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Gianpio Gravina

Attualmente lu2019offerta di Publicom u00e8 contraddistinta da un approccio data-driven-marketing, basato sulla comprensionedellu2019utente e del business aziendale, sulle competenze di marketing e media planning, sullacapacitu00e0 operative di media buying attraverso la tecnologia.

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Gianpio Gravina

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  2. GIANPIO GRAVINA: "PROGRAMMATIC AUDIO OFFERS MORE CONTROL OVER TARGETING"

  3. "We reach with audio an audience segmented by geography, genre and interest, then we activate retargeting to reach users who have shown interest (with a click in the case of companion banners, with a completion rate higher than 70% in the case of a preroll format - midroll), finally we reactivate the campaign on a lookalike audience both with audio campaigns or for any other audience-based activity with any adv format ”explains Gravina.

  4. "Audio ads scheduling in programmatic offers greater control over targeting criteria, allows the achievement of one-to-one crossdevice users and the optimization of branding campaigns on KPIs such as completion rate, GRP and reach. Thanks to our DSP we are able to reach over 70 million users on a global scale through audio formats ”adds Sara Colzani, new entry account in Publicom.GianpioGravina

  5. Let's add that one of the advantages of programmatic digital audio over classic FM Radio scheduling is frequency control: you manage the frequency with which users view or listen to announcements and minimize wasted impressions with frequency control on channels. "Thanks to the top player publishers in Italy (including Mediamond, Spotify, Targetspot, Deezer, Soundcloud) we have sufficient volumes of impressions available to reach a specific target on any channel" concludes Gravina.

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