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The best known American brand of dolls are those designed and manufactured by Madame Alexander. Madame Alexander Dolls are always well represented at UFDC annual events.
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Dolls remain a popular collectible category, with top-notch antique, antique, and contemporary examples topping the wish lists of enthusiasts around the world. Every July, the United Federation of Doll Clubs (UFDC), a 5013C organization at the forefront of doll research, education, conservation and appreciation, holds its annual convention. This gathering attracts attendees from all continents and is considered the most important annual event in the world of doll collecting. This year, due to COVID-19 restrictions, this celebration will be held online July 22-24 to keep everyone safe and healthy. Perhaps the best known American brand of dolls are those designed and manufactured by Madame Alexander. Madame Alexander Dolls are always well represented at UFDC annual events. To learn more about these toys and collectibles, and what makes them so interesting from a collector's, historical and design perspective, Auction Daily spoke with Diane McCarthy, former president of the Madame Alexander Doll Club.
Madame Alexander was born Bertha Alexander on March 9, 1895. When she grew up, she changed him to Beatrice, who seemed more elegant to her. Her parents emigrated from Russia and her father owned a doll hospital on New York's Lower East Side. Beatrice and her father shared a passion for making and repairing dolls.
In 1923, Beatrice decided to start her own business with $ 1,600 in startup money. She hired workers from her neighborhood. Eventually, she was able to move into a studio in downtown Manhattan. Her time was divided between coming up with ideas for dolls, developing shop beads, and sewing. It was then that she learned to defend herself with male store owners looking to buy her dolls. FAO Schwarz was one of the first retailers to order with her.
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