India's Best Food Franchises 2021

1. www.insightssuccess.in Professional Intermediary How Franchise Consulting Helps You to Succeed in the Industry INDIA'S Changing Preferences Reasons Behind the Rising Popularity of QSR Franchise FRANCHISE 2021 Vol. 10 Issue 6 2021 The Perfect Blend of Authentic and Innovative Recipes

4. Editor’s Note T he Indian food space is one of the most popular and enriched cuisine encompassed with diverse ingredients. Food is not only an essential part of living here; it is a holistic amalgamation of cultural spices. Having a rich history of civilization, Indian food cuisine has evolved over time. The distinct geographical cultures of Asetu-himachalam (from Adam’s bridge to the Himalayas) have blended the wide assortment of cooking methods in the daily life of Indian people. DIVING INTO THE GREAT INDIAN KITCHEN Indian culture has accepted everything that has come to it and adopted it accordingly. From ancient invaders to the colonial period, every foreign food recipe has been accepted by the people of India. The immigration and melange of ethnicities have contributed to the inventions and modifications of so many foods through many millennia. The journey started from ancient literature, where food was classified into the categories of Saatvic (pure), Raajsic (bitter and salty), and Taamsic (heavy and acidic). Each was believed to have a compelling effect on the body and mind. Later, this ancient Indian food was influenced by Persians, Greeks, Mongolians, and even Chinese cultures. The Islamic conquest of medieval India shifted

5. Vinayak Ghorpade vinayak.ghorpade@insightssuccess.in the pendulum of vegetarian food culture to its opposite side. However, by poetic justice, food that changed the traditions was also changed by the traditions. One of the prominent examples of this is Biryani. Originally made with meat, Indian vegetarian chefs transformed it to invent a new dish – Veg Biryani. The food recipe that was invented in Persia has now become the most sought-after food on the menu cards in India. They are not just the food menus but are the identities of respective regions. Comprising some of these best- in-class food kitchens across India, we at Insights Success bring you the stories of successful food franchises that have made the stamp of excellence with their authentic spicy flavors and mouth-watering dishes. Dive into this edition titled India’s Best Food Franchises, 2021, to enjoy the diverse food products from typical Indian Idlis to western Barbeques. The fusion of traditional foods with modern layers is all waiting for you. Visit these MasterChef’s kitchens and taste every ingredient in them. After all, the belly rules the mind. Another evident example is of potato – one of the key ingredients in Indian food, is a Portuguese gift to Indian people, which has become a completely Indian product with the course of time. In addition to that, the diverse weather ranging from deep tropical regions to alpine has made accessible a variety of readily available ingredients. According to the availability of these ingredients, the food plate changes every 100 miles in the country. Today, many places are recognized for their food specialty, may it be Patna’s Litti Chokha, Kolkata’s Roshogulla, Chennai’s Idli Dosa, or Mumbai’s Vadapav.

6. 16 Absolute Barbecues A Never-ending Track of Best Food Quality 26 Angrezi Dhaba A Fusion of Traditional Set-up with Modern Tempering 33 PIND BALLUCHI® The Courtyard of Genuine North Indian Delicacies Articles 22 31 Professional Intermediary How Franchise Consulting Helps You to Succeed in the Industry Changing Preferences Reasons Behind the Rising Popularity of QSR Franchise

7. The Perfect Blend of Authentic and Innovative Recipes 08 COVER STORY

8. Editor-in-Chief Sumita Sarkar Deputy Editor Abhishaj Sajeev Managing EditorSayali Sangewar Assisting Editor Ananda Kamal Das Contributing Writers Ashlesh Khadse sales@insightssuccess.com OCTOBER, 2021 Corporate Offices: Chief Designer Priyanka Rajage Designing Head Vishal Pawar Co-designers Rashmi , Mrunalinee Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Operations Head Megha Mishra Business Development Manager Nandan Deshpande Asst. Manager Ashwini Pahurkar Business Development Lead Neha Bhadane Sr. Business Development Executive Sneha Nagare Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

9. INDIA'S FRANCHISE 2021 Management Company Name Brief 7th Heaven is India's Ultimate Cake and Dessert Chain with products like 3D Cakes, Cupcakes, Macarons, Donuts, Tarts, Brownies, Cheese Cakes and much more! Swati Chugh, Director 7th Heaven AB's barbecue buffet restaurant chain is headquartered in Hyderabad, India. Started in 2013 by restauranteur Prosenjit Roy Choudhury, the chain has 50 outlets in India and Dubai. Prosenjit Roy Choudhury, CEO and Founder Absolute Barbecues The vision and burning passion to create a refreshing and never-before fusion cuisine experience that no other Dhaba provides, led to the creation of the innovative Angrezi Dhaba. Pravesh Tripathi, General Manager Angrezi Dhaba Ela Chai uses many powerful botanicals ,local gems, and treasures from all around. Together it hopes to create blends that calm or energise, empower the mind, open the heart and even enhance dreams. Ela Chai(Elaichi Spices And Foods Private Limited) Satish Kumar Jain, Director In the world of hospitality, ‘Eka’ is a brand that promises to deliver a unique experience – one that is warm, honest, sincere, and straight from the heart. Jayakannan Perumalsamy, CEO Flechazo (Eka Hospitality Pvt Ltd) Frozen Bottle, one of India's trendiest milkshake brand is on a run to build its own outlet army across the globe Pranshul Yadav, CEO Frozen Bottles Chef Shajahan M Abdul, Founder Jaspal Singh Chadha, Chairman Bhupinder Singh, Managing Director Mr. Idli is the best South Indian restaurant brand that has more than a decade of experience in serving authentic and contemporary delicacies of South Indian cuisine. Mr. Idli Pind Balluchi is a name that spells exhilaration and satisfaction. With over two decades of journey in the hospitality industry, the brand has made a mark for itself. Pind Balluchi Rolla Costa a unique concept of Rolls and Shawarma. Providing consumers with great tasting Rollas, Shawarmas, Starters, Sandwiches, Boosters, Quickies, Beverages, and Pastas. Manav Shital, Co-founder Rolla Costa Established on the principles of quality and efficiency, The Bake Shop, is an emerging service provider in India’s growing hospitality sector. The Bake Shop Wilson Abraham, CEO

16. Subscribe Today Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in www.insightssuccess.in Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD. CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in

18. A Never-ending Track of Best Food Quality F There is no end to innovative recipes and inventing a new one with every passing day. Whether it be the authentic spicy flavours or mouth-watering sweet dishes, Food has its own different effect on people. ood is a basic need as we all learned it from childhood. With the development of nations, food cuisines also saw an immense and unique change. Continuing this evolving food chain, Absolute Barbecues presents the world with some exceptional and crème de la crème dishes. Pioneering many new dishes, it delivers the customers value to their money. We believe a happy employee can keep the customer happier With the great ambiance, Absolute Barbecues also gives the best deals for all the food lovers. We learned about Absolute Barbecues (AB), and with an exclusive interview with Insights Success, Prosenjit Roy Choudhury – CEO and Founder of the renowned food chain brand talks about his experience in handling a leading food chain company. Following are the highlights of the interview. Please brief us about Absolute Barbecues in detail. We started our journey in 2013 at Jubillee Hills, Hyderabad, by the restaurateur Prasenjit Roy Choudhury. This restaurant chain is popularly known as AB’s; the brand pioneered the concept of a wish grill, which serves a wide array of exotic food for guests. We became a talking subject in the foodies’ community from day one and garnered customers' attention. We started getting severe trade queries from different parts of the country, which gave management the required fuel for brand expansion. Presently, the brand has 46 outlets across 20 cities in India, along with two international outlets. 16 | October 2021 | www.insightssuccess.in

19. India's Best Food Franchise 2021 17 | October 2021 | www.insightssuccess.in

20. The restaurant chain has an online presence as well in the home delivery vertical known as AB’s Express and is available on all popular food delivery platforms. Customer centricity, quality food, friendly ambiance, outstanding service, and value for money offering have been the main success factors for the brand. AB is one of the country's most successful casual dining brands and awarded by the best, including Times Group, Food Connoisseurs, Zomato, and many more. What made you venture into a food franchise business? Having worked in the hospitality industry has helped me in the F&B segment. My passion for food brought me to this business profile. What kind of offerings does Absolute Barbecues provide to its clients? Absolute Barbecues is known for its bar-b-que dine-in segment where customers are served with more than 100 varieties of starters, main course, and deserts. Wish grill and live grill on the table are the key elements of the offering where exotic meat and other foods are being served. damages, all the while helping your clients and maintaining the safety of your employees? Pandemic has hit everyone’s life directly or indirectly, and the restaurant industry was one of the most affected business segments. However, the management transformed the problem into an opportunity in disguise, and the brand AB’s Express took birth during this volatile situation. Presently, our delivery vertical has become one of the key contributors to the organization. The restaurants also offer different mocktails with unlimited food. Liquors are served from a few hand-picked outlets. From the online delivery platforms, customers can order delicious BBQ boxes as per their requirements. Special a la carte items are also available from online food delivery platforms, AB’s website, and App. How was your firm/business affected in these COVID times, and what were the steps you took to curb the AB's Express express was not launched to survive the business but keep in mind the customers’ requirements. 18 | October 2021 | www.insightssuccess.in

21. the loyal customers of AB’s were missing the dine-in experience of their favourite brand. Hence, the management decided to serve them a similar experience at their home. As a brand, we think about customer-centricity and employee welfare, which is one of the key factors for brand success. Apart from the required financial aids, we have driven the employee vaccination campaign. We also took the responsibility to complete 100% vaccination for the employees at the earliest. What would you like to advice the young generation of entrepreneurs and enthusiasts who want to venture into the food franchise space? Prosenjit Roy Choudhury(CEO and Founder) Symbolising Quintessential Leadership Qualities Prosenjit Roy Choudhury is a Hotel Management graduate from IHM Bhopal of 1995 batch. He joined Sayaji Hotel Indore as a management trainee. He then specialised in Food and Beverage Vertical. He took over as DGM – F&B in 2002 and successfully ran the hotel till 2005. He ventured as a CEO with the retail food business and co-founded Barbeque Nation. He was awarded as ‘Most Youngest and Innovative CEO by Indian School of Management Studies during this tenure.’ He moved from BBQ Nation to pursue his further entrepreneur instant and rolled out Absolute Barbecues, popularly known as AB’s. In just seven years, this brand opened 46 restaurants across India and two in Dubai. 19 | October 2021 | www.insightssuccess.in

22. It’s just pretty simple, continuous innovation, listening to your customer's feedback, and giving freedom to your team to take ownership of the business, and business would happen. Where do you envision your firm/business to be in the long run, and what are your future goals? How do you plan to embrace the changes happening in the food franchise industry? AB’s plan is to open 70 more restaurants in the next three years’ time and expand footprints in the Middle East, Asian countries, and Colombo. What is the current industrial scenario of the food franchise industry? Every day new innovations are introduced, concept-based and theme-based food ventures are booming rapidly. A lot of ready-to-cook food ingredients are now available in the market. A food business is taking an organized business format, and it is a good thing to happen for everyone. 20 | October 2021 | www.insightssuccess.in

24. W options can be helpful in the growth of a business. Though that entirely depends on the type of business and the wish of the owner. Franchise business is something that many opt for and can prove to be challenging for many businesses entering the industry blindly. grow and can help you eliminate the Do It Yourself (DIY) factor. Rather than having to do everything in the industry all by yourself, allow the business to grow. hen a business grows, an average businessman enjoys the profits, while a visionary business- man looks for ways to expand it. Well, many Interestingly, franchise consulting is not just for businesses wanting to grow but is also for people who wish to enter the business by choosing a franchise. So, here is how franchise consulting helps you to succeed in the industry. Get that tricky research done The professional intermediary of franchise consulting appears a costly process but can prove to be a gamechanger in the industry. Franchise consulting helps your business One of the things that franchise consultancy is proud of is its ability to perform market research. From a business 22 | October 2021 | www.insightssuccess.in

25. Professional Intermediary How Franchise Consulting Helps You to Succeed in the Industry 23 | October 2021 | www.insightssuccess.in

26. perspective, no market is small, and there are opportunities present in abundance. However, with a pool of opportuni- ties, there comes uncertainty and confusion. Being sure about a market for opening a franchise is extremely important for the success of that business. The roadmap for the business, which you develop with the help of franchise consultancy, helps you understand the market better. Along with that, it also serves as a guide that usually most businesses lack. A business is only growing when you have a vision in mind. However, to convert that vision into a reality, franchise consulting helps you with a roadmap, a guide that will help your business grow. Now, franchise consulting will help you with the research of the market. Various tasks like shortlisting the places you should consider for opening the franchise, what advertise- ments would excel in that area, and many tricky parts of the process. Before going to the ground for business expansion, the business owner should excel on paper. This is the process when most business owners go wrong while franchising their business. Franchise consulting helps you solve all the problems on paper, so you can tackle them effortlessly on the ground. Open the door for opportunities Do you think when Amazon first started, it would have thought of what it is today? Similarly, when a business is on the track of growth, various opportunities perfectly suit the business. Franchise consulting does not just help a business in setting up a franchise that the owner is asking for, but the consulting also helps in exploring different paths that a business can take. Save time with experience Depending on the type of business, the nature of the business can change when it is in its growing phase. Explore different opportunities that your business can venture into with franchise consulting and fuel the growth of your business. Franchise consulting is in the business of helping other businesses grow. In this process, a franchise consultancy must have seen many ventures fail and succeed. Do It Yourself (DIY) might not always be the way to go. To grow, a business needs additional help from an experienced entity from the industry that will surely help your business grow. If you think you can level up your business, then franchise consulting can take that business to the next level. Some- times a plan that you have for the growth of your business can be superficial, and often it is just a rough copy of the master plan. Give your business plan the shape that it requires. Franchise consulting might seem like a time-consuming process, but it is a process that helps businesses save a lot of time. With complicated things like market research, product placement in the market, etc., franchise consulting will not only help in the growth of the business but also help the business flourish, which will bring in more profits. Franchise consulting helps your business expand and grow, unlocking its maximum potential while it is in a growing phase. So, these were a few of the many ways in which franchise consulting can help you grow and succeed in the new venture that you are about to enter. Roadmap for your business Reality is often different from the actual market, but when it comes to a business, the businesses need to excel on paper first. Putting things down on paper help the company to understand most of the possible problems that a business can face. Franchise consulting helps you with the roadmap of the business that is crucial for the growth of any growing business. -Ashlesh Khadse 24 | October 2021 | www.insightssuccess.in

28. Angrezi Dhaba A Fusion of Traditional Set-up with Modern Tempering F restaurants to dine in and order from. People are driven to a particular food station because of its inherent strength and value for money. generation next. With an innovative menu, unique ambience, and amazing F&B offers, there are already multiple operational restaurants in Mumbai, Pune, and Amravati. Angrezi Dhaba has several awards and accolades to its credit. ast-food chains in India are seeing quicker recovery with a hybrid model. It is set to gain huge response as consumers prefer familiar and favourite At Angrezi Dhaba, the mouth-watering fusion of global and Indian cuisines blend perfectly with the rustic feel of Dhaba has captured the hearts and the taste buds like nowhere else. The quirky visuals, Bollywood theme, and lively music add to the charm, making it a fun place for the partyers and equally pleasant for a family get-together. The exciting menu and breathtaking visuals have sparked people’s interest to great heights. One such food franchising brand and the dine-out place is Angrezi Dhaba. When people want to have an authentic Dhaba experience but with a hint of modern delicacies, then Angrezi Dhaba is the perfect place to visit. With years of experience in some of the most popular Dhabas in India, the chefs have created a unique and innovative menu to delight people’s taste buds. Today, Angrezi Dhaba is one of the most sought-after dining destinations in Mumbai. Angrezi Dhaba is a place full of life and several offerings. It provides franchise options and also owns a few of the outlets in Mumbai. Read ahead to know more about Angrezi Dhaba. It all started with one outlet in Dadar in 2017, post that there was no looking back. Today, Angrezi Dhaba has a presence in three cities with 12+ outlets with the vision of having 50+ outlets in the next five years. Describe Angrezi Dhaba in detail. Angrezi Dhaba is a concept-based resto-bar that caters to the cool recreational entertainment quotient of the Brief us about the featured person/s and shed some light on their professional tenure. Three words to describe me! Passionate, Motivated, Curious. These traits express me, Pravesh Tripathi, better in my professional work, consulting, freelancing, philanthropy, and personal life. Since my childhood, I have been passionate about food, so I thought to make my career in the food industry. As time passed, I gained my management degree and started my career with leading brand in bakery segment. Since then, there has been no turning back. With a career spanning over 18 years where I have worked with top leading brands in India and internationally in retail, F&B industries across the spectrum of business 26 | October 2021 | www.insightssuccess.in

29. India's Best Food Franchise 2021 where I have worked with start-ups and launched them successfully in the market. In my free time, I love to read, travel, and meet new people. This helps me expand my knowledge about my passion – food, and meeting new people, learning more about the diverse culture, nationally and internationally. What made you venture into a food franchise business? Pravesh Tripathi, General Manager Venturing into the food franchise business helped us become a brand and recognized by being present in new markets. It was the best way of expanding our business through the franchise route due to the brand value factor and reputation that a brand holds. It also provides a platform to those who want to get associated with the restaurant industry but do not have prior experience by providing them complete support at every stage of the business. What kind of offerings does Angrezi Dhaba provide to its clients? The concept of bringing fun Dhaba-style dining with a contemporary twist is unique and amazing. Angrezi Dhaba is fulfilling this promise by offering unique and unforgettable experiences through its chain of restaurants. Owing to the value for money offered, clients get to experience the best of both worlds – traditional and modern, nowhere else but here. This is the only reason we have a 75% retention rate of our customers, which is exceptional in the restaurant business. The vibrant ambience, delicious fusion cuisines, and heart-warming services offered will ensure every patron leaves with a smile and happy memories What kind of challenges have you faced while entering a food franchise business? Using franchising to access new markets comes with challenges, and it requires more than just a franchise agreement. Becoming a franchisor is the biggest challenge of running a franchising company where a whole new set of concerns arise. These include the right business format, franchisee training and support, financial modelling, right marketing strategies, hiring the right management team, the right software, developing the manual, and documentations. Most importantly, it should be a proven business model. We started Angrezi Dhaba to open company-owned restaurants in prime locations of Mumbai to make our system as foolproof as possible. With transparency, we wanted our franchisees in every business decision. 27 | October 2021 | www.insightssuccess.in

30. The biggest challenge was to maintain the uniformity and standardization across franchisees' outlets concerning the look and feel of the outlet. Food quality, customer service was our top priority. We made our system easily replicable by the franchisees, and we kept it straightforward as it is important to remove as many barriers to the franchisee’s success as possible. stakeholders, including landowners, vendors, and employees. As the Angrezi Dhaba brand, we have tweaked and refined our business model from asset-heavy to asset-light. We are now expanding through the franchise model and targeting the micro-market to save 15 to 20% operational cost. We want to capture the aspirational value of the market with the right strategy. We are also identifying additional revenue streams like increasing more revenue through online sales by a hybrid model. How was your firm/business affected in these pandemic times, and what were the steps you took to curb the damages, all the while helping your clients and maintaining the safety of your employees? There is a change in the way we function now. We are focusing more on the safety of our employees and customers. Our staff is fully vaccinated, and we are following all the Covid SOPs with a contactless system to serve our customers better. With the restricted operational timing, there was high pressure on the restaurant business. There was no clarity during the pandemic for restaurants. It hampered the complete ecosystem of the restaurant business in relation to operation efficiency, cost burden, customer experience, and inventory management. What would you like to advise the young generation of entrepreneurs and enthusiasts who want to venture into the food franchise space? It certainly is a good time for passionate young food entrepreneurs. Doing thorough groundwork before venturing into the food franchise business brings good Post the lockdown, we reopened with very sharp cost- cutting, having a centralized kitchen and changing the way of work. It kept Angrezi Dhaba afloat, helping us get back on our feet as we got complete support from all the 28 | October 2021 | www.insightssuccess.in

31. results. There should be clarity in the business goals, understanding how the business works, and building a robust business model. The task is challenging but an interesting one for the young food entrepreneur. Today, we also see young and energetic entrepreneurs taking the food industry by storm. The food franchise business has its own set of challenges. However, it is an excellent opportunity to expand business from the ‘Asset Heavy to Asset Light model’. It can target the micro-market to capture the aspirational value of the market with the right strategy. It is also identifying additional revenue through online sales by adopting a hybrid model. been lifelines for the Angrezi Dhaba brand. As levels of digital engagement among consumers have soared, we are soaring with it. Last but not least, the success of a franchise business largely depends on its franchisees' quality. Where do you envision your firm/business in the long run, and what are your future goals? How do you plan to embrace the changes happening in the food franchise industry? What is the current industrial scenario of the food franchise industry? We are seeing a surge and witnessing a good demand as more people are getting vaccinated. The predicted pent-up demand paints a bullish future for an industry that has resiliently shined as a franchisor, shifted, and adapted to meet this moment at every turn. Also, it is clear that people miss socialising and are willing to trust their favourite restaurants to meet their friends and family. We are very optimistic about the future of the restaurant industry, and it will bounce back gradually as more people are getting vaccinated. Established brands like us see a better recovery as we work on the strategy that every Angrezi Dhaba restaurant should be profitable. We are planning to build our delivery brand called ‘Pataya Street.’ There is enormous scalability with enormous possibilities for growth. Also, we have launched a fast-food brand in QSR format called ‘CRUNCHY’ in Mumbai in March 2021 and ‘Angrezi Dhaba Express’ as we believe the small format has a big future in India. As Angrezi Dhaba brand, we continue to predict the potential for the record-breaking franchise sales in 2022, if the Covid-19 pandemic is contained. Brands of all sizes and industries are poised to capitalize on the opportunities. However, prospective franchisees are holding pandemic concerns, and other uncertainty ranks high before investing. But it is a good time to invest in food franchising to save at least 20 to 25% operation cost concerning quality real estate at a negotiated rate with a long-term lease on our terms, quality manpower, etc. Although the industry faces a lot of heat, we are expanding through the franchise model (FOCO). We have our presence in three cities Mumbai, Pune, and an upcoming outlet in Amravati. We are looking for a pan India presence in the next three years with all our formats. As Angrezi Dhaba brand, we are back to 75 to 80% of pre- Covid levels, and we see that number only growing in this coming quarter. I agree there are fundamental shifts in consumer behaviour in the 4.2 lakh crore organized restaurant and food service industry. However, the F&B industry has been growing at an astonishing rate over the last decade, and the trend seems to be going upwards only. To stay competitive in the marketplace, we have implemented innovative ideas and technology like online ordering, contactless services, QR code menus, waitlist applications, and social media advertisements. A strong digital maturity, digital loyalty programs, and robust customer-relationship-management systems have 29 | October 2021 | www.insightssuccess.in

32. 30 | October 2021 | www.insightssuccess.in

34. 32 | October 2021 | www.insightssuccess.in

35. Changing Preferences Reasons Behind the Rising Popularity of QSR Franchise T preferences. Quick Service Restaurants (QSR) is what seems to boost the growth in the foodservice industry. With dining out gaining popularity amongst the youngsters, the Quick Service Restaurants (QSR) plan to expand to different places to popularise and gain firm control over the market. he food serving industry is changing; we know it and contribute to it, yet we wonder how it is happening? Well, the answer lies in our changing As of now, restaurant chains hold a significant share of the market. However, these restaurants have a pretty high maintenance cost compared to QSRs. Having said that, what are the factors that have triggered the rise of the QSR Franchise? In the following extract, we will explore the reasons behind the popularity of the QSRs and how owning a QSR franchise would be a profitable investment for the future: 33 | October 2021 | www.insightssuccess.in

36. The Constant Flow of Customer and indulge at various places easily. This made it easier for the owners to quickly and effectively target potential customers. This versatility with a high return on investment added to the rising popularity of the QSR franchise. The year 2019 recorded the highest number of people who ate out at a restaurant. With 44% of people who consistently eat outside, the QSRs have had a constant flow of customers. It is because of the youngsters adapting to the busy lifestyle of the cities. The quickness of the food with good taste allows QSRs to stand out from the crowd. The Pandemic Effect The pandemic has been a speed-break for most businesses, whereas it has been an accelerator for some. QSR franchise is one of such industries that bloomed after a few month’s break due to complete lockdown. The flexibility of the QSR allowed the businesses to be open during this pandemic, as the delivery option is what many people opted for. The world keeps a timeline, and with such a short time to eat in, the market has pushed the growth of QSRs over home-cooked or self-cooked food. This has become a trend in the millennials, and their entrance into the workforce has triggered the rise of QSR. More income and less time to eat are the factors that have attracted the constant flow of customers in the QSR franchise. Takeaways and drive-throughs enabled the customer to enjoy their favourite meals while maintaining social distance, which was essentially required. Ease in Business with Technology Changing Preferences of the Customer The rise in technology and start-ups have made it much easier for QSR franchises to expand their businesses. New concepts like ‘take away’ or ‘drive-through’ were introduced that brought ease to the business. It might not be hard to believe, that the changing lifestyles of people have given rise to QSR franchises. Would you rather go to a full-service restaurant in a break or choose to grab something that allows you to eat while on the move? Well, we all have an answer to that. Combining the new business ideas with entrepreneurial thinking brought ease that the QSR industry required. This business model allowed the business to expand throughout cities. There are many ways in which technology, the internet, and innovative thinking have given a boost to the already growing QSR franchising. Eating outside is now a trend. People meet at QSR restaurants to hang out as they cost less and do not take much time to prepare. In this busy world, managing time is one of the most challenging things, and this has been a key factor that has made the customer change their references, hence giving rise to the popularity of the QSRs. QSRs are Easy to Maintain and Operate In a full-service restaurant, there are a lot of things that require your focus. For example, you need an exceptional staff for cooking, a space that allows the customer to sit and enjoy the meal, a team for serving and maintaining the place, and the list goes on. Whereas in a typical QSR, the space is compact, and it does not require special staff for doing a specific task. This allows the owner of the restaurant to focus on the franchise and on improving the customer experience. The rise in popularity of QSR franchise does not mean that the full-service restaurants will be out of service soon, but the market shift will favour QSRs more as people are not willing to wait in between tight schedules that bind them. Apart from that, investors have an eye for this fast-growing market of QSR franchise. This will again give rise to the popularity of the trend in the market and allow the QSR industry to flourish and grow with time. QSRs, typically being a fast-food centre, requires less space and equipment compared to any other restaurant. This unique nature of the restaurant allows the QSRs to adapt - Ashlesh Khadse 34 | October 2021 | www.insightssuccess.in

38. 36 | October 2021 | www.insightssuccess.in

39. 37 | October 2021 | www.insightssuccess.in

40. 38 | October 2021 | www.insightssuccess.in

41. a 39 | October 2021 | www.insightssuccess.in