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brand awareness

brand awareness through social media

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brand awareness

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  1. BRAND AWARENESS THROUGH SOCIAL MEDIA

  2. What is brand Awareness • Brand awareness importance • Brand Awareness – steps • Steps To build Brand awareness Online CONTENT

  3. Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition. What is Brand Awareness?

  4. Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business. There are several reasons why it is important to build and increase brand awareness. • To start, brand awareness helps keep your brand top-of-mind with your audience. If people know your brand, they can become familiar and comfortable with it. Then, when faced with a decision to buy from you or your competitor, they are more likely to buy from you. • Brand awareness also helps you to achieve a range of business objectives and goals. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads. Brand Awareness Importance

  5. CHANNELS • You tube Ads • twitter Ads • Face book ads • Social posts • Retargeting • Email • Pinterest • Search ads • linkedin STEPS TO BUILD BRAND AWARENESS ONLINE

  6. Print media is not the force it once was, but there are still consumers who read newspapers and magazines. Advertisements placed strategically, such as in targeted locations in the appropriate section of a newspaper or in specialized publications, can attract the viewer’s attention and create brand awareness. • For example, a new company that will be trading on the forex (FX) may advertise in a magazine that focuses on global trade and currencies in order to create brand awareness among investors. • Advertising in physical locations such as inside stores is also used to create brand awareness. Impulse purchase products are well-suited for in-store distribution and advertising. A company marketing a new candy bar may distribute the product at a point-of-sale (POS)location to create brand awareness. • Event sponsorship is another effective way to create brand awareness. Charitable events, sporting events, and fundraisers allow for prominent visibility of a company's name and logo. OTHER WAYS TO CREATE BRAND AWARENESS

  7. THANK YOU

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