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What are the online marketing strategies for SME<br>
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What are the online marketing strategies for SME In the 21st century, SMEs are rapidly increasing. SMEs (Small and Medium enterprises) are the ones that appoint a large portion of India’s working population, but they always face the risk of not being able to keep their team intact. India is the second largest base of MSMEs/SMEs in the world. These enterprises are involved in the manufacturing of over 6,000 products which cover both traditional and hi-tech appliances. They are able to add a lot of value to the country’s GDP and account for the majority of its business, but they are rarely able to scale up and the majority of the time, this is because of lack of proper marketing and sales. Now the question arises how you can effectively market your product or service to achieve the growth you deserve. Marketing has always been the vital wedge for a business irrespective of its size. That said, SMEs can all the time propel their production through marketing. Marketing can be both online and offline and are equivalently helpful for growing an enterprise.
So,Insellers is eager to take you through this micro voyage of online marketing for SMEs and help to achieve the targeted goals. First, let us take a peek at what online marketing is. The marketing procedure, Internet being the base that uses tools, protocols, and methods to promote items and services. This marketing type is also called Digital Marketing, Internet Marketing, and Web Marketing.
List of Online marketing strategies for SME There are mainly Ten types of online marketing to look for. They are- • Search Engine Optimisation (SEO) • Email Marketing • Pay Per click • Video Marketing • Blogging • Content Marketing • Social Media Marketing • Network Marketing • Affiliate Marketing • Contextual marketing
Why Online Marketing for SMEs? Living in this digitized generation we are always attached to one or other technology. The internet has become an unavoidable part of our life. So, it’s the best way for SMEs to correspond and connect with their audience. Some of the merits of online Marketing are • Minimum expenses • Excellent conversation rate • Promotion of customer service • Provides a competitive advantage • Potential in numerous platforms • Absence of a geographical barrier