1 / 8

5 Must-Have Features To Look For In Customer Engagement Platforms

Supporting your customers only when they have concerns with your product isnu2019t sufficient. You must engage with them at various stages of the consumer journey to deliver a great customer experience. In this blog, we look at the features a Customer Engagement Platform must have for it to be the best customer engagement tool. For more visit @ https://kringle.ai/

32600
Download Presentation

5 Must-Have Features To Look For In Customer Engagement Platforms

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5 Must-Have Features To Look For In Customer Engagement Platforms

  2. Supporting your customers only when they have concerns with your product isn’t sufficient. You must engage with them at various stages of the consumer journey to deliver a great customer experience. In this blog, we look at the features a Customer Engagement Platform must have for it to be the best customer engagement tool.

  3. 1) Functionality and channels If a customer engagement software centralizes every communication channel into one platform, it may not be too efficient. In an attempt to manage everything, there are chances that the platform’s performance will suffer. Thus, you must choose software that supports one or two channels and integrates smoothly into your product stack.

  4. 2)Audience segmentation capabilities When you segment your users into smaller, more specific categories, you can personalize communication. You can develop customized customer loyalty and retention programs to convey the right message to the right target at the right place and at the right time. Advanced customer segmentation ensures that you don’t broadcast one message to everyone. Sending contextual, relevant, and personalized messages at different stages of the customer journey improves experiences.

  5. 3) Analytics and tracking You cannot succeed on customer engagement software if you don’t have access to analytics. In the absence of analytics, you are flying blind. Customer journey analytics help you make data-driven decisions. You get information on how customers interact with your app and gather insights into what works and what doesn’t.

  6. 4) Set up The best customer engagement software does not need an engineering team for setup and operation. Your product, marketing, and support teams fully own the platform. They are easy to set up. Moreover, they allow you to style customization and deploy product experiences without coding.

  7. 5)Third-party integrations Your teams can collect data from multiple user interactions on various channels. Any confusion or friction in the data collected by two different departments, possibly on two different channels, can cause frustration amongst customers. Therefore, look for a customer engagement software that integrates with third-party apps to improve data utilization across various channels.

  8. www.kringle.ai/

More Related