upgrading health and wellness amenities 11) Behavior address

9. AUDIT REPORT OF purefitnesslife.com Website link: http://purefitnesslife.com/ 1. Google Page Rank: 0 Why is Google page rank important? Page Rank (PR) is a quality metric invented by Google. The values 0 to 10 determine a page’s importance, reliability and authority on the web according to Google. Once you get a high PR, people will want to link to you more often. Earning more popularity on the web will increase your search engine ranking so that you appear at the top of the SERPs for your target keywords. In this way PR can indirectly affect search ranking. 2. Backlink Counter: 32 Link Backs recognized by major Search Engines Link Popularity is the measure of your site s popularity determined by the number and quality of links coming to your website from other websites. Building link popularity helps improve the Page Rank of your website. 3. Google Indexed Pages: 5 Search Engine Saturation: Number of pages indexed across Major Search Engines Search Engine Saturation refers to the number of your website pages that Search Engines have indexed. This helps you to determine how deep your website has been indexed by Search Engines. Logically, each page of your website offers competition to other websites in ranking.

10. 4. Canonicalization Code: Found Why is this important? Pages that do not use canonical URLs are susceptible to duplicate content issues, which can negatively impact search engine rankings. 5. Title Tag: purefitnesslife.com – COMPLETE PLATFORM TO FITNESS AND LIFESTYLE The title tag is the FIRST place the search engine spiders will look when they come to crawl your site. It will tell them what your web site is about. 6. Meta tags: MISSING A Meta description tag is supposed to be a brief and concise summary of your pages content. 7. Robots.txt: Found Robots.txt file tell search engines which pages they are allowed to index. 8. XML Sitemap: Found Need to be Updated an xml sitemap is essentially a road map that tells search engines where to find your site’s content. 9. Social Presence: Facebook Likes 100 Facebook Shares 0 Facebook Comments 0 Instagram Followers 150 Twitter Followers 55 LinkedIn Page Followers 25

11. 10. Google Analytics: Found Google Analytics code is implemented to track the visitors. 11. Mobile Rendering: Yes 12. Speed Test: 6.67 Seconds Google recommended page load time is under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” Fast matters, especially when it comes to customer service.

12. Domain Information Results URL Alexa Rank Google Page Rank Backlink Last Google Crawl Date Google Indexed Pages Yahoo Indexed Pages Live Indexed Pages Dmoz Listing Dmoz Category Host IP Site Hosted in Owner Site Age Created Expires http://purefitnesslife.com/ Not Found - 32 21-July-21 19 Not Found - Not Found Not Found 148.66.136.61 Godaddy.com Aman Raj Soni 19-01-2021 19-01-2022

13. Title purefitnesslife.com – COMPLETE COUNSIL TO FITNESS AND LIFESTYLE… Not Found Hidden H1, H2 are Found Found Description Keywords H1, H2, H3 Google Sitemap Robot Tag Content Found Present

14. RECOMMENDATION HIGH The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well- written and inviting meta descriptions may also help click-through rates to your site in search engine results. HIGH Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines. MEDIUM Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site. MEDIUM Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site. MEDIUM Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site and see the same images. MEDIUM Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site. LOW We've found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

15. Services and Budget Pricing of iwaydigital SEO Budget Why needed? The increased visibility which results from a properly well thought-out SEO optimization campaign boosts your website's ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales. Services: Site wide Factors Preparing a detailed SEO Strategy Basic Keyword Research and identification Competitors analysis and report preparation Site change implementation XML Sitemap On-Page Optimization Optimizing Title Tags & Meta Tags Optimization Site Directory and structure, Navigation Anchor Tag Optimization Existing Content Optimization Creation of new Optimized pages Image Optimization Off-Page Optimization Link Building Directory Submission Article Submission

16. Product Directory Submission Social Book Marking Services Press Release

17. Premium SEO Packages Growth Startup 40 Keywords Plan 10 20 INR 32000 Price Per Month INR 10000 INR 18000 20 Keywords Top 10 Guarantee* 5 10 Initial Review & Analysis        On Page Optimization  In-Depth Site Analysis Duplicate Content Check Competition Analysis Keyword Analysis Broken Links Check Google Penalty Check Initial Rank Report               Canonicalization Website Page Load Optimization Header Tags Optimization Html Code Cleanup & Optimization Internal Link Structuring & Optimization Image & Hyperlink Optimization   —      — —     —   Robots.Txt    Creation/Analysis Xml Sitemap Google Webmaster Tools Set Up (if not set up) Google Analytics Set Up (if not setup) Title& Meta Tags          Upto 5 Pages Upto 10 Pages Upto 20 Pages Optimization Page Speed    Optimization Analysis Site Map Creation Optimization of robots.txt & GoogleBot crawls Proper URL structure    — —  —   analysis Google Analytics setup with conversion tracking    Local Search Optimization Google My Business Setup & Verification 15   

18. Customer Reviews/Ratings Local Directory Submissions/Citatio ns 1 2 — 2 5 7 Content Marketing (per month) 1 1 — — — — — — — 1 Off Page Optimization 5 1 Blog Writing Article Writing Press Release Writing Guest Blog Posting Premium PR Distribution Infographic Creation PPT Video Creation PDF Creation PPT Creation Classified Writing 2 2 4 3 1 in 6 Months — — — 1 1 — 2 2 in 6 Months 1  1 in 6 Months 2 1 1 4 Article Submission Blog Submission 10 2 15 4 5 in Press Release Submission 5 in respective Month — respectiv e Month 5 — — PPT Video Submission PPT Submission Infographic Distribution — — — 10 5 5 in respective Month 15 12 5 in respective Month 5 in respective Month 5 20 1 10 5 10 5 Article Promotion Blog Promotion Press Release Promotion 5 3 — 10 6 — Infographic Promotion — — PPT Promotion Classified Submissions Review Submissions PPT Video Promotion PDF / Doc Submission Profile listing Blog Commenting — 5 — — — 5 — — 10 — 5 5 7 — Social Media Optimization (per month) 10 Social Bookmarking Google Plus Business Page Setup (One Time Activity if not existed) 15 20    Facebook & Twitter Account Setup (One Time Activity) Facebook Wall Updates Twitter Updates — —  — — — —   16

19. Facebook Timeline Design (One Time Activity) Custom Twitter Background (One Time Activity) — —  — —  Monthly Reporting      Search Engine Rank Report SEO Reports Google Analytics Report Activitiy Report Monthly Action Plan           Support Email, Ticket & Phone Support   Customer Support Email, Chat, Phone     This Package is for 10 Keywords – XXX$ Time Frame to achieve Page one ranks: Low Competition keywords: 2-4 Months Medium Competition keywords: 3-5 Months High Competition keywords: 4-8 Months Objective: Main focus is to generate more leads and relevant traffic from Google SERP and all social communities (Facebook, LinkedIn, directories, and more) with SMO activities mentioned above. Bring traffic from Organic Google search by brings maximum keywords in page 1 rank. Increasing ROI from the website with help of SEO, SMO & SEM strategy. No extra fees for On-page optimization. No Contract and Locking Period. On-page , SEO and SMO Progress report every 15days. Social media Ads Budget With more than 1.4 billion daily active users, Facebook is a go-to advertising channel for any business. That’s why many companies want to know how much Facebook advertising costs, so they can build a reasonable budget

20. Facebook Advertising Cost EXPENSE AVERAGE COST Monthly Ad Spend per month Monthly Campaign Management No Extra Cost Minimum Budget per day for impressions per day for clicks, likes, or viewper s day for conversions Facebook Page Management Budget Packages/Activities Facebook Fan Page Creation Facebook Wall Page Design Profile Content Writing Average Daily Postings Average Daily Shares Keyword Based Content for Postings Facebook Photo Album Facebook Video Uploads Facebook Quiz / Polls ( Third Party Application) Monitor Activity Deleting of unwanted spam Research and like relevant pages Facebook Ad management (spent extra) Fortnightly Reporting Price Per Month Standard Premium        1 1  2 2  3 3   —   —    — —  2x Per Day  Real Time       —      Starting at $

21. Instagram Advertising Cost EXPENSE AVERAGE COST Monthly Ad Spend to $per month Monthly Campaign Management No Extra Cost Minimum Budget $per day for impressions $ per day for clicks, likes, or views $ per s day for conversions Instagram Promotion Budget Standard  20 Premium  30 Packages/Activities Profile Optimization Instagram Image Sharing  15 Targeted Instagram followers    ✘ #hashtag Trend Research   Comment & Like Management [ Engagement Strategy]    Image Tagging to friends/followers [ Increase Reach]    Instagram Analytics Monitoring    Price Per Month Starting at $ 19

22. Twitter Advertising Costs EXPENSE AVERAGE COST Monthly Ad Spend $ to $ per month Monthly Campaign Management No Extra Cost Minimum Budget No Minimum “IWayDigital Marketing provides design, development, content and analytical solutions in the digital communication industry. We are committed to ideate, analyze, optimize and execute branding concepts that garner attention and motivate action.” REGARDS REGARDS Aman Raj Soni (Account Manager-SMM) iwaydigital

23. Backlinks: Overview Root Domain: purefitnesslife.com Generated on July 20, 2021

24. 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA Backlinks: Overview Backlinks: Totals Root Domain: purefitnesslife.com Total Backlinks Authority Score 37 3 Authority Score is a compound metric that measures the strength and popularity of the domain. It is calculated based on Page Score, Domain Score, Trust Score, and other data. The number of links pointing to the queried URL Referring IPs Referring Domains 13 12 The number of IPs pointing to the queried URL The number of Domains pointing to the queried URL Backlinks: Scores Root Domain: purefitnesslife.com Authority Score 3 Authority Score is our proprietary metric used to measure overall quality of domain and in uence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data. New & Lost Backlinks purefitnesslife.com | 6 Months 10 Backlinks (N) 0 -10 New Backlinks Lost Backlinks 2 Generated on The report data is

25. 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA Backlinks: Types Root Domain: purefitnesslife.co m Backlinks: Follow vs Nofollow Root Domain: purefitnesslife.com Text 37 (100.00%) Image 0 41% Nofollow (15) Form 0 59% Follow (22) Frame 0 Dom ain (N) Backlinks: TLD Distribution Root Domain: purefitnesslife.com .gov Backlinks: Top Countries Root Domain: purefitnesslife.com Cou ntry 0 domains (0%) United States (58%) 7 0 .edu domains (0%) .com Bulgaria (8%) 1 8 domains (67%) .net .org 2 domains (17%) Germany (8%) 1 other 1 domains France (8%) 1 (8%) 1 domains Luxembourg (8%) 1 (8%) 3 Generated on The report data is

26. 800 BOYLSTON STREET, SUITE 2475, BOSTON, MA Backlinks: Top Anchors Root Domain: purefitnesslife.com Anchors Percentage Domains Backlinks complete councel to fitness and lifestyle..fat to fit get transformed} 56% 8 21 detail 24% 1 9 http://purefitnesslife.com/ 8% 2 3 Empty anchor 3% 1 1 http://purefitnesslife.com/services/ 3% 1 1 4 Generated on The report data is