The Best of 5 Recommended Disinfectant Companies

1. 5 2020 THE BEST OF VOL. 11 ISSUE 05 RECOMMENDED DISINFECTANT COMPANIES Garima Nagpal Anil Nagpal Partner CHOOSING WISELY CHEMICAL DISINFECTANTS VERSUS ECO-FRIENDLY DISINFECTANTS O. P Nagpal alliance World

4. INDIAN CLEANING INDUSTRY: SWEEPING THE COUNTRY’S BUSINESS PARADIGM RIGHT FROM ITS FEET W of enterprises were influenced to go digital despite their traditional business models not being limited to, but apt as an old school brick and mortar setup. As a need of the hour, business models changed over-night due to the sudden demand of market conditions. Adapting to the prevalent times was the only option for businesses to consider. ith the onset of Covid-19, businesses across various verticals have experienced disruption in their operations, nature, and distribution channels. A lot This evidently resulted in changing production and supply behaviour for a lot of companies. Industry verticals like digital marketing, logistics, and CRM, etc., observed a new daylight entering in their lives shining as a ray of hope and bringing in positivity. If this ongoing pandemic has affected some of the industries, not in a good manner, there are few of the verticals

5. From the From the EDITOR that are enjoying the perks of being back in demand or experiencing a rapid uncharted growth. now as the demand for excellent and quality service providers is dawning in the national and global business paradigms. Having a huge scope of creating jobs for the skilled and unskilled labour of India is just a start for the cleaning space. One such industry among many others is the Indian cleaning space. Businesses serving under this vertical has seen major changes happening while the demand for its offerings increased many folds. Sanitization products and equipment, industrial chemical cleaners, and related service providers are experiencing a hike in their workload as well as payroll. A heavy chunk of investments and expenditures of many big players in the business have shifted towards cleaning and sanitization service providers. Those working on a small scale were now forced to increase their size of business over-night to meet the market demand. As a rapidly growing industry vertical, the potential India has for leveraging various resources for catering to the ever-increasing demand of organizations regardless their size, the service providers have a chance to make their name known internationally as well. India can become a hub for enabling quality cleaning and sanitization services at affordable prices and get recognition beyond the national borders. To spread this message across, the latest edition of Insights Success has brought its readers, stories of a few companies that are willing to do the work in these difficult times all the while spearheading the Indian cleaning industry with a zeal. ‘The Best of 5 Recommended Disinfectant Companies,’ brings you cleaning chronicles from the best in the industry. The change in the dynamics of commercial cleaning has truly experienced a disruption on a large scale. Organizations that had in-house cleaning resources and staff, diverted towards outsourcing those services as it proved to be cost-effective and many times efficient in different ways. Cleaning businesses that cater to niche segments are also on a rising curve especially the ones having a different operating style or a loyal customer base. Customized or tailored cleaning services are getting recognized on a daily basis as not only large- scale businesses are opting for sanitization services, but small-scale business groups are also considering a complete service and solution provider for all their cleaning needs. Glance over the articles curated by industry professionals and our in-house writers to make your reading experience more insightful. Stay Safe, Stay Healthy, and Read Away! India has a lot of unemployed audience and the growing nexus of this industry can leverage that to increase employment opportunities in the cleaning sector. The industry offers a range of choices and opportunities Sneha Sinha sneha@insightssuccess.com

6. CONTENTS 08 ARTICLE 26 Alliance World Driven by the Culture of Performance Choosing Wisely Chemical Disinfectants versus Eco-friendly Disinfectants COVER STORY

7. CXO 20 34 28 CXO STANDPOINT Hygiene and Sanitisation: Beyond Covid-19 One World Boosting employee engagement and business growth with inclusive diversity Tech-driven Customer Engagement Technology and Customer- Centric Services: Key to Business Success in a Post-COVID World Megamorph Marketing Striving to Make the World a Safer, Cleaner & Better Place 16 32 Vanesa Group Striving for Perfection in Personal Care Products 22 Nikleen® Making Cleanliness Accessible & Affordable for All

8. Editor-in-Chief Sumita Sarkar sales@insightssuccess.com NOVEMBER, 2020 Managing EditorSneha Sinha Assisting Editors Abhishaj, Darshan Corporate Offices: Art & Design Head Asha Bange Art & Picture Editor Deepanjali Jena Co-designer Priyanka Rajage Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Tejaswini Whaval Business Development Executive Neha Bhadane Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Technical Head Amar Sawant Technical Specialist Pratiksha Patil Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2020 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

9. RECOMMENDED 5 THE BEST OF DISINFECTANT COMPANIES Management Company Name Brief Alliance World allianceworldindia.com Anil Nagpal Founder Alliance World believes in developing and facilitating ethical and legal products to the customers. Herbal Strategi envisions to encourage healthy lifestyle by facilitating herbal care products that accomodates the need of eco-friendly products and people’s concern for environmental safety. Herbal Strategi herbalstrategi.com John Thomas Founder Megamorph Marketing Pvt. Ltd. megamorph.in Megamorph Marketing envisions a safer, cleaner, and a better world via its services for effective cleaning of kitchens, washrooms, surfaces, flooring, furniture, and laundry. Ashwin Suresh Managing Director Nikleen is striving to match the international quality standards while delivering products at reasonable prices and it is aiming to have a global prescence in the coming five years. Nikleen nikleen.com Neeraj Dhawan Founder Vanesa Care is a leading name in the personal care and home care business and widely known for establishing big brands like Denver, Envy, and pourHOME. Vanesa Care Pvt. Ltd. vanesa.in Saurabh Gupta Director

10. Garima Nagpal Anil Nagpal Partner O. P Nagpal

11. Cover Story alliance World Driven by the Culture of Performance We are enabling smart technological updates which is going to be a big boon to the healthcare sector in India and help the future generations in receiving word-class facilities

12. RECOMMENDED 5 THE BEST OF DISINFECTANT COMPANIES T market, but one can see this phenomenon throughout the world. If we consider the personal and healthcare market, there was a panic situation initially with regards to availability of hygiene products such as hand sanitizers and disinfectants. Due to this situation, there was shortage for a brief period. Development of cheap, fake and harmful products entering the Indian market has resulted in supply of substandard products leading to various skin diseases due to the limited regulatory forces in effect. he impact of COVID-19 has been devastating for not only the Indian commercial (RamdittaMal Ganga Ram) group, a multi-functional establishment in Gojra situated near Lyallpurin the year 1929 (undivided India). “We are RMGR’s torchbearers today, with a vision committed to advanced hygiene solutions through research and development via socially and environmentally acceptable means in the interest of users and stakeholders as well as society at large,” says the team of Alliance Formulations. Alliance Formulations has been manufacturing products for leading multinationals such as, ITC, Johnson & Johnson, Lonza, Schulke, and Sanosil to name a few. The company has its own brand - Algard since 2004, that is extensive and caters to various industries, from hand sanitizers, surface disinfectants to aerial disinfectants. It also covers animal care products. Many of its disinfectants and hand sanitizers are CDSCO and DCGI approved as well as registered formulations with US. E.P.A, these being the highest Indian regulatory bodies for certification of healthcare products. The brand Algard is well received in the healthcare and As a matter of fact, a hand sanitizer is expected to sanitize your hands while also protecting your skin. There are specific ingredients that formulate a good, non-toxic and safe hand sanitizer which is safe for skin and the environment as well. However, during this pandemic, certain manufacturers used banned / toxic chemicals only for the sake of flooding the market with harmful products and making selfish and fraudulent monetary gains. “We at Alliance Formulations condemn such unethical tendencies and strongly believe in our principles of providing products that are certified and developed through legal, and socially/ medically / environmentally acceptable means,” shares the team of Alliance World. We are also looking to bring Advanced Medical Devices in ENT segment from the US for the Indian community A World of Possibilities Alliance Formulations is a subsidiary which is a part of Alliance World Group. It was established as RMGR

13. Struggles of the World availability and people do not face shortage at any given point. Additionally, the company donated 21,000 bottles of hand sanitizers to the government for various hospitals and medical staff working selflessly during these tough times. pharmaceutical sectors since 2004 and in November 2019, the products were developed and made available to general public to promote better hygiene. Recently their product 'W10 - Water Disinfectant' has been approved by FSSAI for use in packaged drinking water. Taking the pandemic head on was nothing less than ‘Taking the bull by its horns’. But the team at Alliance Formulations managed the escalated requirements by making its disinfectants and hand sanitizers easily and widely available. “Our production team worked selflessly day & night in spite of the pandemic wreaking havoc worldwide,” says Mr. Anil Nagpal, a Partner in Alliance World. The company’s sales teams work closely with users and buyers to ensure that there are no gaps in Not just in 2020, but if considered, all these diseases like COVID-19, EBOLA, HIV, Influenza, Mildwest, etc., have entered our eco-system through animals. Alliance Formulations developed product lines to tackle such viruses at grassroot level by formulating Symbolic of Alliance World’s priorities with respect to its products and manufacturing practices, the company’s team has coined the acronym: ‘SHE’ which stands for ‘Safety, Health and Environment.’

14. ‘animal care disinfectant products’ that are being used in various breeding farms and dairies and preventing the viruses from coming in contact with humans at the very first stage.The company has managed to do all of this with the advent of various technological advancements. ...but if you want to grow, work along,” has taken Alliance Formulations to new heights. Under his leadership, the company stands as a leading powerhouse for research, development and manufacturing of hygiene products. Our e?orts are also to keep everyone away from water borne diseases by providing clean drinking water, clean vegetables, by use of innovative technology transfer from Sanosil AG, Switzerland Currently, as part of its growth strategy for marketing and modern practices, Alliance Formulations has brought in Ms. Garima Nagpal to join her father, Mr. Anil as their lead marketing executive. Ms. Garima has been instrumental in creating robust marketing strategies for group performance and also giving it a new approach and outlook in terms of branding and technology. During this pandemic she has led the company from the frontlines and has provided a fresh impetus. Incorporating new technologies in any industry is vital. With new situations arising every now and then, a business should adapt and evolve continually. Today, technology is not just limited to creating a new product, but it plays an equally important role for a business to introduce it in the market and make sure it has maximum outreach. At Alliance Formulations, working closely with world leaders like Sanosil and Dr. Schumacher, the company’s endeavor is to adopt new technologies and implement them for all its products for the safety and convenience of users. “To achieve maximum outreach, we have adopted new technologies to strengthen our supply chain and delivery,” shares Mr. Anil. Advising young entrepreneurs, she says, “Focus on the way these products are manufactured, by committing themselves to high ethical benchmarks in developing safe and ethical products, which in my view is the core principle to be followed in any industry, and even more so in pharmaceuticals.” Complimenting the above quote Mr. Anil concludes,“To bring about a paradigm shift in the way these products are sold by adopting new technologies, working closely with users in order to make usage convenient and effective and also use I.T., to strengthen supply chain management which is important in a large country like ours, so that the products reach maximum people at optimal costs.” The‘World’Leaders Taking over from his father Mr. O. P Nagpal in 1980, Founder and CEO of Alliance Formulations, Mr. Anil Nagpal is a champion in logistics and manufacturing. He steered the company towards new technologies, development and growth. To begin with, taking good care of the workers and staff was the top priority for Mr. Anil who believes in the power of 'Team Work'. His belief in the dictum - "If you want to achieve, work hard

17. Subscribe Today Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in www.insightssuccess.in Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD. CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in

18. RECOMMENDED 5 THE BEST OF DISINFECTANT COMPANIES Megamorph Marketing Striving to Make the World a Safer, Cleaner & Better Place W Marketing Pvt. Ltd. was set up in 2008. Since its inception, the company has grown to become one of India’s largest manufacturers and marketers of cleaning solutions and disinfectants across India. It specialises in enabling brands to quickly enter into one of the fastest-growing consumer markets at a rapid pace. Its cleaning solutions are benchmarked against the global standards and ensure its clients have access to cutting edge technology and USPs. ith a vision to make the world a safer, cleaner & better place Megamorph • Washrooms: Bathroom cleaner, Liquid hand wash, Toilet bowl cleaner, Tile scale remover • Flooring: Neutral floor cleaner fresh, Multipurpose cleaner, Heavy-duty degreaser, Carpet shampoo • Kitchen: Utensil cleaner, Oven and grill cleaner, Kitchen de-scaler, Kitchen-multi, automatic dish wash liquid, Automatic dish wash rinse • Aroma: Air freshener, Aroma vaporizer, Aroma oil • Surface: Glass cleaner, Furniture polish, Stainless steel polish • Automotive care, Swimming pool chemicals and Specialty chemicals process control auditor and ensures compliance with all quality protocols and documentation. Suresh brings in over 35 years of sales, marketing and operational experience. He has the multi-faceted experience and has made significant contributions by heading Sales and Marketing, Customer Service, HR, Logistics, Manufacturing and many other functions at Eureka Forbes. Addressing the Pandemic Scenario The pandemic has disrupted both large organization and the start-up/MSME ecosystem in India. The impact will certainly be long-lasting and may have grave recursions unless the macroeconomic policies are forged in a way to stimulate the consumer purchase cycle. Though there has been a major drop in FMCG, since most companies are focusing on the essential items, it would take time before the market resurrects the demand for “non-essential” items as well. An Elite Management Megamorph is also India’s first certified Green Company by GC mark Germany, Winner of India 5000 MSME of the Year & ISO 9001:2015 certified. It manufactures a range of products for both domestic and industrial use in segments of floor care, surface care, restroom care, personal care, laundry and kitchen maintenance. All its products are manufactured across India under the most stringent quality guidelines and in complete compliance with environmental standards. Megamorph was founded by Ashwin Suresh. Currently, he heads the company as its Managing Director. Ashwin has had multi-domain experience spanning various industries and profiles. He has spent a significant amount of time in Manufacturing and Corporate Relations at various organisations including retail, education and consulting. The elite management team of Megamorph is also led by its Chief Executive Officer, Niyati Purohit and its Director, A V Suresh. Since Megamorph has been covered under the essential commodities list, it has been trying to work with minimum disruption to ensure uninterrupted supply to its customers and partners. The company has seen the demand sore for certain products which are needed to keep the frontline worker safe and secure and it has ensured that supplies are received by them on time. The challenges faced by the healthcare sector are multi-fold. Megamorph is Wide Range of Offerings The product range of Megamorph provides for effective cleaning of Kitchens, Washrooms, Surfaces, Flooring, Furniture and Laundry needs. Its range includes but is not limited to the below: • Disinfectants: Disinfectant liquid (hand sanitizer), Disinfectant surface cleaner Niyati has a keen sense of the market, blended with an energetic and proactive approach which helps her drive Megamorph’s marketing and operational strategy. She is a trained perfumer and heads the fragrance development lab. She is also a certified 16 | NOVEMBER 2020 www.insightssuccess.in

19. Niyati Purohit CEO Ashwin Suresh Managing Director “ contributing by ensuring as clean and safe work environment as possible. has replaced many of its older machines with new materials which are corrosion resistant and also have a very long life. These machines are also integrated with its central production interface to ease monitoring of output and quality. Leveraging Technologies to Ensure Quality Committed to Consistency and Quality we have stringent measure in place to ensure perfection “ According to Megamorph Marketing, new technologies help in increased productivity and efficiency, reduce business cost and may also contribute to reducing dependency on the labour force. All of these are two-sided coins and the benefits need to outway the costs. India being as strong as it is on the labour front, the ROI on new technology needs to be carefully evaluated to ensure benefit. As a business, the company believes its priority is to get costs as low as possible and technology, automation and machinery effectively help it in ensuring the consistent and impeccable quality of products. Aims to be Established as the Largest Manufacturer Megamorph plans to establish itself as one of the largest manufacturers of cleaning solutions, disinfectant and hygiene products in the Asian Subcontinent. The opportunities for these products are endless and the company is looking at effectively capitalizing these opportunities to business units. At the same time, its initiatives towards sustainable products and packaging and green sourcing would be a key priority going ahead. With the advent of IoT and new age materials and components, Megamorph NOVEMBER 2020 | 17 www.insightssuccess.in

22. Hygiene and Sanitization Beyond Covid-19 I the worse. However, it has provided tremendous tailwinds to the disinfectants business, which has seen a global boost in sales with a wider customer base that understands the critical importance of good hygiene and sanitation, both for home and workplace. Moreover, this broader customer base is here to stay as individuals care more about personal hygiene and companies get more serious about incorporating effective sanitation measures as a long term practice and as part of their regular SOPs. t is an understatement to say that 2020 has been a life- changing year for most industries. Covid-19 has transformed most businesses irreversibly, mostly for commute, effectively exposing each individual to 10,000 potential carriers of infection. However, if each individual goes through a disinfection process before entry, during which his clothes, shoes and hands (mediums) are disinfected, then the contamination gathered during transit is eliminated at the doorstep of the office, which means that each individual is now exposed to just the 100 potential carriers that are in the workspace, and not the contamination of all the potential carriers in transit. This process thereby reduces risk of infection by 100x. This example clearly demonstrates the critical importance of an effective disinfection strategy as people re-enter workspaces and public spaces in UnLockdown. Hygiene as Part of the Daily Routine is Here to Stay One of the many positive long-term behavioural changes generated by this pandemic is an increased focus and attention to hygiene – of oneself as well as one’s environment. While hand-washing was always touted as an essential part of one’s routine, now hand disinfection with sanitizer as well as disinfection of surfaces (floors, work desks, high touch point areas) is of paramount importance and a part of daily protocols. People will also take greater care to wear masks when sick, for fear of infecting others. Product Quality Checks are Critical One of the unfortunate side-effects of the massive boom in the disinfectants industry, especially in India, is the rise of spurious manufacturers who have opportunistically into manufacturing sanitizers and other disinfectants without proper licenses. In fact, in a recent raid reported by mainstream media, nearly 50% of 122 hand sanitizers tested were found to not match label specifications and 5 were found to contain toxic methanol. With adulterated sanitizers flooding the market and driving down prices of this product, which has now become a commodity, genuine manufacturers cannot compete at these low prices with good-quality products that cost more to manufacture. Ultimately, it is consumers who suffer when faced with poor quality products that are injurious to health. As more people take to this business for short-term gain, it is essential for customers to carefully check that the manufacturers have genuine licenses in order to trust the quality of the products they are purchasing. The Importance of an Effective Disinfection Strategy for UnLockdown UnLockdown has brought with it many challenges, and one of the most arduous, besides the problem of widespread testing, has been that of protecting the population from Covid-19 transmission as people get back on the roads, buses, trains and into office buildings. Let’s say that every individual is exposed to contamination from approximately 100 potential carriers of infection during a commute. The medium of contamination can be shoes, clothes and hands. So if this contamination collected on mediums during transit is not eliminated at the doorstep of an office, each person entering will be exposed to not only the contamination of the 100 potential carriers in that workspace, but also to the additional 100 potential carriers that each of their colleagues were exposed to during the Infection Control as a Specialized Function in Workspaces of the Future 20 | NOVEMBER 2020 www.insightssuccess.in

23. CXO STANDPOINT ABOUT THE AUTHOR Devendra Mohnot is a metallurgical engineer with an MBA by education and has nearly 50 years of experience in several industries - pharmaceuticals, diamond manufacturing, tea manufacturing, and spring manufacturing. He is the Founder and Managing Director of Antrix Hygiene Limited, which has 25 years of expertise in the infection control industry with 1,000+ hospital and pharmaceutical customers. Antrix Hygiene exclusively launched and built Henkel Ecolab's healthcare business in India and its customers include Asian Heart, Kokilaben Dhirubhai Ambani, Bhatia Hospital, Jaslok, MIOT, JIPMER Puducherry, Lakeshore, Sree Chitra Medical Institute, SGPGI Lucknow, Novartis, Zydus Cadilla, Sanofi, Emcure, Wockhardt, Intas, Sandoz, Chiron, and IPCA, among others. Covid-19 is here to stay, at least for the short-term, and in order to stay protected while resuming some semblance of normal life, all workspaces will need to rely on the services of infection control specialists. It will be the role of these specialists to evaluate infection risks, propose specialized solutions and products that are both effective and safe for human health, and educate end users about proper usage of these products for optimum results. About Antrix Antrix Hygiene Limited, with its 25 years of global expertise in medical disinfection serving over 1,000 hospital and pharmaceutical customers, has already been assuming the role of infection control specialist for healthcare clients for many years. Since the advent of Covid-19, it has expanded its services to also support institutional customers in finding the right solution for their disinfection needs. In the near future, it is only with the help of infection control specialists that public and private institutions will be able to manage the risk of an outbreak that could shut down their operations for an indefinite period of time. It is every individual’s greatest hope that a Covid-19 vaccine will soon be released that will make the world go back to what it was before this fateful year. However, such a reversal will not be easy, even with a vaccine. We believe there will be some permanent and lasting changes to human behaviour, workplace design, and most importantly, to personal awareness of sanitation and disinfection. It has taken a pandemic for us to realize the importance of good hygiene but let’s hope at least this lesson will outlive the pandemic! NOVEMBER 2020 | 21 www.insightssuccess.in

24. Nikleen® Making Cleanliness Accessible & Affordable for All T It refers to the state of being neat and tidy. Cleanliness is a symbol of sophistication and providing quality cleaning chemicals in today’s economy is challenging and brings financial and operational pressure, believes Surya Chemical Works(SCW). The company endeavors to understand what it takes to run successful cleaning products manufacturing company and deliver it all savings, quality, sustainable practices and continuous improvement. Shampoo, Liquid Dish wash, Multi-Purpose Cleaner, Liquid Handwash, Liquid Soap, Liquid Air Freshener, Air Freshener Blocks, Furniture polish, and Bathroom cleaner Concentrate. he definition of the term “cleanliness” varies from people to people. Basically, it is defined as the lack of dirt, awful odour, stains, and many other things. All the above-mentioned products are manufactured under the brand name Nikleen®. These products are also available on e-commerce websites. An Established Brand Today Nikleen® is an established brand well known in eastern India and Bangladesh. Its products are well established in eastern railways, various corporates, housekeeping agencies, hotels etc. Its goal is to be a well- known brand in India and to keep the vision of Make in India a reality. It aims to go global in the next 5 years. The company is investing heavily in R&D to make it's brand Nikleen® match international quality standards at a reasonable price. Surya Chemical believes that cleaning is a necessity and should be accessible to everyone and therefore, aims to provide unmatched quality which is very reasonably priced. SCW was established in the year 1996 by Mr. Neeraj Dhawan, with a sole purpose to make the experience of cleaning, an awe-inspiring one. The company is powered by the father and son duo; Neeraj Dhawan and Akshay Dhawan. Its products help corporates optimize the performance and profitability of their operation so they can focus on their core business. The company strives to be industry-leading expertise and believes that its uniquely integrated cleaning products will help individuals and businesses save time, resources and money. “It’s unbelievable that Surya Chemical Works started 24 years ago. No one can prepare you for starting a business from the ground up. It’s a journey, an adventure and a personal growth challenge like nothing you’ll ever experience,” says Neeraj Cleanliness is the Key Neeraj believes that healthcare systems ought to focus on delivering value to the patient, which boils down to providing quality healthcare at affordable prices. It’s also vital to shift the focus on delivering patient-centric services, as it’s now more than ever that the healthcare system needs to put the patient’s immediate need at the centre of their services. However, cleanliness is one crucial step for one’s physical well-being. Wide Range of Offerings All the efforts of SCW are in the direction to make and deliver products which not only clean surroundings but also refresh and rejuvenate one’s mind body and soul and which will encourage one to keep it clean and keep everything around them spic and span. It offers a range of cleaning chemicals manufactured by the company includingWhite Phenyl (Concentrate/ready to use), Glass Cleaner (Concentrate/Ready to use), Floor Cleaner (Concentrate/Ready to use), Toilet Cleaner, Car Wash When asked about the impact of COVID-19 Neeraj mentions that the economic impact of the 2020 coronavirus pandemic in India has been largely disruptive and eye- opening as well. He asserts, “This pandemic has shown that people’s need to go local and boosting local business is the 22 | NOVEMBER 2020 www.insightssuccess.in

25. RECOMMENDED 5 THE BEST OF DISINFECTANT COMPANIES way forward for India’s economic development. Many businesses will struggle, some may even die. But as with economic adversities of the past, new industries will emerge bringing with it renewed hope of recovery. Eventually, things will go back to normal. Just that we’ll have to change the definition of normal.” Adapting With Technological Changes Technology is rising fast, costs are falling, and new designs are being rolled out constantly. If enterprises haven’t been systematically adapting to new technology, the growth of a business is compromised. Today human touch and technology go hand-in-hand. The demand in today’s world is high and it has to be met. Technology has helped achieve the rising demands of the consumer, have kept costs minimal, and improved relationships. SCW has always adapted with technological changes and made sure to be aware of innovations out there that can be beneficial to its business to help improve the customer experience and build stronger relationships. Neeraj Dhawan Founder and CEO “ Let our products help optimise the performance and protability of your operation so you can focus on your core business “ Akshay Dhawan NOVEMBER 2020 | 23 www.insightssuccess.in

28. CHEMICAL DISINFECTANTS ECO-FRIENDLY DISINFECTANTS VS 26 | NOVEMBER 2020 www.insightssuccess.in

29. Choosing Wisely T thing about Fear. Besides being a four-letter word, some read it as the acronym for “False Evidence Appearing Real”. Concerning the argument between chemical and eco-friendly (read natural) disinfectants, this acronym could be true to a large extent. he scared don’t need evidence of the supernatural. They quite naturally believe it- even if nothing of the kind exists. That’s the “earthy” origins like those that go into eco-friendly disinfectants. On the contrary, it is possible that some chemicals like Pyrethroids, a pesticide derived from compounds synthesized out of chrysanthemums is used extensively in green-pesticides could be more harmful though its effects become visible only slowly. Studies on animals show evidence of damage to their neurological, immune and reproductive systems and are said to have contaminated streams and rivers in the US at concentrations that can kill small creatures vital for the survival of fish and aquatic life. The Covid-19 pandemic has put in us more than the fear of God. To continue our existence at all costs, first, it was that we need to disinfect, and then it was that the disinfectant ought to be eco-friendly only. Confused and scared as we are, most of us simply go with the best talker who talks (and cons) us out of our monies and in most cases hands us stuff that either way, doesn’t do its job! Eco-friendly can sometimes be as bad for the ecology! Eco-friendly can sometimes mean that the harmful chemicals in them are either not mentioned or purposefully obfuscated, or are kept to the minimum to show its “wonderful” effects. In a time when their effect wears out or they become less potent than required, they might be tempted to up the quantity of harmful chemicals. This continuous addition over time can lead to ecological disasters when they get mixed with water and enter our water streams for potable uses. Today we give you a list of to-dos and arguments that can be put forth to state your point, and go with the best option. Believe in an authority Governments worldwide have set standards for disinfectants, be they chemical-based or plant-based. Read these carefully and if they suffice your needs, go for them. Remember to go ONLY with the certified brands as they have test reports to back their claims. Untested brands may have high decibel promos re-costs and output but in most cases could fall way short on various parameters that matter. It’s in times of the Covid-19 pandemic that one should stick to the tried and tested, and avoid the trial and error approach. Errors in these times could cost a bomb whose explosion may take years to get over because it’s about LIFE. Assess your needs and find other ways of disinfecting The Covid-19 is one of the best examples of where not to go overboard. Disinfectants and cleaners being used extensively without a care or caution, there is every possibility that one may become the casualty of overuse of disinfectant rather than the pandemic itself. People staying at home or away from crowds continue to be safe in the absence of active involvement or closeness with carriers and may not need any disinfectant, chemicals or plant- based. Against this, if people start to procure so-called “eco-friendly” and use it extensively, they could end-up with skin problems instead. Believe in the existing Chemical or natural, believe in that which has been around because by being around it has proved its worth. Also, established brands are known to have set patterns of developing products which go through extensive trials to prove their efficacy. Be it testing times like the present or times in the past when new products could be introduced at leisure, they are said to follow a set time- tested way of releasing products. Incidentally, the same applies to disinfectants be they chemical-based or nature-based. It thus makes sense to first know one’s exact needs and then actively go with the most known brand. It does make sense to take down the details of the chemicals used and enquire with the dealers and suppliers of the exact nature of the chemicals used. Eco-friendly may not be the same as chemical-free! The Covid-19 pandemic has seen the most prolific and extensive use of disinfects in the shortest time in the history of humanity. It has also shown that where pressing demand exists, unscrupulous suppliers will get in and sell anything while labelling it “eco-friendly” In these times, it makes sense to use “chemical-free” nature-based disinfectants that use plant and animal extracts that do not disturb, harm or alter plants and animals in any material ways while giving out products that are safe to humans and the environment – despite the size and type of usage. The harshest chemical is also a product of nature For those who hold the eco-friendly tag close to their hearts, a question. Where do chemicals come from? Like everything else, most chemicals going into disinfectants either are plant extracts or have other NOVEMBER 2020 | 27 www.insightssuccess.in

30. One World BOOSTING EMPLOYEE ENGAGEMENT AND BUSINESS GROWTH WITH INCLUSIVE DIVERSITY odern businesses are no longer bound by M sexuality are mere attributes, and not limitations, it is critical for businesses to focus on diversity at the workplace. As an organization, it is important to hire quality talent that improves output, employee satisfaction and revenue generation. A diverse workforce which transcends boundaries is the logical first step to achieve business objectives. Having great engagement and diversity at the workplace can boost a company’s market reputation and profitability. Modern business leaders are aware of the trends and don’t hesitate in creating policies or taking initiatives which foster workplace engagement and diversity. Let’s take a look at some ways in which a cultural shift towards diversity can drive business growth: Employees working in organizations that identify and honour individual sensibilities are easier to retain. geographical and regional limits. In such a world where age, race, religion, nationality or Give everyone an equal voice and opportunity No matter where your company is located or which group forms the majority of employees (assuming there is one such majority group), as a business leader, it is important to treat everyone equally and give them an equal opportunity to grow. Great companies let their employees know that they are valued, respected and are crucial to the organization’s plans irrespective of their diversity. Employee engagement in such organizations is boosted by the constant support and freedom given to them in terms of sharing inputs and feedback. In many cases, employees from minority groups or genders become afraid of expressing their opinions or disagreements due to fears of persecution. They might be afraid of complaining against discrimination due to the fear of losing their jobs, thus, remaining disconnected and adversely affecting the engagement at workplace. Inclusive not just diverse In any conventional large business or organization, employees from different ethnic, religious or social backgrounds work together. However, more often than not, the mere presence of diversity is not capable of driving engagement and this is where inclusiveness gains prominence. The purpose of diversity is automatically defeated if the organization sets rules and processes that discourage diverse expressions. Thus, it is important to provide support to your employees in a way that they are encouraged to maintain individuality even while working towards common business goals. Removing language barriers, providing infrastructure that supports differently- abled employees or new mothers are some of the things that companies are doing to support diversity. Age diversity One of the common problems faced by modern businesses is the lack of age diversity. Being young and educated, start-up founders are well versed with the need to hire people from different ethnic, religious or regional groups. They also pay adequate attention to gender diversity and maintaining a healthy male/female ratio in the workplace. However, there may be a lack of focus on age diversity. More often than not, you will see that most employees of an organization belong to the same age bracket. While this might make interaction easier and more informal among the workforce, it also greatly diminishes the scope of insights and market understanding that age diversity can bring in. For instance, Generation X has different sensibilities than millennials and vice versa. Having a multi-generation workforce helps in creating different buyer personas based on the inputs from the teams, helping the company create better products and services. Celebrating religious and ethnic diversity An organization has the same religion and ethnicity as each of its employees. Hence, an inclusive organization can boost employee experience and engagement by celebrating and honouring the diversity it has. For instance, you can celebrate different religious festivals or practices, create cafeteria menus that consider all sensibilities, etc. 28 | NOVEMBER 2020 www.insightssuccess.in

31. Vikas Bagaria Founder ABOUT THE AUTHOR Language diversity The diversity of language is inextricably linked to cultural and regional diversity. People speaking different languages at the workplace automatically make the atmosphere conducive to engagement and broadening of cultural understanding as well as sensitization. Employees coming from different backgrounds get to better understand their colleagues from other communities, regions and nationalities and their needs. This cultivates mutual tolerance, respect and flexibility among the employees compared to organizations that lack such diversity. Vikas Bagaria is the Founder of Pee Safe, a leading personal hygiene and wellness brand. With over 24 years of extensive business experience, Vikas is a serial entrepreneur with popular brands like SafetyKart to his name. He has also been the Founder and Director for SRV Damage Preventions Pvt. Ltd - A conditional based monitoring business into Aero- space, Defense and Power Transformers. How diversity benefits a business There are numerous benefits of having a diverse workforce that go far beyond employee engagement and experience. For instance, a broader perspective and understanding of the target markets. Employees will have different opinions and inputs and can collectively help the business in understanding the customers and establishing a stronger rapport with them. A multi-lingual workforce could help in communicating with people from different states in their regional languages and delivering superior customer experience. This is something we have already seen in the telecom sector and other pan India service provider organizations. The superior audience connect helps in boosting brand loyalty and turnover for the organization. In the post-pandemic world, inclusivity is the only way forward for businesses. Brands that adopt diversity to improve their workplace engagement will also succeed faster in the markets that they operate in. NOVEMBER 2020 | 29 www.insightssuccess.in

34. RECOMMENDED 5 THE BEST OF DISINFECTANT COMPANIES Vanesa Care Vanesa Care Vanesa Care Striving for Perfection in Personal Care Products W norm. This has increased the demand in the discretionary categories. For the average consumer, there is a surge in demand for products that enhance personal hygiene in and around homes and workplaces. Products such as soaps, hand washes, sanitizers, disinfectants, wipes, masks, home cleaning products such as floor cleaners, kitchen cleaners, toilet cleaners are seeing a surge in demand and this trend is expected to continue as cleanliness and hygiene are going to be the new mantras. Catering to this growing need is a three-decade-old company, Vanesa Care. Established in 1983, Vanesa Care is engaged into manufacturing and trading of perfumes, cosmetics, toiletries, aerosols and home care products, besides a wide range of product categories like OTC, pharma, deodorants, etc. The group has two arms i.e. Vanesa Cosmetics (manufacturing) and Vanesa Care Pvt. Ltd. (trading/marketing). Vanesa Care (P) Ltd. is a renowned name in the personal care and home care industry in India and abroad. Vanesa Care is widely known for establishing renowned brands like Denver, Envy, Vanesa and pourHOME in India and abroad. Quality Care Products Vanesa Care Pvt Ltd has launched various products conforming to international standards. Committed to offering value addition in every product, Vanesa Care is a market-focused organization formed with a passion for innovation and outlook for both forward and backward integrations. Vanesa Care has already expanded its footprints in segments for men’s grooming, personal care, fragrances, personal hygiene, non-personal hygiene and home care products. It has brands like Denver, Vanesa, Envy, Hand in Hand, Germ Off and pourHOME which altogether offer quality products and services. While Denver is ideally a men’s grooming brand, Vanesa encompasses female focused fragrances and cosmetics. It also has Envy that provides deodorants and antiperspirants with youth concentric fragrances. Moreover, it offers hand-in-hand range of personal hygiene products to help meet the critical demand for hygiene-based products. Germ Off is Vanesa’s non-personal range of products and pour HOME is a range of home care products. Leading from the Front Saurabh Gupta, Director, Vanesa Care has contributed immensely to the growth of the company. Under his astute leadership, Vanesa Care has rolled out a wide range of irresistible deo including Denver which has today captured the imagination of the people. He participates in all aspects of the operations of the company and personally takes interest in its R&D wing. He has been instrumental in making Vanesa Care Private Limited one of the prominent FMCG brands and has also diversified itself into sanitizers and disinfectant products segments under Hand-in-Hand and Germ Off brand. Even when Saurabh was pursuing his bachelor’s degree in engineering and subsequently post-graduation in management at prestigious universities in Britain, he was driven by the passion to create brands, develop and nurture them like children until they grow up to become household names. A visionary leader, he says, “Brands move ahead with time and as time passes trends change, even new tastes hile health and hygiene have always been a matter of concern for everyone, this year has seen an increased focus, thus making them the 32 | NOVEMBER 2020 www.insightssuccess.in

35. develop, while new trends come in, some trends stay and some trends get forgotten. But accountability, honesty, trust and commitment to customers are the core values that endure.” Conforming to the New Normal The current pandemic has influenced consumer behaviour and turned their focus towards trust, safety, reliability and security. Consumers have reduced their trips to supermarkets. Online shopping is going to be the new norm. Initiatives like ‘no-contact delivery’ by key players are going to accelerate this trend in online shopping and people will have the luxury of procuring goods from the comfort of their homes. Looking at the same, Vanesa has extended its brand basket into the category of personal hygiene (Hand in Hand), home care (pourHOME) and non-personal hygiene (Germ Off). On the role of technology in the industry, Saurabh opines, “I believe that the new and emerging technologies in everyday business have emerged to help the companies become more inclusive and diverse. Being a front runner in all the segments in which we operate, we continuously adopt new technologies to improve the effectiveness of various work processes as well as to improve the overall efficiency to the next level.” Welcoming New Opportunities Vanesa Care looks forward to diversifying into many more product categories in the FMCG segment in the coming years. Moreover, as a socially responsible group, Vanesa Care has a long-standing commitment to giving back and investing in the welfare of society. Vanesa Care has further strengthened its commitment to offer appropriate products to society during these trying times and beyond. It goes without saying that to beat the pandemic today and ensure better health outcomes beyond it, Vanesa Care has not only launched an advanced germ protection Hand-in-Hand Liquid Handwash, besides Hand-in-Hand Germ Kill spray and many more such products, but it has also showcased its commitment towards increasing awareness about the importance of personal hygiene as an effective and affordable way to prevent diseases and save lives. Saurabh Gupta Director “ We have extended our brand basket into the category of personal hygiene (Hand in Hand), home care (pour HOME) and non-personal hygiene (Germ Off) that focuses on providing quality products “ NOVEMBER 2020 | 33 www.insightssuccess.in

36. Technology &Customer-Centric Services Key to Business Success in a Post-COVID World Tibin Antony Vice President – CEO and Founder’s Office ABOUT THE AUTHOR Tibin Antony, Vice President – CEO and Founder’s Office Tibin Antony is the Vice President - CEO and Founder’s Office at Housejoy, a leading tech-driven Construction, Renovation, Interiors and Home Maintenance company catering to all home related needs of Indian consumers. Tibin is a versatile, decisive and results proven business leader with profound supply chain, large operations, CRM Product, Greenfield setup, risk management and customer success expertise spanning over 11+ years. At Housejoy, Tibin works out of the CEO and Founders Office and is responsible for driving company wide strategy and initiatives across all functional verticals. 34 | NOVEMBER 2020 www.insightssuccess.in

37. Tech-driven Customer Engagement The following article has been written by Tibin Antony, Vice President, CEO and Founder’s Office, Housejoy A continue to persist. In such a scenario, brands are revamping customer experience and other parameters to enhance their connection with the customers in order to cater to their needs. In a crisis, the support and services provided by a company can do wonders for the trust and loyalty that the brand has among its customers. The time is ripe for business leaders to take it upon themselves to identify and adapt to the current and future demands, as preferences have changed due to the pandemic. Processes, costs, and approaches that worked in the past will now become obsolete and technology is going to play a key role in business operations. There are certain fundamental changes that one can make to business processes and help develop a customer-centric brand strategy even in a labour heavy industry such as construction and home renovation. fter numerous disruptions due to COVID-19 and deliberations on how to normalize the situation, consumer concerns, and operational challenges until recent years. However, things are now bound to change with the entry of technology-driven home construction start-ups which have rapidly earned a name in the market through their innovative and customer-centric practices. They facilitate digital planning, cost estimation, project paperwork, contracting, and various other processes digitally thereby saving time and effort. This makes construction a seamless and hassle-free experience for homeowners. • Transparency: Unorganized home construction operators have been quite a challenge for homeowners due to factors such as lack of transparency and timely communication. Quite often there are budget over-runs due to excessive material consumption or labour costs as the projects linger beyond estimated timelines. There is no accountability of materials and homeowners need to personally be present at the construction site to monitor. However, technology- driven construction platforms create a near accurate cost, time, and material consumption estimates and keep the clients in the loop. This ensures timely completion of the project and precise cost estimation. • Caring about customers: During a crisis, customers need greater support in terms of information and guidance through the various stages of their journey with the brand. This becomes even more critical when they are with a lengthy, high-value proposition such as the construction of a house. Modern construction companies are undertaking a lot of technology-based innovations and creating new features to streamline projects and address client concerns. For instance, there are home construction and development companies which have integrated with technology to enhance customer experience. • Simplification of processes: Legal compliances, paperwork, utility connections, payments, and various other processes that make homeowners run from pillar to post are being digitized today. Customers can therefore undertake documentation digitally and make payments online. Focusing on customer needs and providing solutions that can help reform a traditional industry like home construction in improving customer experience is the way forward. In a pandemic situation like today, these steps can enable consumers to safely order and receive services as per their preference without needing to repeatedly venture outside the safety of their homes. Customer-centric digital transformation is the future and companies that adapt to this new normal will find greater market relevance in the years ahead! • Information sharing: In this era of digital communication, there is no compulsion for customers to be physically present for updates or to communicate with a brand. The entire designing and construction planning is done virtually and the designs, 3-D renderings of the proposed building as well as project development status can be shared via digital tools. • Innovation: The Indian home construction industry has traditionally been an unorganized sector. While there are many entities in the real-estate sector, the small- scale house construction sector didn’t see such corporate consolidation NOVEMBER 2020 | 35 www.insightssuccess.in