11 Digital Marketing Tips from Kapil Gupta - Best Digital Entrepreneur

1. 11 Digital Marketing Tips from Kapil Gupta - Best Digital Entrepreneur Kapil Gupta is a digital entrepreneur and a social media marketing consultant who acknowledges that a brand’s powerful message and its competent delivery can build a legacy. He has operated on this phenomenon in his professional life and social causes. He is an entrepreneur next door who believes in supplying authentic purpose to the different entities he operates and thrives on building them together. He is the founder and the CEO of the well-growing entities mentioned below: 1. OMLogic - one of India’s best digital marketing agencies, 2. Frontlist - publishing industry portal, 3. PragatiE - a virtual event platform, 4. Advit Toys - a board games company, transforming the perspective of learning, 5. Solh Wellness - a one-stop destination for mental wellness & his current passion project. Kapil is a well-known speaker on digital marketing for social changes. He has spoken as a best digital entrepreneur at various conferences like Social India Conference, SMX Singapore, Engage2012, OSI Days, OMCAR 2008, 2009 & 2012. His thoughts on how to get yourself placed better using social media for students has been shared at different universities. The top 11 digital marketing tips, which he has been speaking about a lot in these conferences, are as follows: 1. Digital marketing is about highlighting the purpose points of a brand to a level that people chat about it, relate with it and use it as a sole motivation to buy from the brand. 2. The three methods of marketing are: a. Product Experience (Functional) b. Brand Experience (Emotional) c. Marketing Spiel (Fun) 3. If the product provides a specific value to the consumer, make an irresistible marketing campaign talking about the consumer experience. The message in this method is more functional. 4. If you want to focus on specific points in your brand, then this is the space you want to play. The message in this method is more emotional. 5. When all other marketing methods fail, make an irresistible marketing spiel around your brand! The message in this method is more quirky and fun.

2. 6. In marketing, the problems for brands begin when they hire agents who can’t resonate with the different methods and assume marketing spiel as if it’s a functional USP of the brand. 7. Creating the right strategy and messaging for the brand guarantees success. 8. Sometimes luck may favour you in abrupt marketing, but strategies have a 100% chance of selling your offers. 9. While following trends ensure authenticity. Move towards more relevant metrics instead of blindly following trends. 10. Social media is a fundamental cause of depression in the world. Spend more time communicating with people to build meaningful relationships. 11. While posting anything online as a marketeer, be more sympathetic, empathetic and less of a troll. Be authentic.