Four Things To Do After You Secure Media Placements

1. FourThings ToDoAfterYouSecure MediaPlacements • Beingmentionedin anarticle,includedin around-upofrecommendations,orfeaturedona leadingnews websiteareallgreatwaysto getyourselfnoticedbyanewaudience.Theyarealso examplesofpresscoverage–whereamediaoutletfeaturesyourstoryorbrandbecausethey thinkitwillbeofinteresttotheiraudience.Buttherearemanypeopleandbrands outthere strivingtogetpresscoverageandmediaexposure. • WiththerightdigitalPRefforts,it’s certainlypossibletogetpress coverage.Butyoustillhave worktodotomaximizetheimpactofpositivepresscoverageandgainmorevaluefrom it.The surgein websitetrafficandaswirlofmediaattentionachievedfrompresscoveragepersistsfor onlyafewmonths.Andasyoumightexpect,atrendingarticleis worthitsweightin gold.Thus, itisessentialtoamplifyyourmediacoverageacrossdifferentchannels togainmaximum exposure. • Thisway,youcanstayontopofthenews cycleand reachamorediverseaudienceoveralonger period.Butremember,timeisoftheessencewhenitcomestomaximizingpresscoverage.So, usethesepowerfultechniques toextendthelifeofyourpresscoverage.If youareunsure ofhow toproceed,anexperiencedmediaplacementagencylikeDigitalNodcanguideyouin theright direction. • Promoteyourmediacoverageonsocialmedia • The first thing you should do after earning press coverage is share it across your social media accounts on platforms like Twitter, Instagram, LinkedIn, and Facebook. To drive traffic to the article: • Reachouttoyourclients,customers,followers,andinfluencersinyourindustryandencouragethem to engage with and comment on the article. This will help increase the social buzz around the press coverage. • Cite the media placement service provider and publication you got coverage from. Tag them on Twitter and pin that tweet to the top of your feed. Giving credit to agencies and media outlets on socialmediaisthe easiestthingtodo.Inturn, theymayreciprocatebyresharingyourpost. • Alongwith posting imagesofyourpresscoverage,also postlinkstothestory.Thiswillprovide evengreaterexposure. • Ifaspokesperson isquotedinthepresscoverage,letthem knowbymentioningthem onsocial media.Thiswill grabtheirattentionandgivethemachancetoresharethepresscoverage. • Spreadthewordviayournewsletters • Emailnewslettershaveproventobegreattoolsforcommunicatingyourbrand’ssuccess.Ifyou havealistofpeopleyouregularly sendnewslettersto,sharethepresscoveragesinyournext email.Onceyouissueyouremail,inform yourmediaplacementagency.Theycantrackthe

2. performanceofthesecoveragesandtheirimpactonyouroverallonlinepresence.Ifyouwantto take astep furthertostandout,linkyourcoverageinyouremailsignature.Thisisanexcellent wayto enhanceyourcredibilityamongthestakeholders. Showcaseyourpresscoveragesonyourwebsiteandsocial mediahandles Ifyouhaveanewsorblogsectionon yourwebsite,youcanpromoteyourmediaplacementson it.Youcanalsosharethelinkon yoursocialmediahandlessuchas FacebookandInstagram. Sharingalivelinktoanarticleaboutyou on yourIGhandleis veryeffective.Whenyouaddthe coverageonyourwebsiteorsocialmedia,makesureyouprovidealinktotheoriginalarticle. Thisis thesure-firewaytoensureyouaren’tcaughtbyanycopyrightinfringementslaidoutby themediaoutlet.Havingapagereservedforshowcasingyourpresscoverageindicatesyouare regularlyinthenewsandhelpstoimproveyourwebsite’srankingonGoogleandothersearch engines. Leverageyourpresstogetverifiedonsocialmedia Your social mediaaccountsmustbeactive,notable,andauthentictoreceivetheverification badge.Simply havingthousandsoffollowersisn’tenough.Havingyourarticles publishedon internationalnewssiteslikeUSAToday,Forbes,Maxim,andOceanDriveincreasesand showcasesyournotability.Thisisone oftheparameterssocialmediaplatformslikeInstagram andFacebookconsiderwhileaccepting orrejectingyourverificationrequest.So,whenyouhave presscoveragesfromreputednewssitesthattalkaboutyou,yourbrand,andyourstory,use themtoyouradvantageforverification.Aprofessionalsocialmediaverificationagencycan easetheprocessbyofferingboth,mediaplacementservicesandInstagramandFacebook verificationservices. Successbreedssuccess,andpresscoverageisjustthesame.Itisuptoyou toconvertthat coverageintoan ongoingconversation andan opportunitytoearnmoremediaplacementsinthe nearfuture. Nowthatyouknowhowimportantpresscoverageis,andhowtoleverageittoyouradvantage, considerconnectingwithareliabledigitalPR agency likeDigitalNod.Getin touch withDigital Nodtoday,andwewillhelpyouunlockthetrue potentialofmediaplacements.