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Guide to Using Product Recommendations in Emails to Increase Conversions and AOV

Email marketing is part of almost every eCommerce storeu2019s marketing. But, what makes your email perform better than your competitor? One strategy that many marketers swear by is personalization. By adding personalization within your emailsu2014 whether itu2019s a segmented audience, product recommendation, or first name parameters u2014you can generate more revenue and see a marked difference in how shoppers interact with your emails. In fact, personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates.

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Guide to Using Product Recommendations in Emails to Increase Conversions and AOV

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  1. 5 Product Recommendations for Emails Across Different Stages of Customer Journey By adding personalization within your emails— whether it’s a segmented audience, product recommendation, or first name parameters —you can generate more revenue and see a marked difference in how shoppers interact with your emails. In fact, personalized promotional emails had a 29% higher unique open rates and 41% more unique click-through rates. This is where product recommendations can help. While segmentation is a time-consuming process, adding personalized recommendations is easy to set up, especially when you have the right recommendation engine in place. AI-powered personalized recommendation engines like Wiser allow Shopify stores to send email promotions that display recommendations that are relevant to the specific shopper. Wiser also integrates with your email marketing app like Klaviyo so that you can display personalized recommendations in emails without any hassle.

  2. 1. Display Best sellers widget on welcome emails Your welcome emails should let shoppers know more about who you are as a brand. When crafting this email, you can display a ‘Bestseller’ product recommendation widget to show the products that are loved by other shoppers on your Shopify store. With such a product recommendation widget, you can give these new subscribers a peek into what’s popular on your store and guide them to products that are sure to be a hit.

  3. 2. Show Inspired by your Browsing History widget on delivery confirmation emails A delivery confirmation email lets shoppers know that their order has been delivered. Since transactional emails have 8x more opens and clicks than any other type of email. , you can leverage this by displaying an AI-powered personalized recommendation within the email. Display an ‘Inspired By Your Browsing History’ widget within this order update email. Such a widget shows products that the shopper may be interested in, based on other products that they viewed. With such personalized products, shoppers will be more likely to engage with the products shown to them and come back to shop the items.

  4. 3. Display different kinds of recommendation widgets on newsletters Newsletters are a great way to create conversations with your shoppers and build relationships with them. You can add a recommendations section towards the end of your newsletter to nudge shoppers back to your Shopify store Depending on the kind of newsletter, you can show different kinds of recommendations. Here are 2 recommendation strategies based on the kind of newsletter you are sending: • When featuring a new product or highlight a specific product, you can add a ‘Frequently Bought Together’ recommendation widget to show other products that pair well with the featured item. • If you send weekly newsletters, you can create a manual ‘Deals of the Week’ widget that shows all the products on sale or are featured. This can be a regular part of your newsletters as well and works well for general stores or Shopify stores with large catalogs.

  5. 4. Show Similar Products widget on abandoned cart emails • There are multiple reasons for shoppers to abandon their cart— they may forget to check out, they may be suspicious of your store, or they may just not be interested in that product. An abandoned cart email sequence can help you successfully recover your abandoned cart, bringing shoppers back with a persuasive • To ensure that you don’t lose a shopper altogether, add product recommendations to your abandoned cart emails to gives multiple options to shoppers who have lost interest in the product in their cart. • A ‘Similar Products’ recommendation widget can help shoppers see other such products they may want to buy, prompting them to come back to your store to browse more items and shop.

  6. 5. Display Discounted Products widget on re- engagement emails (for sale-friendly merchants) • Re-engagement strategies are a priority for many merchants, helping them reactivate lapsed or inactive shoppers. When crafting such emails, it’s important to display the right products from your Shopify store to entice these shoppers to come back for a purchase. • However, just any recommendation won’t do the trick. Shoppers who have lapsed need a strong reason to come back to the store or make a purchase from you. Many merchants display a ‘Discounted Products’ widget to reel back these lapsed shoppers and get them to shop again.

  7. Contact Us Contact Us +1 347 690 0173 4747 36th Street Suite 187994 Long Island City info@expertvillagemedia.com Https://getwiser.ai/

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