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Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs

Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs. Agenda. Value of Sales Finance 2014 Financing Programs Wilbur-Ellis Aerial Applicator – Fixed 0% Program BASF Fixed 0% Tools for Success Action Plans Tactic Timeline. The Value of Sales Finance.

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Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs

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  1. Wilbur-Ellis, BASF and John Deere Financial Sales Finance Programs

  2. Agenda • Value of Sales Finance • 2014 Financing Programs • Wilbur-Ellis Aerial Applicator – Fixed 0% Program • BASF Fixed 0% • Tools for Success • Action Plans • Tactic Timeline

  3. The Value of Sales Finance • Wilbur Ellis Benefits: • Tie up the acres early - Move sales ahead • Up sell and differentiate your offerings • No cost to use the BASF Finance offers • Aerial & Adjuvant financing – no cost to Wilbur-Ellis locations • Close the sale early by addressing cash flow • Strengthen customer relationships and build loyalty through alternative financing • Gain new customer and sell more products by offering financing to customers • Only 1 BASF product required for Fixed 0% Aerial Program • Able to better utilize your planes – have them booked and prepaid so you can better schedule your workload • Improve working capital by reducing your Days Sales Outstanding • Cash realized in 48 hours • Preferred accounts have no recourse

  4. The Value of Sales Finance • Grower Benefits: • Unsecured line of credit – purchase early with a Fixed 0% Interest Rate • Get your acres covered by booking products early – Lock in Wilbur-Ellis Adjuvants, Aerial application and BASF products • Deferred payment on Aerial application costs until December 2014 • Simplifies account management with phone and online services • Keeps customers informed with monthly statements and an annual purchase summary at tax time • Customers enrolled in Headline Advantage and/or Investment Advantage, if applicable

  5. Wilbur-Ellis & BASF Aerial Application Finance Program – Fixed 0% Offer • Minimum purchase must include at least $10,000 – of one of the following BASF products: Headline, Headline Amp, Headline EC, Headline SC, or Priaxor. • Minimum Initial Purchase may also include Wilbur Ellis adjuvant(s) that are compatible with the BASF Product(s) purchased, and aerial application costs associated with the application of the BASF Product(s). • Additional products have no minimum • Grower must have a multi-use Preferred Account with a Special Terms limit

  6. BASF Finance Advantage – Fixed 0% Program • * Minimum purchase $10,000 – Two BASF products with a minimum of • $2000 of each product. Additional products have no minimum • Grower must have a multi-use Preferred Account with a Special Terms limit • Eligible Products – All BASF Branded Products** • **Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

  7. BASF Finance Advantage – 180 day - In Season gram • * Minimum purchase $10,000 – Two BASF products with a minimum of • $2000 of each product. Additional products have no minimum • Grower must have a multi-use Preferred Account with a Special Terms limit • Eligible Products – All BASF Branded Products** • **Excluding: Color Coat™ seed coloring, Dura Dye™ seed coloring, Flo Rite® polymer, Rhizo Flo® inoculant, Rhizo Stick® inoculant, Sequestrene® nutrients, RoyalPeat® inoculants, and Sepiret® seed coatings

  8. Tools for Success for BASF and Wilbur-Ellis Sales Teams • Program Summaries - BASF Fixed 0% and BASF & Wilbur-Ellis Aerial Applicator Fixed 0% • Target Customer Report available on customers who have John Deere Financial accounts and have made previous BASF purchases with Wilbur-Ellis • John Deere Financial – Collateral Kits will be sent to Wilbur-Ellis locations – will include mouse pads, window clings, etc. • Statement Stuffers – In Wilbur-Ellis statements • Call Campaign to customers • Utilize the John Deere Financial Merchant Service Reps and Area Sales Managers for training

  9. BASF Sales Team Action Plan • Go promote both BASF programs to your Wilbur-Ellis locations • Set up Grower Meetings or Fly-In’s • Evaluate customer base – previous purchasers • Determine at least 10 customers at each location to target for the Aerial Program • Standard BASF offer – for Non-aerial customers • Joint training BASF and Wilbur-Ellis sales staff on products and finance offers • Engage John Deere Financial ASM’s in training or customer visits

  10. Wilbur-Ellis Sales Team Action Plan • Please put together an action plan for your regions.

  11. Timeline for Aerial Applicator Program • November 8th – Program Launch • Send out collateral pieces • Schedule Regional Meetings & District Sales Meeting • JDF Kits sent to retailers • Program Summary sent to Wilbur-Ellis locations • Match & Add complete • December • Wilbur-Ellis Statement Stuffers (Tom – TBD) • December – January • Wilbur-Ellis and BASF Customer contacts • January • National Sales Meeting – Available for discussion by McGowan, Karasiewicz and Geography Sales Leads • February • JDF Call Campaign to customers • Wilbur-Ellis Statement Stuffers (Tom – TBD) • March 15th – Program Ends

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