Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compressed

PARACOSMA

EDITOR’s Perceptualizing Virtual RealityEDITOR’s NOTE future development. ““ W hat is reality? Who defines it? What are the founding principles of reality that we live in today? the foundation of ever-evolving social phenomena. this digital age is AR/VR Solutions. Popular for its one-of-a-unique-kind experience, Augmented and Virtual Reality has amazed the world and is stargazing the business circle with the innumerable business opportunities and the potential merits it can facilitate. Walking ahead from such astounding development did drop us into the prosperous present that we live in today. But, the learning of yesterday has always been assisting the human race to weave a better tomorrow! There are too many questions to answer and many more intriguing destinations to reach, but the utmost rationale that may bridge one around close proximity to the above-ideated question strings is ‘Perception’. AR/VR dynamics are changing the future, and it is interesting to see the rapid encapsulation of every major industry into this Scouting for the AR/VR disruptors who are facilitating a seamless digital experience, we at The Business Berg found 2immersive4U to be best suited for the cover of our latest edition, “World’s 10 Most Innovative AR/VR Solution Providers 2022.” With such reflections on the future, it has become necessary to acknowledge our evolving history and simultaneously accredit technology for the transformation that has possibly integrated the world and weaved the globe into a globalized village. Known for its mighty standpoint and dichotomic deterrence, the perception game has always been winning the debate on, “what is absolute reality?” While you scroll through the pages, ensure to read the industry expert opinion and insightful articles opined by our in-house editorial team. Once known as Dialectics of Thesis and Synthesis by G.W. Hegel was later transgressed into Dialectical Materialism by Karl Marx. But the central dogma of both these socio- economic theorists lies in the estimation of reality and the perception that was sculpted upon Knowing these intricacies of human development, technologists have fought tooth and nail to uproot solutions that are helping humans for time and millenium and redefining reality with virtual perception. And one such marvel in I hope you have a happy read! - Bhushan Bhad

C O N T E N T 16 2Immersive4u Inc. Enabling an Immersive Viewership Experience on Everyday Devices 24 Appe?te Crea?ve Offering World-class, Unique, and Crea?ve AR/VR Solu?ons 08 32 Nobul Technologies Transforming the Real Estate Marketplace with PropTech PARACOSMA One-Stop-Shop for All AR And VR Services 40 Program-Ace A Valuable Partner in Your Company's Web 3.0 Transforma?on Journey Articles 28 CxO 20 38 LAUREN RYDER Cons?tu?ng Technology Op?mizing Work Process The Impact of AR and VR on the Metaverse The Role of AR in Commercial Avia?on

Company Featuring Brief EDITORS Dusan Simic CEO, Filip Milinkovic President Being inspired with a vision to create a mobile-first VR experience led to the foundation of 2IMMERSIVE4U, the company envisions partnering with talented creators and charting the course for the adoption of VR in the anime space. 2immersive4u 2immersive4u.com ART & DESIGN EDITOR-IN-CHIEF Mary D’souza Appetite creative innovation to create unique tech solutions and ad-serving technology to deliver to audiences. They are specialists in creating eye-catching engaging branding. Appetite creative appetitecreative.com Jenny Stanley Managing Director SALES VISUALISER David King SENIOR EDITOR Anish Miller SEO & BUSINESS DEVELOPMENT MANAGER Sharon Brooks Capitol Interactive creates immersive experiences with real- world strategies to help organizations achieve their goals for the future. Capitol Interactive capitol-interactive.com DEVELOPERS TECHNICAL HEAD Jacob Smile ART & DESIGN HEAD Rohil Shinganapurkar Joseph Cathey Founder MANAGING EDITOR Bhushan Bhad ASSISTANT TECHNICAL HEAD Pratiksha Patil CitrusBits is a mobile app development agency that designs and develops impactful mobile apps and responsive mobile content for businesses of all types. ART & PICTURE EDITOR Sonia Raizada CitrusBits citrusbits.com Harry Lee CEO MARKETING MANAGER Krutik Satam EXECUTIVE EDITORS Shrutika, Vishal TECHNICAL CONSULTANTS Amar, David, Robert CO-DESIGNER Paul Belin Founded in 2015, Groove Jones has become the most award- winning XR (Extended Reality) studio in the US, which is a creatively led technology company. DIGITAL MARKETING MANAGER Alina Sege Groove Jones groovejones.com Dale Carman Co-founder BUSINESS DEVELOPMENT EXECUTIVES Sharon, Daniel ASSISTANT DIGITAL MARKETING MANAGER Amol Wadekar Nobul is the world’s first and only technology-driven real estate marketplace where every agent, from every brokerage, can compete for the consumer’s business. Nobul Technologies nobul.com Regan McGee Founder and CEO SME-SMO EXECUTIVES Gemson, Nikita RESEARCH ANALYST Eric Smith Paracosma offers custom AR and VR Application Development, and 3D Content Creation Services, including photo-realistic 3D models, Digital Twins, and 360 video production and distribution services. PARACOSMA paracosma.com Ken Ehrhart CEO and Founder CIRCULATION MANAGER Tanaji CORPORATE OFFICE The Business Berg Program-Ace is an international R&D company as well as software development service provider whose contribution to the industry already benefits a broad range of business verticals. Program-Ace program-ace.com Oleg Fonarov Founder and CEO Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@thebusinessberg.com For Subscription: www.thebusinessberg.com June, 2022 Sirocco Mobile has a great team of programmers, testers, graphic designers, analysts, project managers, and HR and PR specialists. Sirocco Mobile siroccomobile.com Ludwik Żółtowski CEO https://twitter.com/thebusinessberg Follow us on : www.facebook.com/thebusinessberg/ Stan's Assets from Kapps are an outsourcing team focused on games, VR, 3D, SDK, AND UNITY PACKAGES. Stan's Assets from KAPPS stansassets.com Stanislav Osipov CEO We are also available on : Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.

Cover Story T T huge amounts of data to experience digital life. Experi- ences that are so far away in the real world but so close to their device screens. Technology companies are moving fast in developing new innovative tools and devices so that they can give a real-life experience to consumers when they are using their services to shop, watch, share, play, and perform many other online activities. echnology has evolved at a super-fast pace in the last few decades. With the internet and smart devices, the world’s population is consuming As one of the largest pure-play AR/VR companies, we can provide clients with a one-stop-shop for all AR, VR, 3D, and 360 video services, across all platforms, for any vertical sector or industry. The e-commerce industry has become the new marketplace worldwide. It is growing very fast. When consumers use their apps or websites to shop or sell, these platforms intend to offer them real-life experiences. Several other industries, likewise, want to give product tests to their customers using Augmented Reality (AR) and Virtual Reality (VR). These new technologies are the next big thing in the technology evolution after smartphones. AR and VR can change the way business operations are done in today’s world. It has the potential to take every industry operation to the next level. Steadily, companies are understanding its importance. Using AR and VR simulations, we can digitally create people, organizations, cities, and even worlds to simulate real-life scenarios. Sectors like science, healthcare, space, agriculture, and many others can

World's 10 Most Innovative AR/VR Solution Providers 2022 In a recent interview with Ken Ehrhart, Paracosma’s Founder and CEO, we discussed details of the organization’s journey and its top-notch AR and VR services to enhance the clients’ businesses. Below are the excerpts from the interview: Please brief our audience about Paracosma, its USPs, and how it is currently positioned as a leading player in the AR VR space. Paracosma is an AR and VR solutions provider founded in 2016, that has now grown to over one hundred employees in the US, Japan, and Nepal. As one of the largest pure-play AR/VR companies, we can provide clients with a one-stop-shop for all AR, VR, 3D, and 360 video services, across all platforms, for any vertical sector or industry. We offer custom AR and VR application development and 3D modeling, as well as teams of developers and artists that can be integrated on a long-term basis into our clients’ operations. We offer our clients deep expertise, broad capability, the highest quality, and the best value. As a consequence, 88% of our revenues come from repeat or ongoing client business. Some of our largest clients have been with us since 2018 and others since 2016. Please expand on your Content Creation, Technology Innovation, System Integration services. Content Creation is the core of what we do. We develop AR/VR applications that are used across many sectors, including medical VR for surgery training and behavioral therapy; AR for manufacturing machine maintenance and VR for industrial training; AR and VR for executive skill development; consumer VR gaming and branding and marketing AR. We create photorealistic 3D models that are used to render images for studio photography replacement, as well as hundreds of thousands of synthetic images used for training machine vision AI systems. We combine both to produce fully realistic, interactive virtual worlds that can be used as virtual offices, meeting and entertainment venues for corporations, film festivals, and schools. We are using these worlds for virtual movie/video production. We also have a full 360 video production team. All of this content creation is built upon continually advancing technology, with innovation both We make it easy for our clients to onboard exceptionally capable developers and artists, while removing the burden of the logistics and overhead associated with that process. take advantage of AR/VR technology to improve their overall productivity and accuracy. Firms can greatly enhance their operations and processes by employing AR/VR services. Paracosma Inc is an augmented and virtual reality design, consulting, and systems integration company that offers solutions and services to both small and large clients. The company’s services encompass content creation, application development, and project implementation across a broad range of AR and VR platforms. Furthermore, Paracosma develops its content in the gaming, entertainment, tourism, enterprise, and education and training spaces. Additionally, Paracosma has proprietary technology for creating, viewing, managing, and distributing 360-degree photo and video content.

But the bulk of my career focused more generally on research and technology trends for investors and, from the year 2000, on investment in technology as a venture capitalist. So, by the time the current wave of consumer VR launched in 2016, I was well prepared both to recognize the significance of the development and to have the experience to start a company focused on the sector. Even before learning what VR was, from my earliest years, I balanced a deep love of art with a deep fascination with technology. Paracosma brings art and technology together as the core of its focus. Thus, it is the culmination of life-long passions and experiences that brought me here. Being an experienced leader, share with us your opinion on what impact has the adoption of modern technologies such as AI had on the AR/VR niche and what more could be expected in the future? People ask, “what is the killer app for AR/VR?” I ask, “what is the killer app for life?” Because anything in real life can be recreated or enhanced in AR/VR. We can also do even more with AR/VR, which is either impossi- ble, rare, dangerous, or expensive in real life. And we can do things virtually that previously existed only in our dreams and imagination. We are playing a role behind the scenes to contribute to our clients’ success rather than trying to take credit for it. If you think of Infosys, for example, they have built a business with $14 billion of revenue providing IT services behind the scenes for massive global organizations, but most people have not heard of Infosys, do not know what they do and certainly cannot name their clients. Therefore, I would suggest entrepreneurs to think of AR/VR as a destination but as tool to pursue their passions and expertise, especially if those can be more easily expressed or realized through the use of AR/VR compared to traditional means. Start by imagining what can be done now with AR/VR that was never possible before, then make it happen. How does 2022 look for you and Paracosma? Paracosma sees 2022 as a real inflection point for our business. Historically our clients outsourced projects to our teams to work on semi-independently. With the embrace of remote work by enterprises, our developers and artists can now be insourced directly into client organizations and work side-by-side on a daily basis with the clients. The distinctions between direct employees and external contractors are being diminished as companies seek out the best talent and expertise regardless of their location or source. We make it easy for our clients to onboard exceptionally capable developers and artists, while removing the burden of the logistics and overhead associated with that process. This transition provides greater continuity and visibility, both for our clients and our business. Give us a few testimonials of your clients/customers that accurately highlight your organization’s position in the market. We are doing a lot of exciting things, like creating brain training, board games, and 360 videos for AARP’s Alcove VR app. But most of our clients are large enterprises and fast-growing startups that are under ‘no-name’ non-disclosure agreements. We offer our clients deep expertise, broad capability, the highest quality, and the best value. People generally underestimate the difficulty of AR/VR. Creating 3D worlds that can be rendered simultaneously for both eyes is a huge technological feat. Beyond that, content creation, whether applications or 3D modeling, is still very manually intensive. The next wave of innovation, which we are working on at Paracosma, is to empower developers and artists with technology tools to ease their burden and increase the efficiency of their work. Ultimately, our hope is to disrupt the human-intensive work we now do and provide our developers and artists with AI-driven superpowers to radically boost efficiency. That is behind the scenes. What most end users of AR/VR will experience are increasingly sophisticated AI avatars and in-application characters. These intelligent systems will be crucial, for gameplay, storytelling, training, and assessment. Our ultimate goals are both to create AR objects and VR worlds that are indistinguishable from real objects and worlds; as well as to create virtual humans, animals, and entire systems that are not just believable, but ultimately pass the “Turing Test” in which you cannot tell the difference between real and computer- generated content and experiences. What would be your advice to budding entrepreneurs who aspire to venture into the AR VR space? from our teams and integrated from across the industry. When we founded Paracosma, clients’ visions went well beyond the early VR offerings, so we had to continually innovate and invent means to realize their vision. Asking how we could do something new became part of our company culture. Systems integration can range from combining VR software and hardware in a solution to adding force- feedback haptic gloves to an industrial robotics system. For example, we are developing a 3D city for an application to assess taxi driver reactions to road hazards as they drive. That application has to be integrated into iPad, desktop, and VR testing systems. Ken, please brief us about your journey in the AR/VR space and how you have contributed to the company’s success. I am the Founder and CEO of Paracosma. My journey into AR and VR began as early as the late 80s when I picked up my first book on VR. In the early 90s, an interest in theme-park style VR rides partially inspired me to move across the country. It continued with the launch and recall of the Nintendo Virtual Boy and Sega consumer VR systems in 1994.

World's 10 Most Innovative AR/VR Solution Providers 2022 2Immersive4u Inc. Enabling an Immersive Viewership Experience on Everyday Devices N worldwide are still miles away from getting familiar with VR headsets. content.““ Filip Milinkovic President 2Immersive4u Inc. The future of the immersive industry is in owadays, VR headsets are considered the most important requirement for experiencing virtual content. However, most smartphone users phone, laptop, or tablet. Viewers won't need a VR headset to watch immersive videos produced by the company. We had an opportunity to interview the genius minds behind the foundation of 2Immersive4u's CEO - Dusan Simic and President - Filip Milinkovic where they discussed with us the insights about the company's services and its journey. Moreover, people are viewing hours and hours of content on their mobile phones these days. In fact, they get so engaged in virtual entertainment that they lose track of time and place in the real world. This means that the device itself can act as virtual reality (VR) medium for the audience to interact with content. Below are the excerpts from the interview. Please brief our audience about your company and how it is currently positioned as the most innovative player in the AR/VR space. Therefore, the digital audience is ready to experience 360-degree video even when the VR headsets are not available. It essentially presents an opportunity for the content creators to expand their horizons of creativity and interactivity with their videos. Dusan Simic CEO 2Immersive4u Inc. Dusan: At this year's Telly Awards, we brought home three awards. We are delighted that they recognized us for the craft use of 360-degree and branded content in virtual and mixed reality. To provide VR/AR entertainment to individuals on their devices without having to use additional hardware, 2Immersive4u Inc. was founded. It produces 360- and 180-degree animated videos optimized for mobile devices. We believe that our approach to putting the content and narrative first before the hardware has helped us to be recognized as one of the most innovative players in the space. The company partners with commercial video-makers to produce immersive videos per their requirements. It enables partners to elevate their brand as well as provide their audience with the most immersive virtual experience. Tell us about your company's contribution to advancing the AR/VR space. Also, tell us about the latest business solutions offered by your company to fulfill clients' requirements. 2Immersive4u is innovating the viewership experience by offering 360-degree videos. These videos can be viewed on everyday devices without additional gear. Its animated 360-degree videos make you the viewer, the producer, and the director of the video-all through your Filip: We concentrate on three verticals: branded content, animated shows, and music videos. Our videos provide a unique combination of traditional cinematography and immersive content. | June 2022 | June 2022 www.thebusinessberg.com www.thebusinessberg.com 16 17

In this way, we are sure that all of our users can get authentic, immersive experiences – with or without VR headsets. Awards and Recognitions Please tell us about your journey in the industry and how you have made the company excel in its niche market. • • • Emmy nomination for first-ever video Winner of three bronze Telly awards: In The Category of Craft-Use of 360° with projects - Gold Dust Chain (Fleetwood Mac Mashup) and Mr. Memo Save Penelopy! (commercial) In The Category of General-Branded Content - Mr. Memo Save Penelopy! (commercial) Dusan: 2immersive4u arose from my extensive experience in the music and entertainment industries. Two years ago, it was clear to me that something in the industry needed to change and that a new form of entertainment relying on immersive experiences would evolve. As we see with recent metaverse developments, that is just about right. • Please share your opinion on what impact the adoption of modern technologies such as AI and ML has had on the AR/VR niche and what more could be expected in the future. Filip: Technologies such as AI and ML have been impacting all industries for a long time now. Our approach is to look at technology not just for the sake of the technology but how we can best utilize it to solve business and customers' needs. position the new technology as being more straightforward than more complex experiences. What would your advice be to the budding entrepreneurs and enthusiasts aspiring to venture into the competitive industry that you are serving? Tell us about the various industries that your company caters services to. How do you ensure they meet the client organization's requirements? Dusan: Don't just chase the hype and try to look at the objective industry. By doing so, beginners in the industry will understand how they can uniquely contribute to the advancement of the industry. Dusan: Projects, where we shine, are where our time can have the creative freedom that we need to utilize the medium to the fullest. Be it in a commercial for a consumer goods brand, an animated show, or a new music video. We focus on three verticals mentioned in the questions above. How do you envision scaling your company's services in 2022 and beyond? In your opinion, what could be the future of the AR/VR service providers' industry? And how are you strategizing your company's operations for that future? Filip: We see considerable potential in animated shows and in collaborating with creators worldwide, especially in Japan. Filip: The future of the immersive industry is in content. Much has already been done in the technological field, and users need to see more quality content come out of the medium. Another critical aspect is simplicity. Today's consumers lead busy lives, and we need to understand how to best | June 2022 www.thebusinessberg.com 18

The Impact of & Cons?tu?ng Technology on the METAVERSE METAVERSE tech ideas are emerging, it is definitely having an impact on human life. For example, one of the innovative technologies is Metaverse. Since the moment Mark Zuckerberg announced changing the name of Facebook to Meta, it has created hype around Metaverse. This modern technology is extremely useful, as it creates a virtual space in which people can interact with each other using various technologies. I I n this techno-savvy world where day by day various AR morphs the real world by using digital visual elements and characteristics. It is usable on almost any smartphone or digital device with a camera. With the applications of AR, users can view their surroundings with interactive digital visuals. It digitally enhances what a user can perceive in the physical world in real- time, which allows tapping into a virtual world while still feeling present in the real world. In this way, the experience of Augmented Reality holds the key for the Metaverse to reach its true potential. With advances, technology is combining software and physical hardware, and it enables individuals to work, study, and communicate in the virtual world. For that purpose, it uses various technologies. There emerging technologies like Augmented Reality and Virtual Reality has become an integral part of it. Without the combination of both of these technologies, Metaverse cannot function properly. Knowing the Impact The impact of AR on Metaverse is such that, out of all the catalysts used in developing the Metaverse cluster, Augmented Reality stands out as an undoubted leader. With the help of AR, to bring Metaverse closer to the original environment is possible. By offering a perfect combination of physical and virtual components, Augmented Reality enhances the overall digital experience for users. This innovative technology offers the essential link between the real world and the digital world by striking a balance between the two. The application of AR enables Metaverse to open new chances for free interaction, immersive connections, and safe, collaborative working. This article reflects on the impacts of AR and VR on the Metaverse: Inside the Metaverse Window In the case of the Metaverse, Augmented Reality (AR) and Virtual Reality (VR) are so crucial as they are the entry points for Metaverse. If a user has to enter into Metaverse, an application of AR and VR is necessary. By acknowledging the significance of AR, Various Metaverse firms are using it to attract the attention of consumers by allowing them to enjoy the stunning vision of the physical and digital world. It is quite helpful to improve physical engagement with digital tools, making the users familiar with new technologies. As AR helps creators and developers to use online and offline infrastructure to develop potent projects, it is undoubtedly the most comprehensive interaction tool in the industry. One of the emerging technology, Augmented Reality, functions through three fundamental techniques: 3-D visualization of objects, real-time interaction, and coupling real and virtual environments. It can be used on any camera-enabled device. If a user has smart camera and digital device, accessing AR applications is simpler. | June 2022 | June 2022 www.thebusinessberg.com www.thebusinessberg.com 20 21

Another significant technology responsible for impacting Metaverse is virtual Reality because it lets customers enter the Metaverse. It works differently from AR, much like metaverse concept, as it produces an entirely computer-generated environment. Compared to AR, VR is expensive because it requires additional equipment such as head-mounted display or multimodal projection screens. By using VR headsets, gloves and sensors, users can explore this technology. They can attain sensory encounters similar to physical Reality, which enhances simulated artificial digital world experience. Perceptualizing Reality Virtual Reality not only lets customers enter the Metaverse but also ultimate the perceived gaps among digital and bodily realities. The user can discover brand- new environments with virtual variations of objects, people, and landscapes. Briefly, with the help of virtual Reality, a user can visit school, visit work, watch concerts, play games, browse store shelves, and plenty more without leaving (physical) home. With time, when technology becomes more mature, VR can enhance the experience of Metaverse by including physical simulations with VR equipment. It will enable users to hear, feel, and interact with people from other parts of the world. As Metaverse is the buzzword, for now, it is likely that more companies will invest in VR equipment in the near future. Wrapping up These days, Metaverse has gained huge popularity. Many industrialists are considering it as a future of technology. Both AR and VR have a great role in impacting Metaverse. For the purpose of providing a truly unique experience, Metaverse will require to add immersive elements and provide virtual environments that will assure a completely simulated experience in a digital world. This can be achieved through the application of AR and VR technologies. With passing time, these technologies are improving, which may strengthen digital experiences in the future. As these revolutionary technologies have produced much hype,s it has persuaded big tech giants to invest in equipment development to accommodate futuristic Metaverse projects. | June 2022 www.thebusinessberg.com 22

World's 10 Most Innovative AR/VR Solution Providers 2022 Jenny Stanley Managing Director Appe?te Crea?ve I growth in various business avenues, and the same is true for marketing using AR and VR. Augmented and Virtual Reality are widely used today by brands to craft experiences, engage customers, and stimulate conversations among people in interesting ways. n today's world, businesses are thriving through effective digital advertising and marketing solutions. Digital disruptions have accelerated our clients, helping them create more brand awareness and build a bridge to interact directly with them, even on the digital landscape. Tell us about your company's contribution to advancing the AR/VR space. Also, tell us about the latest business solutions offered by your company to fulfill clients' requirements. Leveraging this amazing development and deploying the most uniquely crafted solutions to its clients is Appetite Creative. Spearheaded by Jenny Stanley, the Managing Director of the organization, Appetite Creative works with some of the top brands such as Armani Hotels, Disney, Mercedes, Tetrapak, British Airways, Bvlgari, Pepsi, Marriott, Emirates, and many more. We've advanced the industry massively, and this is evident by our Most Innovative Global Marketing Technology Studio Award of 2021. We achieve this partly by listening carefully to not only what our customer wants and needs but by understanding the trends in their particular industry. Our latest business solutions being currently offered to our customers are ways to use AR/VR to gather GDPR complaint data and increase brand awareness and customer engagement to ultimately improve sales numbers. About the Leader Jenny Stanley has over 20 years of experience in interna?onal sales management across an important number of media, adver?sing, and crea?ve technology industries. She's the founder of the mul?-award-winning digital experiences studio Appe?te Crea?ve, and her mission is to lead crea?ve technology innova?on in the digital adver?sing industry. In the following interview, Jenny talks in-depth about the innovative solutions offered by the company, its contribution to the AR/VR space, and its future prospects. Please share your opinion on what impact the adoption of modern technologies such as AI and ML has had on the AR/VR niche and what more could be expected in the future. Prior to launching Appe?te Crea?ve in 2015, Jenny began her career at Microso? as a senior member of the sales team; she then moved to target and Oddcast leading business development. La?erly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform. Please brief our audience about your company and how it is currently positioned as the most innovative player in the AR/VR space. One day in the very near future, AR/VR will be commonplace. Brands and, in particular, their customers will be completely accustomed to having AI/ML letting them know about new product launches tailored to them. It will be used all over the world to not only increase sales and brand awareness but in addition to drive manufacturing Here at Appe?te Crea?ve, we know the future of AR/VR is for it to be everywhere and be another seamless marke?ng tool. “ At Appetite Creative, we use impactful interactive experiences to bring brands, products, and services to life. We are focused on augmented reality, which is currently being used for gamification, interactive experiences, and 360 views of products. We push the boundaries of this technology by allowing our customers to change their perspectives on how AR/VR can help them sell to and understand their customers even further. An innova?ve and dynamic leader, in 2017, Jenny also founded a Women's networking group, FemmeNiche, bringing together, suppor?ng, and inspiring women from all backgrounds and industries. She is also an experienced judge for numerous leading industry awards and a respected authority on crea?ve digital, brand solu?ons, adver?sing technology, and effec?veness. “ We help them by harnessing data directly from the end- users, and with this crucial information and interactions, we have seen a 20% increase in sales for | June 2022 www.thebusinessberg.com 24

Exhibi?ng Excellence Ÿ Clutch 2022 - Top B2B companies in the UK Ÿ Clutch 2021 - Top B2B Companies UK Ÿ Clutch 2020 - Top B2B Companies Global Ÿ Clutch 2020 - Top B2B Companies UK Ÿ Clutch 2019 - Top Crea?ve and Design Agencies UK Ÿ Clutch 2019 - Top B2B Companies UK Ÿ MEA award 2021 - Most Innova?ve Global Marke?ng Technology Studio 2021 Ÿ BIMA - Member Ÿ The Drum - Top 100 Independent Agencies 2019 Ÿ THE MANIFEST - Top Adver?sing & Crea?ve Agency Spain We are lucky that here at Appetite Creative, we have a unique blend of experiences pared with a big love for all things creative; some were swimming champions, others fell into webshops when they were young, but all of us, and we really mean ALL, were driven by the very same passion, and the constant urge for quality and creativity. according to customers changing needs or world trends such as sustainability. In the future, we can certainly expect AI/ML to predict and feed information all the way through supply chains seamlessly. Tell us about the various industries that your company caters services to. How do you ensure they meet the client organization's requirements? What would your advice be to the budding entrepreneurs and enthusiasts aspiring to venture into the competitive industry that you are serving? We cater to a very varied client base from food and drinks, entertainment, clothing, and even manufacturing. To ensure we meet their requirements, we need to let them be experts in their industry and listen carefully to their wants and needs. We then use our expertise to blend theirs with ours. Feel free to challenge the status quo and break the mold. This can bring pleasantly surprising experiences, especially when being creative. Ask questions and network with people in the industry. We love to help and mentor the next generation. How do you envision scaling your company's services in 2022 and beyond? We already know that connecting packaging is at the forefront of brands' minds, as we did a study of 250 FMCG companies at the beginning of 2022. The results were staggering, with 85% of the companies considering it will be increasingly important in the next 12 months, and over 50% of them have already incorporated it in their marketing plans. Therefore, this will be our focus as well as ensuring that we are ahead of any new trends in the marketing industry, as we have proved by being the producers of the world-first liquid Skins, world-first Whatsapp ads, Unique QR codes on connected packaging, and innovative lead capture ads that connect directly to clients CRM tools. In your opinion, what could be the future of the AR/VR service providers' industry? And how are you strategizing your company's operations for that future? Here at Appetite Creative, we know the future of AR/VR is for it to be everywhere and be another seamless marketing tool. To ensure we are prepared, we have a very strong programming team on the IT side, as well as ensuring our designers continue to think outside the box. This may mean further training as well as attending events that will allow for lots of networking and interactions that might bring new and innovative ideas and partnerships. | June 2022 www.thebusinessberg.com 26

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World's 10 Most Innovative AR/VR Solution Providers 2022 Nobul Nobul Nobul Regan McGee Founder and CEO Nobul Technologies T echnology Leadership has proved to be the most efficient business strategy that facilitates access to the most remote corner of any business market. One might simply introduce a software application with agile development and reach its target consumer base by providing a hassle-free experience. We deliver consumer choice, agent accountability, and overall real estate transparency. One such industry that is leveraging the technology marvels is Real Estate. With the advent of the digital transformation of businesses, it is now possible to browse a wide range of real estate choices comfortably from home. Similarly, those who wish to sell their homes can also conveniently use the online medium to list their estates and find suitable agents. Today, there are ample websites and applications that provide a variety of real estate facilities to citizens. Because of it, the chances of fraudulency are also heightened. When you do business with such property agents or brokers, you can be misled, overcharged, or undercharged. Such a lack of authenticity in online property listings leads to discontentment among clients. These digital platforms enable people to filter out their requirements to have the most suitable property trading options on their screens. In addition, finding a property agent has become much easier compared to the earlier days when one had to personally visit or call agents. Now agents themselves are on the lookout for customers on various online property platforms. With their help, if everything goes as planned, one can seamlessly buy or sell homes in a matter of a few days. To bring transparency to real estate clients, Nobul Technologies was formed. It is the world's first and only technology-driven real estate marketplace where every agent can compete for the consumer's business. Nobul is a real estate marketplace disruptor. It empowers property buyers and sellers to transparently choose their property agents who present the combination of services, pricing, reputation, and fit that is best suited to them personally. However, any person with an exchange of some amount can post real estate property on websites or applications and promote themselves as agents. | June 2022 www.thebusinessberg.com 32

Proof of Excellence - Testimonials Views on the PropTech When asked about what benefits the real estate sector is taking from the continuously evolving technology to serve the clients, Mr. Regan responded by saying, “There are a lot of powerful groups in real estate that are trying to block any change that helps the homeowners.” Agent The Self-Motivated Leader I have been a member of Nobul for a few years now, and the experience has been amazing! - Getting Nobul to where it is today is its CEO, Founder, and First Investor, Regan McGee. He has been experienced in real estate investment and development for about a decade prior to founding Nobul. Noella Ingabire I love working with Nobul they give good quality leads and consistently follow through!! - Mike Decker I've worked with Nobul for the past two years and love their team. I've go?en Buyer and Seller leads from them, and it's always been a pleasant experience! I highly recommend their pla?orm. – Chantelle Joordens He further states, “The sad reality in real estate technology is that it's being designed to help RE agents get more deal flow and charge more fees as opposed to helping homeowners.” Mr. Regan built Nobul from nothing, investing his own personal money into building the business to where it is today. He is the brain behind designing all the product flows and technology and authoring the patents. He oversees Nobul's organizational strategy and operations to ensure that growth targets and results align with short-term and long-term objectives. Mr. Regan leads, motivates, and mentors a seasoned group of executive leaders to develop a high-performing team that is focused on profitability and stakeholder return on investment. He ensures Nobul's board of directors works as a cohesive team and provides leadership to further the mission, vision, and goals of the organization. “Virtually everybody outside the RE industry agrees that there is a big problem with this industry, and Nobul is sadly one of the very, very few companies that are actually trying to help people as opposed to having technology help gouge people,” says Regan. Buyers and Sellers : Best service ever, anywhere. Our agent was knowledgeable, intelligent, and informed. He listened and hit the target with his first recommenda?on. I would recommend Nobul to anyone, everyone. - Joyce S (Buyer). Along with this, Regan manages many other responsibilities within the company to keep it on the growth path and provide the best quality experience to customers in their real estate dealings. Advice to Budding Entrepreneurs Mr. Regan has always been an innovator and a disruptor at heart. He has invented and authored seven patents with his grit, determination, and desire to challenge the status quo. Love this app! I was a li?le hesitant at first, but when Cathy contacted me, she was very helpful and knowledgeable about any ques?ons I had. She's there for any ques?ons you might have through the whole process. The app is easy to use, and I highly recommend it. Whether you are buying or selling, they got your back. I found the most amazing realtor through this app, that sold my home and bought another as we were downsizing. So, give it a try; you will be happy that you did. As for the cashback, an incen?ve is a bonus. I have not received anything yet as I have a few more weeks before my possession date. I will let you know how that goes later when I move into my new home. Facilitating Nobul's ability of a customer-centric approach is its Founder and CEO, Regan McGee. He is passionate about delivering transparency, accountability, and simplicity to home buyers as they make one of the biggest investment transactions of their lives. A Profitable Solution for Every Stakeholder Providing his valuable advice to technology enthusiasts and entrepreneurs, he says, “Solve a problem that people actually care about. Build a real business with unit economics that makes sense, do whatever it takes to be successful as long as it's legal and ethical.” With the help of modern technologies, huge shifts are happening in various industries. These advanced technologies help businesses supply their products and services effortlessly. With these solutions, businesses are turning into profitable solutions for every stakeholder. Let's explore the journey of Nobul in becoming the most suitable online real estate marketplace. Envisioning Future Similarly, Nobul is making its own significant contribution to the PropTech industry. It is finally bringing real estate in line with other industries that have already gone through major disruptions, i.e., the travel industry, B&Bs, etc. "Through Nobul's technology, clients are saving money, getting better overall experiences, and finding the whole real estate transaction process more user-friendly and less complicated," Mr. Regan affirms. Speaking about Nobul’s expansion plans for the future, Mr. Regan marks, “We are adding many significant new markets and service offerings to our marketplace.” A Noble Real Estate Marketplace Thanks again, Cathy. You are awesome! - Cindy C (Seller) The real estate giant does not take money from agents to register them on its platform. Making itthe world's only open digital marketplace where any real estate from any brokerage can compete in a real-time dynamic environment for high-quality deal flow. The platform's search filters can go through millions of datasets like localities, ratings, prices, and reviews to find you the best agent options. He adds, “Mortgages are expected to be the next component of our ecosystem and should be up and running within the next few quarters.” On the supply side of the marketplace, agents listed on Nobul are getting high-quality deal flow with qualified clients. And they are only paying success fees upon closing transactions, as opposed to shelling out money to buy ads or leads, as has been the norm within the industry for many years. Due to the high level of competitiveness between the agents, one can choose the agent who meets most of the requirements. "Clients of Nobul get the best real estate agents at the best price with the best service offering for free. It's a win-win for both sides involved," asserts Mr. Regan. | June 2022 | June 2022 www.thebusinessberg.com www.thebusinessberg.com 34 35

Op?mizing Work Process THE in Commercial Aviation Role of AR Navigating Commercial Flying Safe and Immersive Training The technology is not new in the aviation industry, as the military has been using it for a long time to accomplish their missions. The jet planes use the technology to fly, navigate, and target, to accomplish their operation during the war. The industry provides engaging and interactive culture along with augmented reality while conducting the pilot’s training. Concluding Words Technology has been captivating the world, whereas it is also indulging in every industry. But it seems that in the aviation industry military has been using AR technology for a long time. These planes have a glass screen in front of the pilot, which allows them to make correct decisions and protects the pilot and the fighter jet. The technology also has been introduced to commercial flights. Commercial aviation started using AR technology to prevent air accidents due to minor errors that happen by pilots. Augmented reality technology helps not only the aviation industry but also various industries by providing real-time data and 3D visualization; the tech also performs combined tasks accurately. t has not only changed the human environment but also enhanced the working culture in the industrial setup. Earlier, when the industries were manually operated- it used to take a long process to complete their single consignments. I The new start-ups in commercial flying have provided the augmented reality navigation system for commercial pilots. It will advance the visualization, which will help the pilots to make correct decisions while flying an aircraft. I According to the survey, 85 percent of air accidents happen due to the pilot’s mistakes, and it has been observed that sometimes pilots get misled and use wrong techniques and technologies while flying the aircraft. The tech will enrich the market value, and it is supposed to attain $90 billion worth. Visualizing Air Traffic But, since technological advancement is occurring in every industry, the tech mitigates long processes of completing tasks, also alleviating the cost of production, as the wastage of raw material has been reduced with the help of the technology. Even while making small decisions, the pilot’s errors in checking the weather, reading the control panel, and evaluating the maintenance can cause massive air accidents. To counter this issue, augmented reality provides a complete solution to control the air accidents that emerged due to these small decisions. The technology can provide an effective visualization of air traffic; with this, the pilots will get a 360-degree view with accurate statistics and virtual images, making the air traffic visible to them. With such developments, commercial aviation might facilitate enhanced services in the near future. The clear visualization will help the pilots and ultimately reduces air accidents to a greater extent. There are various technologies that are enhancing the functioning of the industries like blockchain technology, artificial intelligence, virtual reality, augmented reality, and the list goes on. In what ways does augmented reality help commercial aviation? Lets take a sneak peek into the role of AR in commercial aviation. Enhancing Communications With the help of augmented reality, the engineers and technicians can easily connect through audio/video communication channels and solve the problem effectively, efficiently, and quickly. From all these hi-techs, augmented reality (AR) provides a high-end solution to all industries. However, it has been integrating multiple operations of industries. As this technology combines the digital and physical world, it assists the interaction, which is based on real-time, with accurate 3D identification of virtual and real objects. 1. Aircraft Maintenance The aircraft maintenance engineers can leverage AR technology to attain safety benefits. Commercial flight engineers get real-time details with an amalgamation of technologies like sensors, 3D scanning, and others. With such advanced techniques, the engineer can do a comprehensive inspection of the aircraft, which brings immersive safety to the industry. Accessing Data Conveniently Pilots using augmented reality headgear will get simple access to the essential information of the flight without sighting the cockpit panels. The Assistive Tech AR has been helping many industries, especially commercial aviation, and it is getting the benefits of augmented reality. As it is considered, it is the necessary innovation to bring safety to the processes. For a long time, the aviation industry has been evolving in terms of safety, but it still needs to be enhanced, as sometimes the errors made by pilots make huge losses. Wiring Fastly With the help of 3D scanning, the industry will get a clear vision, which allows the engineers to quickly find the scratches, dents, and other issues as well. Currently, the military is using the technology, and the commercial aviation industry started indulging its interest in AR. Augmented reality glasses help the engineers improve the cable harnessing significantly and enhance the work’s speed and accuracy without making any mistakes. | June 2022 | June 2022 www.thebusinessberg.com www.thebusinessberg.com 38 39

World's 10 Most Innovative AR/VR Solution Providers 2022 “ Program-Ace Program-Ace Inside their metaverses, companies can offer a broad spectrum of third-party products and services, which is one viable business model overlooking the future. “ A Valuable Partner in Your Company’s Web 3.0 Transformation Journey M Below are the excerpts from the interview: odern technologies like AR, VR, and ML have opened a whole new world of opportunities for various sectors. A software or gadget solution put together using such advanced technologies can provide a never-before-seen experience to customers in real and virtual worlds. Please brief our audience about your company and how it is currently positioned as the most innovative player in the AR/VR space. Program-Ace is an innovation-oriented software development and R&D company boasting over 30 years of success and growth in the IT sector. We partner with businesses and enterprises globally to craft innovative solutions that help companies embrace digital transformation. While websites and apps have allowed businesses to take products and services directly to customers, the experience of buying feels like an artificial one; these digital media solutions cannot provide an individualized, immersive experience. Due to this, the chances of customers getting diverted or uninterested are always high. Working with AR/VR technologies from the beginning of their development, we have become experts in immersive solutions, proven by multiple awards and recognitions from international tech communities and clients' testimonials. Using modern hardware and software, we develop the ultimate experience in augmented and virtual reality for any type of device — from smartphones to VR headsets. Moreover, now we can also apply our skills and knowledge to create disruptive Metaverse solutions. To improve customer retention, introducing a personalized and interactive solution is a key necessity for businesses. For this to take place, many businesses these days are collaborating with technology companies to develop modern solutions to productively serve customers. Program-Ace is one such tech company that is enabling businesses of all kinds to be more customer-engaging through its innovative software solutions. It offers expert services in multi-platform software solutions, augmented and virtual reality development, online training, virtual simulations, and product configurators. Oleg Fonarov Founder and CEO Program-Ace Tell us about your company's contribution to advancing the AR/VR space. Also, tell us about the latest business solutions offered by your company to fulfill clients' requirements. The primary mission of the Program-Ace company is to be a reliable technology partner for large enterprises as well as small and medium-sized businesses. That is why we put our best talent and resources into the In an exclusive interview with The Business Berg, Program-Ace's Founder and CEO, Oleg Fonarov, sheds light on the innovative technology and R&D solutions offered by his company to various businesses in their digital transformation journey. | June 2022 www.thebusinessberg.com 40

development of disruptive immersive solutions that change game rules. The Visionary Leader Furthermore, the XR industry heavily bets on developing new communication tools inside metaverses as well as deepening user experience with haptic technologies and electromyography. Thus, the strategic priority of our company will unquestionably involve using first-class technologies to offer our clients solutions that respond to their needs. What would your advice be to the budding entrepreneurs and enthusiasts aspiring to venture into the competitive industry that you are serving? Researching the market and monitoring its fluctuations to remain aware of emerging solutions and technologies is one of the most valuable measures any modern entrepreneur should undertake. Primarily, I would eagerly suggest that modern entrepreneurs and startup founders should focus on those immersive technologies that are not only trendy but viable for them. Oleg Fonarov, Program-Ace's CEO, founded the company in 1992 as a graphic design studio. For a couple of years, the company's main services included work with 3D graphics and web development. Further, the company focused on XR technologies to provide innovative software and training solutions for enterprises in the US and European markets. Essentially, our team develops products that make a difference. For example, our innovative solution, Mr. Ace Framework, is an internal tool that allows specialists to create any kind of training, reducing the time by 5x in the software development process. In addition, Program-Ace has developed and delivered dozens of innovative custom AR/VR projects to our clients worldwide over the last several years. Please share your opinion on what impact the adoption of modern technologies such as AI and ML has had on the AR/VR niche and what more could be expected in the future. Artificial intelligence and machine learning are integral for global tech development and significantly impact augmented and virtual reality technologies in particular. Over the years, Oleg has built a strong team of experienced specialists and formed two divisions, each with different core expertise. 3D-Ace specializes in 2D art creation, 3D modeling, animation, and other CG services. The second one, Game-Ace, offers full-cycle game development and content production for games. As for now, relying on our long experience in building games, immersive, and 3D solutions, Program-Ace can serve as a strong partner for creating Metaverse and NFT apps and games. Although the XR and software engineering industries are massively competitive, they are open to new prospects and niches that are still unoccupied. As artificial intelligence evolves, scientists achieve new scales of data analysis and more appropriate computer reactions to the gained information. That is why AI and ML are vital for building innovative XR solutions on its base. Thus, clients can get the most out of AR/VR training, eLearning, corporate solutions, and beyond, as they operate faster and more accurately. Tell us about the various industries that your company caters to. How do you ensure they? meet the clients' organization requirements? Hear it from the Clients Themselves One of the most beneficial approaches implies choosing whether to pursue innovations or aim to improve what is already functioning in the market. It all depends on the scale and ambitions of future startups, not to mention the target audience. stage. Precisely this approach allows us to keep each client assured that their project would be built according to the previously discussed requirements. In your opinion, what could be the future of the AR/VR service providers' industry? And how are you strategizing your company's operations for that future? Beyond question, metaverse and NFT share the highest ranks of trends projected to define the future of the XR market and, accordingly, the service providers' industry. Inside their metaverses, companies can offer a broad spectrum of third-party products and services, which is one viable business model overlooking the future. Another model implies developing various XR and metaverse solutions for others. Program-Ace is primarily oriented toward this strategy in its approach to working with immersive technologies. They use a collaborative approach and have highly creative people." - Nick Dale, Product Manager, Lampada Digital Solutions They're very professional and well-prepared for everything." - Jochen Van Lysebettens, Director of Interactive Division, Nanopixel How do you envision scaling your company's services in 2022 and beyond? Program-Ace never loses track of the industry fluctuations to offer our clients exclusively top-notch services that match their business goals. Throughout our years of operation in the IT industry, we have delivered numerous XR projects, earning awards and winning the loyalty of our customers. Having developed diverse solutions for metaverses and VR employee training, we have continually increased our activity in the industry. Ultimately, we intend to continue scaling our presence in the markets of XR technologies, game development, and metaverse, often combining one with another. NFT and metaverse solutions will undoubtedly remain in our focus to facilitate an uninterrupted evolution in the business environment. At Program-Ace, we work in a wide range of industries that require the development of software solutions using immersive technologies like VR, AR, MR, and the metaverse. The list of our other services includes R&D as well as software engineering. With expertise in metaverse building, 3D visualization, and game development, we offer our clients only solutions that help them achieve their business goals. The services we provide always meet the requirements of our clients because we maintain continuous communication from a project's launch to its finalization. During interviews, we discuss all the aspects touching on our future project and thoroughly plan each step prior to jumping into the development They're professional, easy to work with, accountable, and ramp up quickly." - Manny Reif, VP, RADWIN They conceptualize during the process and resolve issues we hadn't considered, without any added cost or complaint." - Colin Allman, Creative Director, No Studios LLC The future of AR/VR service providers certainly depends on what use cases will dominate the market. XR remote assistance, virtual workrooms, as well as metaverse, and NFT games, will probably become the most widely used solutions. | June 2022 | June 2022 www.thebusinessberg.com www.thebusinessberg.com 42 43

Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compressed

Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compressed

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