1 / 2

How to Build Your B2B Travel Business with Referrals

Do you want to build your travel business cost-effectively and reliably? Word-of-mouth advertising is one of your most effective ways to grow your client base.

13050
Download Presentation

How to Build Your B2B Travel Business with Referrals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to Build Your B2B Travel Business with Referrals Do you want to build your travel business cost-effectively and reliably? Word-of-mouth advertising is one of your most effective ways to grow your client base. So how do you create a quality referral network? Here are a few suggestions to get you started. BE AMAZING If they don't appreciate you as a travel consultant, they won't be able to recommend you to their family and friends. You can build loyalty by providing excellent communication, personalized advice, expert insight, and support for any bumps along the way. TIP: The best time to ask for a referral is right after you receive positive feedback from a client. ASK THE RIGHT QUESTIONS Don't be afraid of letting people know that you are open to referrals. Asking questions is a great way to get help. Are you aware of any other families who are planning to travel this spring break? Are there any other couples who are planning their destination wedding or honeymoon? Are you interested in inviting another couple along on your trip? TIP: It’s better to have your contact information passed along to these referrals instead of asking to receive a third party’s personal information.

  2. SPRINKLE REMINDERS EVERYWHERE It doesn't need to be challenging to ask for referrals. You can remind people that referrals are essential to your business by including reminders in your email signature or at the bottom of your newsletter. When you send travel documents and other correspondence, be sure to have a few additional business cards. TIP: Occasionally, use your social media posts to remind your followers to share your info. Even a "tag a friend who needs a vacation" post can lead to referrals. SAY “THANK YOU” Send a thank-you note to whoever sent you a referral. Handwritten notes are a simple but powerful gesture. After a referral, some travel advisors may send a token of appreciation, such as a gift certificate. You can create more complex reward programs by clearly defining the terms and conditions. TIP: Remember that monetary or dollars-off rewards are subject tothe rebating and discounting policies of travel suppliers and your host agency. CREATE B2B CONNECTIONS Business-to-business connections can help you reach new clients beyond your current client base. Although some networking groups offer a structured way to share referrals, you can also do it informally. Keep in mind to reciprocate and to look for opportunities to refer great clients to other business owners. TIP: A great icebreaker at networking events is, “How would you describe your ideal client? I’d love to look for opportunities to point potential clients in your direction.”

More Related