SEO trends that you shouldn’t miss in 2021-converted

1. SEO trends that youshouldn’t missin 2021

2. Let’s look at some crucialSEO stats: It is estimated that about 3.5B Google searches are made every day. Only 0.78% of people choose to click results from the secondpage. The first results on a search result get the highest click-through rate. More than 50% of search queries made by people will contain 4 or morewords. SEO is an effective way to attract potential customers if youdoittherightway.With scalable digital services, businesses are able to meet theirgoalsandreachawider customerbase. How important is SEO for yourbusiness?

3. Theworldexperiencedawholenewlevelofdigitaltransformationin2020.Theworldexperiencedawholenewlevelofdigitaltransformationin2020. More people have started to rely on digital services and this is unlikely to change. TheSEOenvironmenthascomealongwaywithnumerousupdatesandchanges. It has become more competitive than before with the incorporation of AI and automation as the differentiating factors for succeeding. With that being said, here are the 10SEO trends we believe you shouldn’t miss in 2021. How can you leverage SEO trends in2021?

4. With the recent update of Google’s BERT algorithm, search engine bots have become more conversational. In other words, Google can understand things like humans and will be able to interpret the intention of the users. Here are some insights into the BERTalgorithm. BERT - Bidirectional Encoder Representations fromTransformers. It uses machine learning and natural language to understand swatches better. It works in more than 70languages. Optimizing for Google’s BERTalgorithm:

5. It is estimated that more than 50% of search results are not clicked by the users, which roughly estimates to over 175 billion results permonth. People click only on rich results that they believe will provide value or valid information for them. Here’s why keyword research isimportant: By researching the appropriate keywords you will be able to target the properaudience. It also helps to optimize the content on your page. By adding featured snippets with precise information, you can provide a better user experience for thevisitors. Invest in a keyword research tool for effective results and to get things donefaster. Keywordresearch:

6. Since content plays a crucial role in delivering a good user experience, Google prefers original content. It not only helps with marketing your company but can also help visitors with the information they are lookingfor. People are not looking for different variations of the samecontent. Focus on producing original content as there thousands of pages indexed on Google. Take time and refer to good materials for producing unique content that standsout. Focus on producing originalcontent:

7. More than 27% of people use voice search daily as it helps them to get things done faster and easier. Since most voice searches are long-tail search queries, users need precise and conciseanswers. A majority of voice search users aremillennials. Mostly voice search is used for doing simple tasks like getting directions & making calls. As it continues to grow as a trend it will be a major contender in SEO trends of2021. Voicesearch

8. The integration of AI and machine learning would help users to get betterresults. Several companies have started to adopt AI-based solutions to stay onpar. AI-based SEO tools have become a major trend in themarket. AI is changing the face of SEO just like every sector and it focuses on bringingperson- alized user experience. It will be a game-changer as SEO experts need to create mar- keting strategiesaccordingly. Artificialintelligence:

9. But how can youoptimize video content for searchengines? It's not about stuffing keywords intothe videodescription. Use online tools to optimize your video description with relevantkeywords. Provide a user-friendlydescription. Short-duration videos will performbetter comparatively. Videomarketing: People have started to spend a considerable amount of their time watching videosdaily.

10. Influencers can help businesses to market their products/services to millions of people. As they would have earned the trust of their followers over the years, the conversion rate will be high, But how to choosethem? You need to quite specific in choosing them, especially when it comes to nichemarketing. Remember, not every influencer can help yourbusiness. Discuss your strategies with them to make sure you both areon the samepage. Influencermarketing:

11. Link building will still be an important factor in Google search results ranking. However, not all kinds of backlinks canwork. You must need high-qualitybacklinks. How can you getit? You can reach out to influencers for high-quality backlinks. Make sure that the content is unique, valuable, and informative. Go for websites with higher domain authorityscores. Place links effectively on a page for betterresults. Link building will stillwork:

12. Performing local SEO practices will help businesses to get more visibility. Local business owners can list their businesses and get more service requests from the locality. Here’s how you can get it done. LocalSEO: Make sure that you offer a detailed listing for your business. Ensure that you have a Google My Businessaccount. Make sure that your business location is pinpointed on themap.

13. Avoid including pop-ups and content that causes visualhindrance. Make sure that your site is acces- sible on alldevices. Look into the loading speed of yourwebsite. Make sure that your websitehas a proper designflow. As unveiled in Google I/O 2021, Google is considering several factors to provide the best user experience. It is focussing more on providing a better experience for mobilesincethenumbersarehigh, The UI/UX interface of your web- siteplaysamajorroleinitandyou should focuson: Focus on the UI/UX semantics of yourbusiness

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