The Most Trusted Hospitals in India July2023

www.ciolookindia.com Vol-07 | Issue-10 |2023 Future Fit Health is Wealth Comprehending the Evolu?on of Modern Trusted Healthcare in India Challenges and Opportuni?es for the Indian Modern Healthcare Industry The Most Trusted Hospitals in India Dr J S Rajkumar Chairman Giving Back Health to Society Under Dr J S Rajkumar’s Leadership

One of the deep secrets of life is that all that is really worth doing is what we do for One of the deep secrets of life is that all that is really worth doing is what we do for others. others. - Lewis Carroll

Editor’s Note Kedar Borgaonkar Managing Editor kedar.borgaonkar@ciolookindia.com I I n a nation as vast and diverse as India, healthcare plays a pivotal role in ensuring the well-being of its citizens. Amidst a multitude of hospitals and medical institutions, there emerge a select few that have garnered not only recognition but also unwavering trust from the people. These hospitals stand as pillars of medical excellence, offering world-class treatment, cutting-edge technology, and compassionate care that have earned them the distinction of being the most trusted healthcare providers in the country. well-being has solidified their reputation as beacons of hope and healing. of excellence not only reflects their individual success but also echoes the broader commitment of India's healthcare industry to uplift and improve the lives of its citizens. In a nation where healthcare holds immense significance, the most trusted hospitals shine as beacons of quality, reliability, and compassion, embodying the ethos of healing and hope. In this CIOLook India’s brand new edition, we will embark on a journey to explore some of ‘The Most Trusted Hospitals in India.’ From multi-specialty giants to specialized centres of excellence, each hospital's story is a testament to the dedication of its medical professionals and staff. Through a commitment to the highest standards of medical care, continuous advancements, and an unwavering focus on patient satisfaction, these institutions have become synonymous with trust and dependability in the realm of healthcare. Embodiment of the Ethos of Healing and Hope Also included in the following pages are two trendy articles curated by the editorial team to widen your perspectives. Enjoy the enlightening read ahead! Presently, India is home to a remarkable array of such esteemed institutions that have consistently set benchmarks in healthcare delivery. These hospitals represent a harmonious blend of medical expertise, state-of-the-art infrastructure, and a patient-centric approach. Their commitment to innovation, research, and community As we delve into the profiles of these hospitals, we will gain insights into their achievements, milestones, and contributions to the field of medicine. Their tireless pursuit

Profiles Cover Story 08 Asian Cancer Institute-Cumballa Hill Hospital World-Class Cancer Care with a Humane Touch 20 28 Be Well Hospitals Pioneers of a Robust and Affordable Healthcare Delivery Model Mercy Hospital & Research 36 Center On the Mission of Serving the Needy by Strengthening the Healthcare System CXO Articles 16 32 Health is Wealth Comprehending the Evolution of Modern Trusted Healthcare in India 24 Redefining Beauty Modern Skin care Brands Future Fit Giving Back Health to Society Under Dr J S Rajkumar’s Leadership Challenges and Opportunities for the Indian Modern Healthcare Industry

I N D I A Pooja M. Bansal Editor-in-Chief The Most Trusted Hospitals FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ CONTENT Managing Editor : Kedar Borgaonkar Assisting Editor : Gaurav PR Wankhade in India WE ARE ALSO AVAILABLE ON DESIGN Visualizer: Sandeep Tikode Art & Design Director: Rashmi Singh Sr. Graphic Designer : Sameen Arif CONTACT US ON Organization Featuring Description Email sales@ciolookindia.com For Subscription www.ciolookindia.com Contact : 7410079888 / 8956487819 Asian Cancer Institute- Cumballa Hill Hospital (ACI-CHH) ACI Cumballa Hill Hospital is a NABH Accredited 22,000 sq feet, aesthetically designed Multispecialty Hospital with a long legacy of delivering state-of-the-art healthcare. Dr Ramakant Deshpande, Chairman of Asian Institute of Oncology Pvt. Ltd. SALES Asst. Vice President: Swapnali Vasaikar Sr. Sales Manager : Tejaswini Whaval Business Development Lead : Suraj Gadekar Sr. Business Development Exec : Veena Nayak Dr C. J Vetrievel, Founder, Chairman and Managing Director Be Well Multispeciality Hospital is providing world-class healthcare services in 11 locations across Tamil Nadu. Be Well Hospitals Copyright © 2023 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Lifeline Hospitals has grown from a single speciality hospital in 1997 to a truly world class Multispeciality Hospital group and has been providing expert medical and surgical care for the past 25 years. Dr J S Rajkumar, Chairman Lifeline Multi Speciality Hospitals Pvt. Ltd. TECHNICAL Established in 1979, Mercy Hospital is NABH accredited and operating the School of Nursing since its inception. Mr Sanjay Prasad, President and CEO Mercy Hospital & Research Center Technical Head : Rajeshwari Avhad Technical Consultant : Prachi Mokashi Sir H. N. Reliance Foundation Hospital and Research Centre is Mumbai, India's leading hospital that provides all healthcare facilities with best care. Sir H. N. Reliance Foundation Hospital Aditya Bahadur, Chief Marketing Officer SME-SMO sales@ciolookindia.com Research Analyst : Ravindra Kadam SEO Lead : Renuka A Kulkarni JULY, 2023 Cover Price : 350/-

with technology.““ The Most Trusted Hospitals in India Giving Back Health to Society Under Dr J S Rajkumar’s Leadership Lifeline is well-known for its ability to perform innovative minimal access surgery procedures that are carefully customized and infused Dr J S Rajkumar Chairman Lifeline Hospitals

“ O O remembered as the beginning of a health-conscious homo sapiens age in the future of humanity’s evolutionary development. Multispeciality Hospitals in Chennai, India, in 1997. Since its inception, Lifeline Multispeciality Hospitals has not only been providing cutting-edge medical and surgical treatments but has also dedicated its fullest efforts to ensuring the good health of the community. Initially, the hospital started with 25 beds, and Gastroenterology was the only speciality offered. Now the hospital group boasts of a multispecialty tertiary care set-up, which handles several complex cases and is well known in the city and beyond, with multiple branches. Indian Liver Transplant team at Apollo Hospitals in Chennai. In addition to being a leading Laparoscopic and Robotic surgeon in India, he is also a pioneer in stem cell therapy. He successfully carried out stem cell therapy on a person with paraplegia who is now walking–the first success story in India and the second in the world. One of India’s leading bariatric and laparoscopic surgeons, he is also a successful medical entrepreneur constantly working towards enriching and preserving human lives through his many healthcare initiatives. ur flourishing into a modernistic progressive civilization is all thanks to the advances we achieved in healthcare. The last four years will be It does not mean we aren’t aware that health is essential in our lives. It is the renewed conscience dawning on us in the wake of the global pandemic that we have now reset our priorities right with our health at the top place. Focus on Modern Care We realized that ignoring our health for the short and long term makes us vulnerable for our lifetime to novel viruses and diseases, thus occurring anytime and anywhere. Keeping yourselves fittest is essential for your survival, and whenever you feel not so healthiest of yourselves or in need of any emergency medical issues or treatment–in the areas of Gynecology, Orthopedics, Neurology and Neurosurgery, Urology and Urogynecology, and Gastroenterology–then it is better to visit Lifeline Hospitals–adding value and delivering excellence in healthcare for last 25 years. Dr J S Rajkumar, the Chairman, established Lifeline Lifeline is well-known for its ability to perform innovative minimal-access surgery procedures that are carefully customized and infused with technology. Lifeline focuses on giving the advantage of modern surgical care for their consumer with quick recovery time, allowing them to return to routine life with a short hospital stay. He is a visiting professor in many colleges, is an International examiner for the Royal College of Surgeons and has authored several medical books. He was also the Past President of the Association of Surgeons of India (Tamil Nadu and Pondicherry chapters). Over the past 25 years, in the world of Healthcare and Medical Excellence, Lifeline Hospitals has become Chennai’s leading multispeciality Hospital and established a stronghold amongst the competition. “It is thanks to our certified team of doctors, state-of-the-art equipment and technology, and Industry-leading expertise in multiple specialities. We are proud to state that we offer high-end Robotic surgeries at the lowest cost in India, which is made possible through our unique collaboration with the CMR Versius Surgical Robot. We go beyond just treating our patients and bring them the warmth and care of a family to treat them back to the absolute best and nurture them with good health, happiness and rejuvenation. Our expertise in understanding and evaluating our patient’s needs and planning a personalised recovery roadmap for them sets us above all. We also bring forward many special services such as 24Hrs Emergency, Dialysis, Day Care Center, Physio- therapy, Dietetics and more,” informs Dr Rajkumar, one of the pioneers in laparoscopic surgery with experience of more than 30,000 surgeries, with special expertise in many highly complex procedures. A graduate of Madras Medical College with 32 gold medals, he has also received four medical specializations from the Royal College of Surgeons in the United Kingdom. Versius Surgical Robot.“ Lifeline Hospitals has been a prominent name in the medical industry for the past 25 years. Over the years, Dr JSR and his expertly professional team have established themselves as a leading name for most dedicated expert service with world-class infrastructure and facilities that make their patients live better, healthier, and happier life. Their high- quality medical services can be experienced at an affordable cost, along with holistic and empathetic care that is bound to help their patients experience a pleasant recovery phase while they make their way to good health. We are proud to state that we offer high-end Robotic surgeries at the lowest cost in India, which is made possible through our unique collaboration with the CMR Tech Empowered Health Being an experienced leader, Dr JSR believes that Artificial Intelligence (AI) and Machine Learning (ML) have the potential to transform the healthcare industry in numerous ways. AI and ML can help healthcare professionals to analyze medical images, such as X-rays and MRIs, and identify abnormalities more accurately and quickly. It can lead to earlier diagnoses and better treatment outcomes. They can also analyze large volumes of patient data to identify patterns and predict future health outcomes. It can A Compassionately Caring Doctor Dr Rajkumar is a leader with unstinted commitment and utmost dedication. Fondly known as Dr JSR, he started his medical practice immediately after completing his academ- ics and was one of the select few to be part of the First

and treatment capabilities. “ iOS and android phones.“ Gems of Wisdom help healthcare providers identify patients at risk of developing certain diseases and take proactive measures to prevent or manage those conditions. Lifeline has extensively invested and engaged in the development of a path breaking Health App– already in the App Store for In his advice to budding professionals, he says that if you're aspiring to work in the healthcare sector, here are some key steps you can take to succeed: AI and ML can help healthcare professionals to analyze a patient's genetic makeup and develop personalized treatment plans based on their unique needs. It can lead to more effective and efficient treatments with fewer side effects. AI-powered virtual health assistants can help patients to manage their health, provide medical advice and assistance, and even diagnose certain conditions. It can help patients to access healthcare more easily and reduce the burden on healthcare providers. Healia –which is Pursue relevant education and training to build the neces- sary skills, develop a strong work ethic, gain practical experience through internships or volunteering, stay up-to- date with the latest developments in the industry, and embrace a patient-centred approach while working collaboratively with other healthcare professionals. By following these steps, you can make a meaningful impact on the lives of patients and their families while thriving in a challenging yet rewarding field. Using AI and ML in healthcare can improve patient outcomes, reduce costs, and increase access to healthcare services. Lifeline Hospitals has already embarked on the path of AI, ML and Robot Assistance and started implementing them in certain specialities and healthcare depart- ments to provide its surgeons with more flexibility, increased efficiency and assistance to deliver the ultimate medical excellence to their patients. Eliminating Issues On the Mission of the Healthiest Future Considering the current industry scenario, the Lifeline team faces several challenges as a hospital, such as rising costs, staffing shortages, increasing regulatory requirements, and rapidly advancing technology. “To overcome these challenges, we are implementing cost-saving measures, investing in staff training and development, embracing new technologies, and focusing on patient-centred care. We believe that by continuously innovating and adapting to the changing industry landscape, we can provide high-quality care to our patients while keeping costs down and remain- ing competitive,” says Dr JSR. On envisioning scaling Lifeline’s operations and offerings in the future, he divulges that they will do it by leveraging technology and innovation. It includes expanding their telemedicine services to reach patients in remote areas, developing new clinical programs and services that meet the changing needs of their patients, and investing in advanced medical technologies to enhance their diagnostic Smartest Vigour The primary interest of the Lifeline Hospitals Group is in healthcare, and it handles the healthcare management program of the various smart cities. The group has also invested considerable time, energy and resources into smart health. Apart from having developed and maintained a high end hospital information system software know as Credence, through one of their sister companies known as Sapiens Software Systems, based out of Dubai, there has been an extensive amount of investment and engagement in the development of a path breaking Health App, known as Healia, which is already in the App Store for iOS and android phones. There is also a parallel engagement in two areas, namely a diagnostic chain known as the Healia Diagnostics Private Limited, which is currently operating at Chennai and set to roll out across the state and across India, as well as a parallel occupational health Centre Group, known as Lifeline Plus. At the start of the pandemic, a company known as Sapiens Panmed International, dealing with medical equipment and hardware for hospitals and clinics, was created and is supplying hospitals across the Middle East and Africa.

“ Additionally, they plan to expand their physical footprint by opening new facilities in underserved areas and partnering with other healthcare organizations to provide coordinated care to patients across the care continuum. Finally, they will continue to focus on patient-centred care and invest in their staff to ensure they have the talent and expertise they need to provide the highest quality care to their patients. “By embracing these strategies, we believe we can continue to grow and evolve as a leading healthcare provider while staying true to our mission of improving the health and well-being of our communities,” concludes Dr JSR. His passion is to develop a world-class centre of excellence in Advanced Laparoscopic surgery, laparoscopic upper GI and Bariatric Surgery and Laparoscopic Oncology, particularly upper GI pancreatic biliary Surgery. His regular work schedule involves six-seven operating lists a week, and the centre turns out over 200 surgeries every month. “ “ • Published 34 research papers in numerous prestigious international journals. • Large Volume of Lap Gastrectomy for Stomach Cancer in Tamil Nadu. Lifeline Hospitals and Dr J S Rajkumar’s Hall of Fame Dr J S Rajkumar is one of the pioneers in laparoscopic surgery with experience of more than 30,000 surgeries, with special expertise in many highly complex procedures. *Gamut of Lifeline Hospitals Surgeries • Largest Volume of Stapler Haemorrhoidectomy in Tamil Nadu. *Awards Won Among the First in the World: • Largest Volume of Scarless Surgeries in India. • Lifetime Achievement Award, Loyola Forum for Historical Research, Department of History, Loyola College, Chennai, 2014. • Google Glass Assisted Surgery; • Largest Volume of Lap Median Arcuate Ligament Syndrome release. • Diaphragmatic Plication in a Pregnant Woman; • Best Doctor Award, Dr M. G. R. Medical University, July 2012. • Lap Repair of Six Hernias in a patient in a Single Sitting; • Largest Volume of Retro-peritoneoscopic Drainage of Psoas Abscess. • Lap Neurolysis of Meralgia Paraesthetica; Thoraco-Lap Esophagectomy in a HIV +ve person; • “Significant Achievement” Award, Rotary International, District 2980, awarded for outstanding performance to the welfare of humanity, January 2008. • Largest Volume of Extra Peritoneal Varicoceles. • Usage of Amylopectin in a Major Surgery to stop bleeding; pH based Diet program for Acid Reflux (GERD & LPR); • Artificial Anus or Graciloplasty Regional Leader. • Lifetime Achievement Award, Lions Club District 324- A6, December 2007. Widest Skills: • Scarless Appendectomy in Situs Inversus; and • Widest variety of Scarless Surgeries in Chennai. • Widest range of Diabetic Surgeries in Tamil Nadu. • One of the few speciality centres in India for lap Whipples. • One of the few specialized centres in India for lap liver resection. • Specialty Center for Total Lap Hysterectomy. • Specialty Center for lap reversal of sterilization. • Pioneers in Lap-Gastrectomy. • Most Abdominal Cancers are Operated on Laparoscopically. • Rtn. Dr N C Raghavachari Award, awarded in recognition of exemplary service to the community for the field of health, June 2006. • Ovarian Torsion with Contralateral Ectopic Pregnancy. communities.“ Among the First in India: • Dr V Chandrasekhar Gold Medal Endowment, IMA, Trichy, January 2006. • Gastric Bypass Surgery, from 2002; • Vaidya Ratna Award Ved Vyas Sabha, awarded by President of India Dr Abdul J Kalam, April 2004. • Scarless Cholecystectomy; STARR Procedure for Obstructive Defecation Syndrome (ODS); • Melville Jones Award, Lions Club, awarded for distinguished Social Medical Service. • Endoscopic Thyroidectomy for Scarless removal of faulty thyroid; Lap tubal recanalization for reversal of sterilization; Master Surgeons: *Books Authored • National Mentor for Colorectal Training. • Leading Training Institute for Lap Surgeons in South India. • Conducted hundreds of live surgical workshops across Asia. • Delivered thousands of technical lectures across Asia. • Have several years of combined teaching experience. • Specialize in Conducting Corrective Surgeries. • First South Indian Centre for CMR Robotic Surgeries. • Specialty centre for Laparoscopic Whipple surgeries. • Leading Training Institute for Laparoscopic Surgeons in South India. • Trained more than 200 Surgeons in performing lap hernia repair. • Lap Burch Colposuspension for Urinary Stress Inconti- nence; Morcellation and Natural Orifice Extraction of Fibroids; • In 2016, Dr JRS wrote a textbook, “Step by Step Manual of Laparoscopic Surgery- Laparoscopic Hernia Surgery.” • Dr JRS has written a book of poems called “Scalpel Scribbles,” released on 23rd June 2015. Lifeline continues to grow and evolve as a leading healthcare provider while staying true to its mission of improving the health and well-being of • Minimally Invasive Spine Surgery for the herniated spinal disc; and • Dr JRS has co-authored a CD on “Clinical Signs in Surgery” with Prof. C.M.K. Reddy, released by His Excellency Dr K. Rosaiah, Governor of Tamil Nadu, in April 2012. • 3D Laparoscope for better detecting and removing pathology in high-precision surgeries (e.g. Cancer). Volume Leaders: • Dr JRS has also co-authored a book on “Short Cases in Surgery including Orthopaedics” with Prof C.M.K Reddy, released by the Hon'ble Dr V.S. Vijay, Minister of Health and Family Welfare, Govt. of Tamil Nadu on 21st November 2012. • Largest Volume of Bariatric Surgeries in Tamil Nadu. • Largest Volume of Fundoplication (anti-reflux) surgeries in South India.

Comprehending the Evolution of Modern Trusted Healthcare in India he evolution of healthcare in India has witnessed a T sophisticated modern healthcare ecosystem. This journey has been characterized by a relentless pursuit of excellence, technological advancement, and a commitment to patient- centric care. remarkable transformation over the decades, transitioning from traditional healing practices to a With a rich history that encompasses traditional healing practices and the integration of modern medicine, India's healthcare system has forged a unique path. Today, it boasts a comprehensive infrastructure that ranges from state-of- the-art hospitals to cutting-edge research institutions, all underpinned by a dedication to advancing medical knowledge and enhancing patient outcomes. While delving into the intricate layers of the modern Indian trustworthy healthcare ecosystem, we will find various facets that make up this dynamic network, including technological advancements, patient-centric approaches, specialized care, and the role of digital innovation. As we navigate through this ecosystem, it becomes evident that its evolution has been driven not only by medical expertise but also by a deep-rooted commitment to fostering trust and delivering holistic healthcare services. An Intrinsic Connection In the tapestry of life, where aspirations, dreams, and accomplishments weave together, one fundamental truth stands as an unshakeable cornerstone–‘Health is wealth.’ This timeless adage encapsulates the profound significance of good health as the foundation upon which all other aspects of life are built. In a world marked by rapid advancements and relentless pursuits, this age-old wisdom reverberates with even greater relevance, reminding us that true prosperity begins with the well-being of our most invaluable asset–our health. Being Healthily Wealthy There are significant highlights of the achievements, challenges, and aspirations of the modern Indian healthcare landscape. There are various reasons that this ecosystem has become a beacon of reliability and care for millions of individuals across the nation. Health is Wealth 16 | July, 2023 www.ciolookindia.com 17 | July, 2023 www.ciolookindia.com

Patient-centric Approach Today, India stands at a crucial juncture where trusted healthcare institutions have emerged as pillars of medical expertise, offering a holistic blend of cutting-edge treatments, compassionate care, and innovative solutions. Let us uncover the profound impact that a trustworthy healthcare ecosystem can have on the overall well-being of a society and how it stands as a testament to India's progress, resilience, and dedication to human welfare. SUBSCRIBE TODAY As healthcare evolved, a shift towards a patient-centric approach became increasingly evident. Trusted hospitals in India recognized the importance of not just treating ailments but also providing emotional support and comprehensive care. This approach encompassed factors like personalized treatment plans, empathetic communication, and involving patients in their healthcare decisions. Historical Context: Traditional to Modern Healthcare Global Recognition and Medical Tourism India's medical history is rich and diverse, rooted in ancient practices like Ayurveda, Yoga, and Unani. These traditional systems laid the foundation for holistic healing and emphasized the mind-body connection. Over time, these practices evolved and coexisted with the influx of modern medicine during the colonial era. The British influence led to the establishment of medical colleges and hospitals, introducing allopathic medicine to the Indian population. In recent years, several trusted hospitals in India have earned global recognition for their excellence in medical services. This recognition, combined with the affordability of treatments compared to Western countries, has led to the rise of medical tourism. Patients from around the world travel to India to avail high-quality medical care, boosting the country's reputation as a trusted healthcare destination. Emergence of Trusted Healthcare Institutions Digital Healthcare and Telemedicine The post-independence period marked the beginning of a gradual shift towards more comprehensive healthcare delivery. Government initiatives like the establishment of the All India Institute of Medical Sciences (AIIMS) in 1956 paved the way for advanced medical education and research. Private healthcare providers also entered the scene, gradually transforming the healthcare landscape with state-of-the-art infrastructure, specialized services, and international collaborations. The digital revolution has further transformed healthcare delivery in India. Telemedicine platforms and online consultations have bridged geographical gaps, enabling patients to access expert medical advice remotely. Trusted hospitals have embraced digital solutions for appointment booking, health records, and follow-up care, enhancing convenience and accessibility. On a Healthier Future Path Ahead Technological Advancements and Specialized Care The evolution of modern trusted healthcare in India is a testament to the nation's commitment to progress, compassion, and excellence. From traditional healing practices to cutting-edge medical technologies, India's healthcare journey reflects a harmonious blend of heritage and innovation. As trusted hospitals continue to redefine the standards of patient care, the future holds exciting possibilities for further advancements and the continued betterment of healthcare delivery across the nation. The late 20th century witnessed significant technological advancements in medical diagnostics, treatments, and procedures. Imaging technologies like MRI, CT scans, and advanced surgical techniques revolutionized patient care. Trusted hospitals invested in these technologies, elevating the standard of medical services and attracting patients seeking advanced treatments from within India and abroad. Additionally, the concept of specialized care gained prominence. Hospitals dedicated to specific medical disciplines emerged, offering expert care in fields like cardiology, oncology, orthopaedics, and more. This specialization ensured that patients received focused treatment from medical professionals with deep expertise in their respective fields. Stay in the known. Subscribe to CIOLOOKINDIA Get CIOLOOKINDIA Magazine in print and digital on www.ciolookindia.com 18 | July, 2023 www.ciolookindia.com

The Most Trusted Hospitals in India Asian Cancer Institute- Cumballa Hill Hospital Dietetics, Physiotherapy, Speech Therapy, 24x7 Pharmacy, and Mortuary are also available. Recovered Patients Expressions of Gratitude Manjula Kochher – “I had a very satisfying experience with the hospital. All staff - doctors, nurses, administrative staff, and room service staff- are very good and cooperative. Always prompt in replying to your queries. I am glad that I choose this hospital for my treatment. Thanks a lot for all your support and caring.” World-Class Cancer Care with a Humane Touch F or an individual, battling with cancer is a nightmarish battle for survival. More than often, cancer is detected in the later stages, making it difficult for the patient to respond positively to the treatments offered and thus endure the ordeal. More than quick diagnosis and the precise treatment, what all of the patients expect are qualities like compassion, humane caring attitude, affordability and easily accessible care that can ensure them speedy recovery. edge infrastructure with technological advancements in a delightfully pleasant, patient-friendly setting. It's a fantastic team of qualified doctors who work around the clock to provide patients with the best medical care possible. The hospital has a rich history, beginning as a boutique hospital led by India's leading Obstetrician and Gynecologist, late Dr VN Shirodkar, who assisted in the birth of the former Prime Minister, the late Honorable Rajiv Gandhi, here. Anuraj Anand – “Really good hospital, with awesome surgeons and health care staff. I was operated on for oesophagus cancer here. Dr Deshpande and his team of doctors took really good care of me and my health. Dr Anjali is an amazing physiotherapist who made sure I did all my exercises which really helped me get back on my feet. Thanks to the entire ACI for taking good care of me!” In this regard, Asian Cancer Institute-Cumballa Hill Hospital, aka ACI-CHH has emerged as an institution with dedication, commitment, and values at the foundational core of its existence and operations. The hospital was later managed by renowned cardiothoracic surgeon Dr KR Shetty, who expanded it into a tertiary care facility specializing in heart ailments under the new name Cumballa Hill Hospital and Heart Institute. Apurva Avarsekar – “The health care service provided at Cumballa Hill Hospital is excellent. The doctors are extremely efficient, proficient and friendly. The nursing team is very helpful and caring. I would especially like to thank Dr Anjali Parabh for the physiotherapy treatment that she gave me. She is an intelligent, bubbly and a sweet person who made all the sessions enjoyable. I would recommend this hospital for its atmosphere as well as the professional doctors and nursing staff.” ACI-Cumballa Hill Hospital, located in the heart of Mumbai at Kemps Corner is backed and managed by a team of renowned oncosurgeons from The Asian Institute of Oncology Pvt. Ltd. The distinguished multispecialty panel, backed by a team of experienced healthcare professionals, promises to provide comprehensive, advanced holistic treatment. ACI-CHH has developed an approach for providing personalized medical treatment with a humane touch, reviving hope in healthcare. This location now has the added benefit of excellence in cancer care provided by Asian Cancer Institute which has been constantly awarded as the Western India's Best Cancer Care Center for three consecutive years (Times of India 2017,18,19,20). This is because ACI-Cumballa Hill Hospital provides excellence in all tertiary care disciplines as well as cancer care. Dr Ramakant Deshpande Chairman of Asian Institute of Oncology Pvt. Ltd. – Cumballa Hill Hospital Asian Cancer Institute-Cuballa Hill Hospital (ACI-CHH) Pruthviraj Chaudhari – “Amazing support provided by Hospital doctors, sisters, brothers and medical staff. The facilities are very good. Communication with any staff/doctor is very convenient. Hygiene is up to the mark. The canteen food served is healthy. Thank you for your service.” The Multidisciplinary Advantage Fostering Compassionate Healthcare Orthopedics, ENT, Bariatric Surgery, Cardiology, Cardiac Surgery, Dentistry, Emergency Medicine, Endocrinology, Surgical Oncology, Medical Oncology, Gastroenterology, General Medicine, GI Surgery and Proctology, Gynecology, Minimally Invasive surgeries of Laparoscopy/Thoracoscopy, and other services are available at the hospital. Nephrology, Neurosurgery, Ophthalmology, Plastic and Reconstructive Surgery, Pulmonology, Thoracic Surgery, Urology, Vascular Surgery, Radiology, and many other specialties are available. The Healing Foundation of Hope ACI-CHH offers all the treatments in the modern state-of- the-art infrastructure with several characteristic features, including Top Notch doctors, Fast Investigations and Fast Treatment, Mammography, a Dedicated daycare unit for chemotherapy, Trained staff for chemotherapy, Medicine is prepared under proper techniques and a biosafety cabinet, Histopathology, cases are published as Research Papers, there are Weekly clinical meets where the cases have been discussed, and 24*7 laboratory and diagnostic centre. ACI-Cumballa Hill Hospital is a NABH Accredited multispeciality COVID-free tertiary healthcare centre with over 50 beds–out of which 11 are Intensive Care Unit (ICU) beds, three state-of-the-art operation theatres, an advanced Cath lab, a robotic surgery suite, an endoscopy suite, isolation rooms, and daycare services. The hospital is known for its oncology expertise, as it is home to the panel of top oncologists. The hospital handles all types of oncology surgeries and chemotherapies. *ACI-CHH Hall of Fame* The Asian Cancer Institute - Cumballa Hill Hospital has many awards and achievements as a testament to its humongous success and popularity amidst healthcare seekers. 9th Empower Award 2023. Critical Care Health Survey 2022. Midday Health & Wellness Award 2021. Multi-Speciality Survey 2021. Emerging Multi-Speciality Hospital by Times Healthcare Leaders 2020-21. Best Emerging Multi-Speciality Hospital by Times of India Healthcare Surgery 2020. Ÿ Ÿ Ÿ Ÿ Ÿ The hospital is running a short-term oncology course for the nursing staff. Also, facilities like a Trained staff, Panel of Cardiologists and Cardiac Surgeons, 24*7 Cardiac Cath Lab and Cardiac OT are available for immediate treatment. ACI-CHHs well-equipped ICU manages cardiac patients and treats international patients too. ACI-Cumballa Hill Hospital also offers comprehensive health checkup packages for people of all ages. There are facilities for pulmonary function testing, stress testing, 2D echo with dobutamine, ECG, mobile x-ray, digital x-ray, ultrasound, mammography, and interventional radiology. Accident and Emergency, Blood Storage Unit, Daycare, ACI-CHH’s Kemp's Corner facility is well equipped with three operating rooms and an endoscopy theater for preventive health care and dental care. It combines cutting- Ÿ 20 | July, 2023 www.ciolookindia.com 21 | July, 2023 www.ciolookindia.com

ACI-CHH is a NABH Accredited 50+ bedded multi-speciality COVID free tertiary healthcare centre with 11 ICUs, three state-of-the-art operation theatres, an advanced Cath lab, a robotic surgery suite, an endoscopy suite, isolation rooms and daycare services. He goes on to say that their advanced cardiology services are equipped with Western India's first Artificial Intelligence (AI)-based platform with Low Dose Technology in Best-in- Class Patient Care. Virtual Simulation with enhanced capabilities and 78% contrast volume reduction in structural heart procedures. Words of Wisdom Iconic Emerging Multi-Speciality Hospital 2020 by Mid-Day Iconic Awards. Best Emerging Multi-Speciality Hospital. Best Orthopedic and Sports Medicine Hospital Award. First position as a national single speciality hospital in all India critical care hospital ranking survey 2023. Iconic Hospital in Oncology in Mumbai by mid-day Health & Wellness Icons. Ÿ Dr Ramakant advises aspiring cancer specialists to ‘have an approach to learning new things and observe doctors in their medical practice.’ Understanding the symptoms, scheduling proper diagnosis with tests, and determining the exact cause are all critical. “As you work on more cases, you will gain confidence. Be curious about the treatments, duration, and results by monitoring the patient’s condition, health status, and repetitive diagnostic reports. Talk positively and give your best possible services and guidance.’’ Ÿ Ÿ Ÿ Ÿ An Empowering Leadership Dr Ramakant Deshpande, Chairman of Asian Institute of Oncology Pvt. Ltd. – Cumballa Hill Hospital, has been the driving force behind the developments and exceptional services provided by ACI-CHH. Dr Ramakant specializes in the treatment of Esophageal, Lung, Chest Wall, Mediastinal, Pediatric, and Thoracoscopy/Robotic Surgery tumors. Towards the Healthiest Future Sharing ACI-CHH’s vision, mission and values Dr Ramakant says ACI-Cumballa Hill Hospital, an innovative and leading tertiary care hospital is dedicated to transforming patients’ lives through clinical quality, patient- centric service and unmatched commitment. He states, “We are committed to providing compassionate, accessible, high-quality, cost-effective healthcare to the community.” Dr Ramakant is a well-known cancer expert with over 35 years of experience. He has been very active and passionate in providing dedicated services that not only cured the patients but also provided valuable guidance to the patients and their families in adhering to the procedures and protocols. At ACI-Cumballa Hill Hospital, Dr Ramakant and his team recognizes the value of every person and are guided by their mission of commitment to excellence and leadership. He adds, “We at ACI-CHH believe in providing personalized medical treatment with a humane touch. And that is our future vision, too.” With his diagnosis and effective treatments, his vision and broader approach to the patient's condition have been accurate. Throughout his distinguished career, Dr Ramakant has assisted and guided the development of several oncologists. He further says that they are investing in people, processes, technologies, infrastructure, and advancing themselves with a 360-degree holistic and sustainable strategic approach. “Getting patients from all parts of the country and the world, we have steadily designed our expansion plan, which has footprints in the making–Centers in UP, Bhuvaneshwar, Indore, Navi Mumbai, Borivali, Muscat, and Vietnam,” concludes Dr Ramakant. Tech-enrichment Technological applications in healthcare have brought about the much-needed transformation, allowing doctors to make more accurate and timely diagnosis. It has aided in efficient data management by creating, handling, analyzing, and comprehending data in real time. "Our operation theaters, modernized fully equipped Cath Lab, ICUs, pharmacy, laboratory, and radiology (X-ray and ultrasonography) services are open at all times, every day," Dr Ramakant says. 23 | July, 2023 www.ciolookindia.com

I days of one-size-fits-all products; modern skincare brands have embraced a personalized approach, redefining beauty standards and empowering individuals to embrace their unique skin. n today's fast-paced world, the beauty industry constantly evolves, and skincare brands play a pivotal role in shaping the beauty landscape. Gone are the products that align with their values, and these brands deliver on the promise of responsible beauty. Personalization through Technology: Technology has revolutionized the skincare industry, enabling brands to offer personalized experiences to their customers. Virtual consultations, skin analysis apps, and AI- powered algorithms help customers identify their unique skin concerns and receive tailored product recommenda- tions. This level of personalization enhances the overall skincare journey and fosters brand loyalty. The Evolution of Skincare Brands: The journey of skincare brands began centuries ago when ancient civilizations explored various natural ingredients to nourish and protect their skin. From ancient herbal remedies to the first commercial skincare products, the industry has come a long way. The 20th century witnessed the rise of iconic skincare brands, introducing innovative products such as moisturizers, cleansers, and sunscreens. As technology advanced, the skincare industry witnessed a paradigm shift. Research and scientific breakthroughs led to a deeper understanding of skin biology, paving the way for cutting-edge formulations. Today, modern skincare brands leverage the power of technology, research, and natural ingredients to deliver effective and personalized solutions. Global Reach and Accessibility: Brands Brands The internet and e-commerce have made skincare products accessible worldwide. Modern skincare brands can now reach customers across the globe, breaking down geographical barriers. The rise of social media and influencer marketing further amplifies brand visibility, allowing skincare enthusiasts to explore and connect with brands they might not have discovered otherwise. Redefining Beauty Advancements in Ingredient Technology: Redefining Beauty Standards: Modern skincare brands harness the latest advancements in ingredient technology to create high-performance formulations. From peptides that stimulate collagen production to hyaluronic acid for intense hydration, these brands incorpo- rate scientifically proven ingredients that deliver tangible benefits to the skin. Modern skincare brands have ushered in a new era of beauty, emphasizing inclusivity and celebrating diversity. They recognize that beauty comes in all shades, ages, and skin types, challenging traditional beauty norms. Brands now focus on empowering individuals to embrace their natural beauty, nurturing self-confidence, and promoting self-expression. Skin Health as a Priority: Diverse Product Offerings: Beyond aesthetics, modern skincare brands prioritize skin health. They educate consumers about the importance of a well-rounded skincare routine that includes cleansing, moisturizing, sun protection, and targeted treatments. By emphasizing skin health, these brands instil a long-term approach to beauty and encourage customers to invest in their skin's well-being. One of the key aspects of modern skincare brands is their diverse product offerings. They cater to various skin concerns, such as ageing, acne, hyperpigmentation, and sensitivity. From serums infused with potent antioxidants to lightweight moisturizers with SPF protection, these brands curate product lines that address specific needs and deliver visible results. Innovative Marketing Strategies: Clean and Sustainable Beauty: In the digital age, modern skincare brands rely on innovative marketing strategies to engage with their audience. Social media platforms, influencer partnerships, and user- generated content drive brand awareness and foster authentic connections with consumers. With growing environmental consciousness, modern skincare brands have embraced clean and sustainable beauty practices. They prioritize using eco-friendly packaging, responsibly sourced ingredients, and cruelty- free formulations. Consumers are increasingly seeking 24 | July, 2023 www.ciolookindia.com 25 | July, 2023 www.ciolookindia.com

The Era of Transparency: customers from various countries to easily access and purchase their favourite skincare products. Transparency is a hallmark of modern skincare brands. They provide clear and concise information about their products, ingredients, and research. This transparency builds trust with consumers, who appreciate brands that are open about their practices and values. Sustainability and Social Responsibility: Global skincare branding necessitates a commitment to sustainability and social responsibility. Brands that prioritize ethical sourcing, eco-friendly packaging, and support social initiatives gain favour with consumers who value responsible and conscious beauty choices. Advancements in Global Skincare Branding: In the globalized world, skincare brands face unique challenges and opportunities. Advancements in global skincare branding have transformed how these brands approach marketing, distribution, and product development. Brands now consider cultural nuances, regional preferences, and diverse skin needs to create targeted and effective skincare solutions for customers worldwide. Modern Skincare Brands in the Era of Globalization: The era of globalization has transformed the beauty industry, and skincare brands play a central role in this evolution. As cultures intertwine and beauty enthusiasts seek diverse and effective solutions, modern skincare brands are well-positioned to redefine beauty standards and empower individuals to embrace their unique skin confidently. Cultural Sensitivity and Inclusivity: Global skincare branding goes beyond translating marketing materials into different languages. It involves understanding and respecting the cultural norms and sensitivities of diverse markets. Brands must be mindful of packaging, imagery, and messaging to ensure they resonate with the local audience and foster a sense of inclusivity. In conclusion, modern skincare brands have redefined beauty by embracing inclusivity, personalization, and sustainability. With a focus on skin health, cutting-edge formulations, and global accessibility, these brands empower individuals to celebrate their unique beauty confidently. As the industry continues to evolve, it's evident that modern skincare brands will continue to play a vital role in shaping the future of beauty. Adapting to Local Regulations: Different regions have varying regulations and standards for skincare products. Global skincare brands must navigate these complexities to ensure compliance while maintaining product consistency. Adapting to local regulations also involves tailoring product formulations to meet specific requirements in different markets. About the Rooppreet Kaur, Director with a track record of driving successful business strategies and achieving significant growth milestones. Skilled in team leadership, strategic planning, and fostering strong client relationships. Currently responsible for overseeing company operations and driving innovation to deliver exceptional results. Collaborations with Local Influencers: Influencer marketing has become a powerful tool for skincare brands to connect with their audience. Global brands collaborate with local influencers and beauty experts to gain credibility and reach in new markets. These influencers can provide authentic reviews and recommenda- tions, driving brand visibility and sales. E-commerce and Accessibility: The rise of e-commerce has revolutionized how skincare brands reach global customers. Brands can establish online stores or partner with reputable e-commerce platforms to sell their products internationally. This accessibility enables 26 | July, 2023 www.ciolookindia.com

The Most Trusted Hospitals in India Only Choice for Trusted Networked Higher Secondary Care Provider Furthermore, in India, everyone who wants to utilize healthcare services goes to bigger hospitals even for secondary care procedures (as there is no choice of a trusted secondary care provider). The cost in bigger hospitals are expensive due to overheads and complexity “So to reverse the healthcare seeking behaviour of our country, we are aiming to create a Be Well network and thereby work towards putting money back into the patient's pocket through our innovative model.” Pioneers of a Robust and Affordable Healthcare Delivery Model Because of our sheer efficiency, capital planning and centralized cost optimization, we can offer affordable services. Started in 2011, today, Be Well Hospitals is located in 12 semi-urban/towns across Tamil Nadu–Tambaram, T Nagar, Kilpauk, Poonamalle, Anna Nagar, Ambattur, Pondicherry, Pudukottai, Tuticorin, Erode, Cuddalore, and Nagercoil. irst, we must congratulate ourselves for F which would have been lessened if not for our healthcare industry's unorganized and fragmented nature. Being an Emergency and Multispecialty Secondary Care Hospital, the healthcare delivery model ensures accessible and quality healthcare. The goal of Be Well is to continuously spread health awareness among the Indian population in meaningful and engaging ways in order to attain well- being of one and all. Be Well became the first organized private player in this “Secondary Plus Healthcare Model,” an integrator between primary and tertiary care hospitals. emerging from the global pandemic, though with a widespread impact, Apollo Hospitals group and was in charge of Setting up large-scale hospitals in India and abroad. Dr C.J Vetrievel Founder, Chairman and Managing Director Be Well Hospitals Fostering a Tech-optimized Network This fragmented nature is why we consider healthcare a place to visit to get well. From now on, there is an urgent need for us to change our mindset if we wish to tackle similar situations henceforth. Optimum Efficiency Being an experienced leader, he shares his opinion on how adopting modern technologies like AI and ML impacts today’s healthcare sector and how Be Well is adapting to the change. He claims that AI and ML can analyze vast amounts of patient data to provide personalized treatment plans tailored to the individual's needs. It can lead to more effective treatments and improved patient outcomes. Sharing insights about Be Well Hospitals’ offerings and aspects that make it stand out in the cutthroat competition; Dr. Vetrievel states that they are establishing a unique healthcare model with just 50-75 bed facilities in semi- urban and district headquarters towns, with accessibility and affordability being their clear focus. “Because of our sheer efficiency, capital planning and centralized cost optimization, we can offer affordable services,” he insists. Be Well Hospitals - a pioneering network of multispecialty hospitals with a focus on Emergency, Multispecialty, and Preventive Care is effectively fulfilling the modern mindset demand of creating a holistic, well integrated and sustainable “SECONDARY” healthcare ecosystem amidst the primary and tertiary layers of network that prevails currently. AI and ML can automate administrative tasks, such as appointment scheduling, billing, and medical record- keeping, freeing healthcare professionals' time to focus on patient care. Looking at the secondary procedures and the costs involved, 60-70% of admissions in big sector hospitals are currently secondary care procedures. Presently, Be Well charges only 1/3rd of what is being charged in other renowned brands, absolutely with no compromise in providing efficient and quality healthcare services. Dr. Vetrievel has practised medicine for a decade at various international medical institutions in Maldives, Switzerland, Germany, the United Kingdom, Ireland, and Australia. “Though at an early stage, we are also working with experts to maximize the benefits of technology.” Dr C. J Vetrievel, the Founder, Chairman and Managing Director, believes that any robust Healthcare delivery model should have organized interconnected primary, secondary and tertiary care established systems. No one is thinking of creating a secondary care network. “We at Be Well are pioneers in this for the benefit of healthcare sectors.” Considering the current industry scenario, he reveals that they face multiple challenges and needs to continuously overcome them. “The Health Care Delivery System is fragmented in our country compared to developed countries. There was a compelling need for an organized network of hospitals like Be Well (addressing accessibility, affordability and quality care to all), which could disrupt as Before founding Be Well Hospitals, he was the Chief Operating Officer of the Projects Division of Apollo Hospitals, Chennai and held many senior positions in the 28 | July, 2023 www.ciolookindia.com 29 | July, 2023 www.ciolookindia.com

Be Well Hospitals’ Hall of Fame: to how health care services is being delivered in our country currently.” Ÿ Be Well Pudukkottai awarded Pioneers in Emergency Medicine by IIEMS- Hyderabad. All is Well with Be Well Ecosystem Running a distributed small-format hospital chain contains numerous challenges. At Be Well, they have understood and streamlined SOP (Standard Operating Procedures) for all activities. They have in-house training, continuous know-how & updates involved, and knowledge enhance- ment drives to overcome the challenges. Ÿ IMA, TN & UNICEF, Chennai awarded Be Well Pudukkottai as a “Mother & Baby friendly hospital.” Ÿ “Best Primary Healthcare Hospital” Award at The 6th Annual Medical Excellence Awards – 2022. In his advice to budding professionals who are aspiring to venture into the healthcare sector, Dr Vetrievel says, “Focus on real-time problems, innovate and find solutions. Capital is available, and you should be prudent in expansion.” Ÿ Received Corona Warrior Award - by our Medical Director and our Drs Team from CTACIS by Our Honourable Minister for Health and Family Welfare of Tamil Nadu, Mr Ma. Subramanian. “There is always a peril when you scale. Fundamentally, ensure that you build a strong foundation and dream of creating institutions that will last generations and thereby help improve the lives of the common person.” On envisioning scaling of Be Well Hospitals’ operations and its deliverables in the future, he divulges the strategies that are in the making: Its goal is to expand by setting up of 50 hospitals in the state of Tamil Nadu and eventually establish 500 branches Pan India. Ÿ Received Best Multispecialty Hospitals Award from Global Healthcare Innovation Award and Conference 2022. Ÿ Received India’s Best 20 Hospitals of 2022 Certificate from the Industry Insights. To speed up the process of ensuring easy access to quality and affordable healthcare, they also utilize their expertise and experience to help others in India and developing countries set up hospitals that meet high-quality standards. “We support several upcoming healthcare brands by offering Consultancy, right from evolving the concept to commissioning and facilitating everyday operations, which is also one of our niches which we will be running in parallel in the near future,” he concludes. 30 | July, 2023 www.ciolookindia.com

he Indian healthcare industry stands at a crossroads T healthcare services is immense. Challenges and Opportunities for the Indian Modern Healthcare Industry of challenges and opportunities. With a population of over 1.35 billion, the demand for quality While the sector has made significant strides in recent years, it also grapples with multifaceted challenges that stem from both its sheer scale and the evolving needs of the population. F U T U R E However, these challenges also present a unique opportunity to reshape the healthcare landscape, leveraging innovation, technology, and policy reform to create a more accessible and efficient system. To date, the sector’s growth trajectory is influenced by a combination of factors, including a burgeoning population, evolving disease patterns, technological advancements, and changing patient expectations. Challenges Infrastructure Disparities: India’s healthcare infrastructure is marked by stark disparities between urban and rural areas. While urban centres boast state-of-the-art facilities, rural regions often lack basic healthcare amenities. This urban-rural divide presents a significant challenge in ensuring equitable healthcare access for all. Patients in urban centres can access specialized treatments, but rural communities often lack basic healthcare amenities. For instance, the establishment of telemedicine centres in remote areas can bridge this gap, enabling consultations with specialists regardless of geographical location. F I T Shortage of Healthcare Professionals: Despite producing a large number of medical graduates, India faces a shortage of skilled healthcare professionals. The scarcity of doctors, nurses, and other medical staff puts a strain on healthcare delivery, leading to longer waiting times and compromised quality of care. Government initiatives like ‘Doctors for Rural Areas’ aim to deploy medical graduates in underserved regions. By incentivizing professionals to work in rural areas, the initiative tackles both the shortage of professionals and the disparity in healthcare access. High Disease Burden: India grapples with a high disease burden, including communicable diseases, non- communicable diseases (NCDs), and emerging health 32 | July, 2023 www.ciolookindia.com 33 | July, 2023 www.ciolookindia.com

Government Initiatives: The government's commitment to healthcare is evident through initiatives like Ayushman Bharat, which aims to provide health coverage to millions of vulnerable families. The National Health Mission focuses on maternal and child health, sanitation, and disease control. This initiative’s comprehensive approach targets health and sanitation issues at the grassroots level. challenges like mental health disorders. Addressing these diverse health issues requires a comprehensive approach and strategic allocation of resources. Affordability and Financial Accessibility: Affordability remains a critical barrier to accessing healthcare services for a significant portion of the population. Out-of-pocket expenses, lack of health insurance coverage, and high treatment costs hinder many individuals from seeking timely medical attention. Medical Education and Training: Enhancing medical education and training programs can help address the shortage of healthcare professionals. Focusing on skill development and continuous medical education can elevate the quality of care across the nation. These initiatives can drive positive change by expanding skilled healthcare resources and improving their quality. Ayushman Bharat, the world's largest government-funded health insurance scheme, provides coverage for vulnerable families. This initiative mitigates financial barriers and ensures access to healthcare services. Opportunities Navigating a Dynamic Landscape Digital Health Revolution: The digital era presents a transformative opportunity for Indian healthcare. Telemedicine, remote patient monitoring, and health apps hold the potential to bridge geographical gaps and improve healthcare access, especially in remote areas. Practo, an online healthcare platform, connects patients with doctors, enables online appointments, and provides digital health records. This technology-driven approach addresses scheduling challenges and empowers patients with health information. The challenges and opportunities in the Indian modern healthcare industry form a complex tapestry that requires collaborative efforts from the government, private sector, and civil society. While addressing infrastructure gaps, affordability issues, and disease burden is crucial, harnessing technology, embracing innovation, and fostering a patient-centric approach can shape a healthcare landscape that is not only accessible but also efficient and responsive to the evolving needs of the population. Medical Tourism Potential: India’s reputation for offering quality medical services at a fraction of the cost compared to Western countries has fuelled the growth of medical tourism. By enhancing facilities and services catering to international patients, India can tap into this lucrative market. Apollo Hospitals in Chennai is renowned for its advanced medical treatments and personalized care. By catering to international patients, the hospital contributes to medical tourism revenue while offering world-class healthcare. As India navigates this transformative phase, the healthcare industry has the potential to emerge stronger, more resilient, and better equipped to ensure the health and well-being of its citizens. Innovative Solutions: The healthcare industry is witnessing a surge in innovation, with startups and established players working on solutions like AI-driven diagnostics, personalized medicine, and health monitoring devices. These innovations have the potential to revolutionize diagnosis and treatment. The Tata Memorial Centre in Mumbai, a leader in cancer treatment, engages in cutting-edge research to develop more effective therapies. Their efforts contribute not only to patient care but also to India's prominence in medical research. 34 | July, 2023 www.ciolookindia.com

The Most Trusted Hospitals in India Mercy Hospital & Research Center On the Mission of Serving the Needy by Strengthening the Healthcare System W in the mood to explore, we easily travel to places, most times exotic and remotest areas that are less explored, away from the fast world in search of peace of mind, serenity, and a novel experience. henever we feel sick, ill, or unhealthy, we immediately rush to the nearest clinics, hospitals, or healthcare centres. When we are healthy and delivery model through a network of ten community and rural clinics. Established in 1979, Mercy Hospital is NABH (National Accreditation Board for Hospitals & Healthcare Providers) accredited and operating the School of Nursing since its inception. In 2008, we collaborated with Christian Medical College, Vellore, and since then, we started offering Post Graduate Diploma in Family Medicine (PGDFM) for doctors from across the eastern region. Currently, we serve as a 150- seater institution affiliated with the West Bengal Nursing Council and under The Indian Nursing Council. But do we ever think about how these places' indigenous inhabitants or the local populace survive without even basic necessities, including affordable healthcare systems available and accessible? And if emergencies arise, how do they manage to get medical help? Tell us more about your hospital's offerings and what makes it stand out in the cutthroat competition. While many hospitals are busy establishing themselves in the primary parts of urban India and serving privileged people, some exceptional ones are working fingers to the bone to serve the underserved and vulnerable communities in the country. The Mission ofMercy Hospital & Research Center is becoming a distinguished hospital that provides quality services while improving access to healthcare in far-off places in West Bengal with its motto 'Compassion with Excellence.' The 46-year-old institution provides a range of clinical services, including emergency and critical care, surgical services and all general services reaching out to the general population. Some of the services are as follows: General Services: We make available basic care and services that include pharmacy, blood bank, parking, ambulance, dietary services, grievance call, cafeteria, etc. Clinical Services: We also provide services related to clinical emergencies such as medicine, surgery, orthopaedics, obstetrics and Gynaecology, paediatrics, endocrinology, nephrology, ENT, urology, plastic and reconstructive surgeries, neuro medicine, neurosurgery, ophthalmology, dermatology, respiratory medicine, etc. Speciality Services: We also specialize in offering services like knee and hip replacement, laparoscopy, non-invasive cardiology, medical and surgical oncology, day-care chemotherapy, etc. Support Services: Apart from the services mentioned Ÿ In an exclusive interview with CIOLook India, Mr Sanjay Prasad,President and CEO, shared the journey of the hospital's establishment, challenges, success achievement and future roadmap. Ÿ Please brief us about the establishment of the hospital. Also, kindly share how the hospital excelled. Mr Sanjay Prasad President and CEO Mercy Hospital & Research Center Ÿ With a commitment to providing affordable healthcare to its patients, Mercy Hospital offers a 'marked to market' priced treatment model for sustainability through a multi-speciality hospital. We have also successfully sustained a healthcare Ÿ 36 | July, 2023 www.ciolookindia.com 37 | July, 2023 www.ciolookindia.com

“ through a multi-speciality hospital.“ earlier, we care for emergency services, critical care units, operation theatre, pathology, imaging, city scan, etc. The West Bengal Government has certified Mercy Hospital as a Class - Medical Service Provider for our outstanding services. 'Compassion with Excellence' approach, and being a NABH-accredited hospital, it strives to maintain excellency. With a strong legacy foundation, it caters to not only the city's population but also patients from neighbouring states such as Odisha and Jharkhand, as well as neighbouring country Bangladesh. Moreover, costs have risen dramatically, and competition with Health Care systems driven by large amounts of Investment Capital has entrenched itself in the country. A good future will depend on how the hospital sets a clear vision and path. We also think of an immediate and urgent need for a Revitalization strategy. With a commitment to providing a?ordable healthcare to its patients, Mercy Hospital o?ers a 'marked to market' priced treatment model for sustainability How does adopting modern technologies like AI and ML impact today's healthcare sector, and how is Mercy Hospital adapting to the change? How do you envision scaling Mercy Hospital's operations and offerings in the future? Also, we wish to keep our heart-winning spree in the future. Here is a glimpse of our record. Anticipating plans and strategies is very important for the success of the organization. The futuristic approach always starts by resolving the challenges and issues the organization is facing. The challenges in front of Mercy Hospital are great and call for a strategically different approach. Though many internal challenges have been overcome, as the external environment has changed drastically, the situation calls for a paradigm shift. Digital transformation is a continuous, complex and multidimensional process linked to social, economic and technological factors beyond the hospital walls. It is not just about making everything computerized, including hospital and related processes. The concept includes: Making applications and online appointment processes easier. Letting the clinical and administrative staff use their smartphones or tablets. Opening a Facebook or Twitter account for the hospital. Ÿ Blood Transfusion Program: Children with Thalassemia (a genetically transmitted disorder of the blood that causes anaemia) need a transfusion of blood and blood products once or twice a month. Our hospital provides this service free of cost for children who cannot afford medical treatment. We do approximately 700 blood transfusions per year. Ÿ Ÿ Ÿ Though these elements are transformational, they are not the only source of change, and the transformation cannot be reduced to using a specific technology. The Nursing Aid Program: We aim to educate girls from disadvantaged backgrounds in nursing. We provide them with an opportunity to live independent lives with dignity. This holistic module includes life skills training to develop individuals. Ÿ Digital transformation impacts every process of the hospital. "The real first step a hospital administrator should take is to fully understand that we are not talking about a fad or "something that needs to be installed"; we are talking about a change of mindset about hospital processes, and to start thinking in digital terms." Putting the patient at the centre of this transformation would be the best decision to start with the change. In this way, we have reached and served people who cannot access health services. Apart from that, the team at the hospital has introduced several noteworthy ventures. They foster the development of the community holistically, especially for their healthcare needs. Tell us about the immersive benefits your hospital offers to the healthcare sector. Looking back at the journey, how would you describe the well-expanded hospital and services? Mercy Hospital aims to impact and change lives and communities at large. It takes the social responsibility to serve and help people through its CSR initiatives. It is amazing to look back at the start of a health journey and see it as a flourished destination! Mercy Hospital's journey started with a small clinic and now evolved into a 173-bed facility. It has been sustained through a unique healthcare delivery model of ten community and six urban clinics. Visionaries set up the hospital, and since then, it has followed the philosophy of caring for the underserved in Kolkata. Cleft Lip and Palate Program: We support corrective surgeries of underprivileged children. To date, 1500 children have undergone this corrective surgery by changing their circumstances and providing an opportunity to live fuller lives. Speech therapy and dental treatment, which are an integral part of the process, are provided as post-surgery treatment. Ÿ Moreover, the hospital serves people through the 38 | July, 2023 www.ciolookindia.com

by CMO Asia and presented by Times Network, Mumbai. Mercy Hospital's Heart Winning Accomplishments Ÿ ‘Best Healthcare Unit Public Private Partnership’ for Excellence & Leadership in Healthcare by CMO Asia at the Golden Globe Tigers 2017, Bangladesh Edition, Bangladesh. Along with accreditations, we have also won the following awards - Ÿ ‘Award For The Best CSR Practise In Healthcare’ presented by ‘GLOBAL CSR LEADERSHIP AWARDS,’ Mumbai. Ÿ ‘Emerging Medical Tourism Company of the Year’ in the Indonesia Healthcare Leadership Awards 2017, Jakarta, Indonesia. Ÿ ‘100 Most Impactful Healthcare Leaders – Global Listing’ conferred to Mr Sanjay Prasad by World Health & Wellness Congress and Awards, Mumbai. Ÿ “Best Quality Initiative In Healthcare” in Kolkata Healthcare Leadership Awards 2017, Kolkata. Ÿ ‘Best Patient Safety Practices’ in the category of “Operational Excellence” at Express Healthcare Excellence Awards at Healthcare Senate 2018, Delhi. Ÿ “Best Worksite Wellness Award” in ABP News Presents Healthcare Leadership Awards, Mumbai. Ÿ “Indywood Medical Excellence Awards: National Chapter – Mr Sanjay Prasad” at Ramoji Film City, Hyderabad. Ÿ ‘Best CSR Practice in Healthcare’ at National CSR Excellence & Leadership Awards 2018, Bangalore. Ÿ “Indywood CSR Excellence Award” at Ramoji Film City, Hyderabad. Ÿ ‘Best CSR Practice in Healthcare’ in The Middle East Healthcare Leadership Awards 2017 organized by Africa Leadership Excellence, Dubai. Ÿ “Best Public Health Initiative of the Year” in the Africa Healthcare Leadership Awards, Mauritius. Ÿ ‘Best Patient Safety Initiative Award’ in the Healthcare Achievers and Leaders Awards 2017, Bangalore. Ÿ “Social Entrepreneur of the Year – Mr Sanjay Prasad” in the Six Sigma Healthcare Excellence Awards 2017, Delhi. Ÿ ‘Corporate Social Responsibility Award’ presented by Express Healthcare at Healthcare Senate 2017, The National Private Healthcare Business Summit, Hyderabad. Ÿ “Best Patient care Provider of the Year” in the Six Sigma Healthcare Excellence Awards 2017, Delhi. Ÿ ‘Outstanding Achievement Award in Healthcare - Social Cause’ in the Asia Healthcare Excellence Awards 2017 organized by CMO Asia, Singapore. Ÿ “Rural Healthcare Initiative of the Year” in the Six Sigma Healthcare Excellence Awards 2017, Delhi. Ÿ “Public Health Initiative of the Year” in the Nepal Healthcare Leadership Awards, Kathmandu. Ÿ ‘Best Patient Safety’ in the National Awards for Excellence in Healthcare 2017 organized 40 | July, 2023 www.ciolookindia.com

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The Most Trusted Hospitals in India July2023

The Most Trusted Hospitals in India July2023

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