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As NFTs (non-fungible tokens) gain in popularity, more and more businesses are jumping on the trend to make the most out of the opportunity.
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3 Common Mistakes New NFT Projects Are Making in 3 Common Mistakes New NFT Projects Are Making in Their Marketing Strategy Their Marketing Strategy Here are three common mistakes that many brands tend to make with a new NFT project that you would do well to avoid. As NFTs (non-fungible tokens) gain in popularity, more and more businesses are jumping on the trend to make the most out of the opportunity. Brands and corporations are increasingly looking to release crypto or NFT-based projects, and while some are seeing success, others are fizzling out before picking up. So, what can you do to make sure that your new NFT project isn’t a part of the latter? Here are three common mistakes that many brands tend to make with a new NFT project that you would do well to avoid: Not Defining a Clear USP Not Defining a Clear USP A unique selling point (USP) is the factor that sets your NFT project apart from the rest. You need to have a clearly defined USP that strongly differentiates your product from others in the market. This is a fundamental concept in marketing and needs to be integrated into any successful marketing campaign. To make your project stand outtruly, you first need to understand what is unique about your offering and how much value it adds to your customers’ lives. In other words, what makes it special? Once you have identified this, ensure that this USP comes through in your NFT marketing strategy and all your pitches. Not Getting Your NFT Project Enough Publicity Not Getting Your NFT Project Enough Publicity Your NFT marketing and PR strategy can make or break your project. It is crucial to ensure that your project gets maximum reach and publicity in order to be successful. You can do this with the help of a good crypto currency marketing agency. To choose the best agency for media placements, opt for onethat can guarantee publication in reputed fintech media outlets like Bitcoinist, NewsBTC,Tech Times, etc. Such an agency will have the necessary skills, experience, and connections to deliver on its targets. Usually, they will also offer a host of otherNFT marketing services that will amplify your PR efforts and up-level
your NFT marketing strategy.So, make sure that you take advantage of these services to receive optimal traction on your NFT project and beat the competition. Not Having Social Media Verification Not Having Social Media Verification The iconic blue tick next to your social media profile indicates that you are verified on that particular platform. Social media verification is a way to signal authenticity, reliability, and credibility, and it would be remiss not to integrate it into your NFT marketing strategy. Although social media account verification can be a complicated and lengthy process, many PR agencies are offering it as a guaranteed service. A key benefit of outsourcing this step from an expert is that they can guarantee verification in a shorter span of time, whereas trying to do it yourself may take unnecessarily much longer,that also without the guarantee of a positive outcome. Avoiding these three critical mistakes can go a long way in helping you to overcome key challenges in your NFT marketing strategy. So, consult a professional NFT marketing agency to streamline your marketing campaignand take your NFT to the moon!