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1. 4 Elements of Content Marketing Strategy Know Your Customer Content Marketing is an important strategy for attracting your potential audience. When you know your customer, it will be easy to build a brand. Outline of Your Brand Before doing anything, you should focus on outlining your brand. What is the purpose of your brand? How do you want to serve your customer and all? Making customers understand your brand is very important. Select how to do marketing? There are different forms of content marketing. You need to focus on how you want to provide content? In the form of blogs, articles, case studies, white papers, etc. You should provide high quality and interesting content for your audience. Content Calendar Content marketing is all about giving high quality content to audiences. You should always prepare a calendar for your content like which topic, campaign, etc. http://cardboardcreative.co.uk/