Landing Page Design Tips - Jeremy McGilvrey

1. Jeremy McGilvrey's Tips and Tricks For Creating A Best Landing Page Design

2. Landing Page Landing pages can serve many different purposes, and the type of business you have and your goal for your landing page will determine what the best landing page design is right for your business

3. The goal of a landing page The goal of a landing page will vary depending on what you are trying to accomplish: Unlike a traditional website, a landing page is a one-page destination with one focused call to action. A landing page should be very focused with one clear message, supported by a headline that will engage visitors.

4. The goal of a landing page If you are trying to build an opt-in email list, the goal will be to get visitors to sign up and provide their email If your goal is to sell a product, you may develop a creative landing page design that drives people to purchase If your goal is to get people to register for an event, you may find the perfect landing page looks different than those designed for product sales or email capture

5. Landing pages are a critical part of developing a sales pipeline, so it is crucial to understand how to use them and ensure they are well planned, designed, and executed. It’s also important to continually evaluate how well your landing pages are performing

6. 8 Tips and Tricks for the Best Landing Page Design When coming up with the best landing page design for your business, there are a few key concepts that you should keep in mind. 1 Include a prominent call to action. This should be your landing page’s focus, so don’t be afraid to be clear about what you want your visitors to do and use eye- catching colors and pictures 2 Keep your call to action message short, between two and four words

7. 8 Tips and Tricks for the Best Landing Page Design Use action-oriented verbs, like “Join,”“Get,”“Request,” and “Subscribe.” Incorporate a subtle hint of persuasion and urgency 3 4 5 Use language that is consistent with your brand messaging and identity 6 Use engaging pictures, graphics, and videos

8. 8 Tips and Tricks for the Best Landing Page Design Be clear and direct, so visitors know exactly what to expect when they click on your call to action button 7 Minimize scrolling. Your most important information should be on the part of the page visible on the screen before a visitor has to scroll down. It’s essential that you optimize this for both desktop and mobile visitors. If visitors do have to scroll, consider repeating the call to action button, so it is always visible 8

9. Pro Tip for making it to the end Use free software such as Tinypng.com to compress your images before you place them on your landing pages. Images that load fast do wonders for conversions For Any Question Call Jeremy McGilvrey 800-746-1522 or www.JeremyMcGilvrey.com