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The global hard seltzer market was valued at USD 3,544.6 million in 2019 and is projected to reach USD 14,482.0 million by 2027, expanding at a CAGR of 19.2% during the forecast period
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E C B REPORT STORE BLOG PRESS-RELEASE ABOUT US FAQ CONTACT-US 0 Home Beverages Hard Seltzer Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast Global Hard Seltzer Market By ABV Content (1.0-4.9%, 5.0-6.9%, More than 6.9%), By Distribution Channel (Off-trade, On-trade), and Region (North America, Latin America, Europe, Asia Pacific, Latin America and Middle East & Africa) Buy Report $4700 Single User $5700 Multi User Corporate User $7100 Online License $3499 Report ID: FB-66 Rating: 4.8 No. Of Pages: 189 Pub. Date: 2020-09-17 Format: Excel Data Pack $3099 Share: Author: Growth Market Reports Total Reviews: 35 Add to Cart Report Description Table Of Content Segments Methodology REQUEST FOR SAMPLE Market Outlook: ENQUIRY BEFORE BUYING The global hard seltzer market was valued at USD 3,544.6 million in 2019 and is projected to reach USD 14,482.0 million by 2027, expanding at a CAGR of 19.2% during the forecast period. In terms of volume, the market is projected to expand at a CAGR of 18.4% during SPEAK WITH ANALYST the forecast period. Hard seltzer is a carbonated alcoholic drink that is fermented with sugar. It has low-calories (than other alcoholic beverages) and carbohydrates. Alcohol used in high seltzer can be just fermented cane sugar with added fruit flavors or flavored malt. Hard seltzers are significantly used in developed countries including the US, Japan, and the UK. Moreover, increasing demand for low alcohol REQUEST FOR CUSTOMIZATION content, low carbohydrates beverages, and low calories beverages in developing countries is fueling the hard seltzer market in Asia Pacific, and La?n America and Middle East & Africa (LAMEA). Hard seltzer is a gluten free beverage; therefore, its demand among health-conscious consumers and those with allergies or celiac disease is rising. Customize This Report Ask for Research To Be Focused On Specific Regions or Segments Receive Data As Per Your Format and Definition Companies Profiled based on Your Requirements Breaking Down Competitive Landscape as per Your Requirements Any Level of Customization Our Clients Market Dynamics The market is driven by factors such as rising preference for hard seltzers over beer among millennial, growing preference for flavored low alcohol beverages, increasing product penetra?on in on-trade channel, and increasing product adver?sement on social media pla?orms. Client Testinomials Increasing internet penetra?on in countries across the world has significantly increased the number of people using social media websites We needed a highly accurate and and applica?ons. Thus, key players are engaged in adver?sing their hard seltzers through social media pla?orms including Instagram, precise report, which Growth Market Facebook, and Twi?er. Moreover, partnerships between key players and online stores are helping them promote their products online Reports delivered promptly. The through various pla?orms. Furthermore, increasing Internet penetra?on is also increasing product awareness, which is es?mated to boost company compiled information from a the sales of hard seltzer during the forecast period. wide array of reliable agencies and sourcess.It is extremely satisfactory Rising trend of consuming beverages with low alcoholic content by young consumers due to changing consumer choices, rising health to be working with you. Strategy Head of Major Tech Company concern, and peer influence among consumers are expected to propel the growth of global hard seltzer market. Significant increase in the sales and demand for low alcohol beverages is a?ributed to the availability of hard seltzer drinks in various tastes, less carbona?on, and low calories content. These drinks are preferred by health-conscious consumers, which in turn, drives the growth of the market. For instance, in 2020, Kopparberg, a Sweden-based manufacturer launched a range of hard seltzer drinks in the U.K., in new flavors, packaging and design, based on iridescent graphic bubbles. Get in Touch with Us Innova?ons in the packaging of hard seltzers is expected to create opportuni?es for key players in the market in the near future. Key QUICK LINKS players in the market are engaged in offering innova?ve cans for hard seltzers to a?ract consumers. The development of new innova?ve POPULAR CATEGORIES CONTACTS KEEP IN TOUCH +1 909 545 6473 About Us flavors in tart and fruity flavors, use of new ingredients and sugars, and the introduc?on of new fermen?ng processes by various companies are crea?ng opportuni?es in the market. Hard seltzers is preferred due to the less sweetness and calories, which has increased Aerospace & Defense 1st Floor, Kalpavruksha Office No 1, Your email sales@growthmarketreports.com GK Lane Number 3, Ingawale Nagar, Faq Consumer Goods Press Release its demand among consumers. Pimple Nilakh, Pune, Maharashtra Energy & Power CONNECT WITH US 411027 My account However, presence of alterna?ve products and strict government regula?ons for alcoholic beverages in mul?ple countries across the world Healthcare Blog ICT, Semiconductor & Electronics +1 909 545 6473 is expected to hinder the market growth. For instance, alcohol prohibi?on laws, ban on shipping of alcohol beverages, and restric?on on Contact Us their adver?sements and promo?onal ac?vi?es in some of the countries, including India (some states including Gujarat, Mizoram, and Materials & Chemicals WE ACCEPT sales@growthmarketreports.com How to order Nagaland), the UAE (Sharjah, Iran, and Kuwait), Iran, Saudi and Arabia, are challenging the growth of the hard seltzers market. Refund and Cancellation Become A Reseller Segmental Outlook Terms and conditions | Privacy | Growth Market Reports is Product of YOAAP Media Services LLP. In terms of ABV content, the hard seltzers market is categorized as 1.0-4.9%, 5.0-6.9%, and above 6.9%. The 5.0-6.9% ABV content h ld fi h h k d h h h
segment holds a significant share of the market due to its high preference among consumers. Increase in shi? of consumer preference from alcoholic beverages such as whiskey, beer, and wine to hard seltzer with more than 5% of ABV drives segment growth. Furthermore, hard seltzer with 5% ABV is considered as standard propor?on of ingredients, which is majorly produced by the manufactures. The 1.0- 4.9% segment is es?mated grow at a significant pace during forecast period. Consumer demographic which favors low alcoholic drinks significantly supports the growth of this segment. In terms of distribu?on channels, the hard seltzers market is bifurcated as off-trade and on-trade. The on-trade segment is an?cipated to expand at a significant CAGR during the forecast period due to partnership between manufacturers and restaurants, bars, and other on- trade channels. Moreover, increasing consumer preference for drinking hard seltzers at on-trade shops is expected to drive the market growth. Off-trade distribu?on channel holds a significant share of the global hard seltzers market. Ease of availability, and retail stores expansion supports the significant share of the off-trade segment in the market. Companies are focused on marke?ng campaigns and product promo?on through wine stores to increasing consumer awareness about hard seltzers. Regional Outlook In terms of regions, the global hard seltzers market is fragmented into North America, Europe, Asia Pacific, and LAMEA. North America accounted for a significant market share in 2019 due to high product awareness among consumers. Moreover, new product launches played a vital role in the growth of hard seltzer market across North America. For instance, in May 2020, Sudwerk Brewing Co., launched a product called Life Is Hard Seltzer. The market in Asia Pacific is projected to expand at a significant CAGR of 20.4% during the forecast period. The reduc?on in taxes and relaxa?on in regula?ons for alcoholic beverages in Asia Pacific is expected to fuel the growth of hard seltzer market in the Asia Pacific region. Furthermore, increasing number of small players offering hard seltzers in the regions supports the growth hard seltzers market in Asia Pacific during the forecast period. QUICK LINKS POPULAR CATEGORIES CONTACTS KEEP IN TOUCH About Us Aerospace & Defense 1st Floor, Kalpavruksha Office No 1, Your email GK Lane Number 3, Ingawale Nagar, Faq Consumer Goods Pimple Nilakh, Pune, Maharashtra Press Release Energy & Power CONNECT WITH US 411027 My account Healthcare Blog ICT, Semiconductor & Electronics +1 909 545 6473 Contact Us Materials & Chemicals WE ACCEPT sales@growthmarketreports.com How to order Refund and Cancellation Become A Reseller Terms and conditions | Privacy | Growth Market Reports is Product of YOAAP Media Services LLP.
Compe??ve Landscape Key players in the market include Anheuser-Busch Companies, LLC. Barefoot Cellars, Ficks & Co, HARD SELTZER BEVERAGE COMPANY, LLC, and Mark Anthony Brands Interna?onal among others. These companies are considered as key manufacturers of hard seltzer based on their revenue, research & development (R&D) ac?vi?es, regional presence, and supply chain management system. The players are adop?ng key strategies such as merger, acquisi?on, and geographical expansion in order to strengthen their market posi?on. For instance, in May 2020, HIGH NOON SPIRITS COMPANY announced the launch of two flavors of hard seltzers. These flavors (lime and peach) complemented the company’s product por?olio of hard seltzers. In February 2019, Anheuser-Busch Companies, LLC completed the acquisi?on of Cutwater Spirits. Cutwater Spirits has a product por?olio that includes 14 spirits-based ready-to-drink (RTD) canned cocktails, seven mixers, and 16 spirits spanning vodka, whiskey, rum, and gin. In 2018 and 2019, HARD SELTZER BEVERAGE COMPANY, LLC introduced styles and flavors, which includes Truly Berry Variety Pack and Truly Tropical Variety Pack. The Truly brand family grew significantly during these two years and led to the supply pressures on sleek cans. In March 2018, Ficks & Co introduced a range of ready-to-drink products, namely hard seltzers. This product line is a simple mix of sparkling water, fruit-flavored alcohol, and real fruit juice. Key Benefits for Industry Par?cipants & Stakeholders In-depth Analysis of the Global Hard Seltzer Market Historical, Current and Projected Market Size in terms of Value and Volume (‘000 Units) Poten?al & Niche Segments and Regions Exhibi?ng Promising Growth Covered Industry Drivers, Restraints and Opportuni?es Covered in the Study Recent Industry Trends and Developments Compe??ve Landscape & Strategies of Key Players Neutral Perspec?ve on Global Hard Seltzer Market Performance FAQ Section Some frequently asked quetions about this report! 1. Can I ask for different company profiles? Additional company profiles can be provided on request. 2. Does this report also cover product specific details? 3. How big will be the hard seltzer market in 2027? QUICK LINKS 4. What additional data analysis is available in the report? POPULAR CATEGORIES CONTACTS KEEP IN TOUCH About Us 5. What are the factors driving the growth of Hard Seltzer market? Aerospace & Defense 1st Floor, Kalpavruksha Office No 1, Your email GK Lane Number 3, Ingawale Nagar, Faq Consumer Goods Pimple Nilakh, Pune, Maharashtra Press Release 6. What is the criteria used for selecting company profile? Energy & Power CONNECT WITH US 411027 My account 7. What is the impact of COVID-19 on the overall market during year 2019 -2020? Healthcare Blog ICT, Semiconductor & Electronics +1 909 545 6473 Contact Us 8. Which is the base year calculated in the global hard seltzer market report and what is analysis period? Materials & Chemicals WE ACCEPT sales@growthmarketreports.com How to order 9. Who are the key end-users driving the market growth? Refund and Cancellation Become A Reseller 10. Who are the major players operating in the market? Terms and conditions | Privacy | Growth Market Reports is Product of YOAAP Media Services LLP.
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