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The Ritu Kumar Story – A Million-Dollar Story

Ritu Kumar is an inspiration and this is a sneak into her story. We have also provided a peek into her line.

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The Ritu Kumar Story – A Million-Dollar Story

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  1. The Ritu Kumar Story – A Million- Dollar Story INTRODUCTION Over 45 years prior, when creator Ritu Kumar began, she was an irate young lady. As she advises it, she was irate that the 200 years of frontier rule had “devastated” India’s craftspeople and their work. THE JOURNEY Working in a climate that sought Europe for motivation, Kumar uncovered the lost specialties of the nation to make a style brand with an Indian character that impacts the design world. “The ladies said my saris resembled their grandma’s bedcovers!” By the 1980s, nonetheless, as India turned out to be “inexplicably mindful of its character” to possess aRitu Kumar Label for extraordinary events turned into a superficial point of interest. Furthermore, in 1991, when the Indian economy made its

  2. way for the world, the brand had its first development spray. Ritu Kumar fired sprucing up India’s Miss Universe hopefuls and Bollywood and global VIPs were spotted wearing her garments. Image Source- Flickr 1993 -THE SHIFT Ritu Kumar and Amrish Kumar An extraordinary crossroads throughout the entire existence of the brand, notwithstanding, came in the mid-2000s when Kumar’s child, Amrish, presently 39, acquired his mom’s heritage. A previous investor with sharp business insight, Amrish dispatched a pret (prepared to wear) line called Label, in sharp differentiation to what his mom depends on. 2000 For Amrish, who is currently the CEO of the Ritu Kumar organization, it was essential to modernize the brand and oblige a more youthful, more worldwide purchaser. 2005 Three unmistakable brands actually exist inside the umbrella brand — RI, the top-notch wedding and formal wear, Ritu Kumar, the customary semi-formal wear; and Label — however just the Label brand has been characterizing Ritu Kumar throughout the previous few years. She is not, at this point the best option for India’s colossal marriage wear market, with more youthful creators assuming control over the mantle, as Kumar has been condemned for not zeroing in on improving inside her conventional class. At present 2010 Private value firm Everstone Capital contributed one billion rupees ($16 million) to the firm in 2014, which loans some validity to the course the organization is taking. The brand is venturing into more modest Indian urban areas, adding 10 more organization stores this year to the current 50. It is likewise opening establishments and shop inside shops, taking the brand to 100 touch focuses, as indicated by an organization chief.

  3. Image Source-Flickr That underlying speculation assisted the originator with sourcing great quality silk texture in mass, which end up being a distinct advantage. These extravagant hand- block printed silk sarees grabbed the eye of Trade Action, an Australia-based NGO that submitted a request for 1000 scarves. Professed to be the first architect to present shop culture in Quite a while, Ritu Kumar is one of India’s best style originators. HISTORY BEING MADE The originator bargains in wedding couture and is recognized for her novel style that quietly mirrors the Indian culture and customs via her contemporary outfits. Ritu has an extremely refined comprehension of antiquated plans that she carefully converts into the cutting edge marriage couture of today; all gratitude to her experience in museology and craftsmanship history.

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