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Simon Fryar Commercial Manager. Annually we market;- 30,000 clean and cull cattle 35,000 baby and reared calves 60,000 ewes & lambs 500,000 pigs Critical mass is important, but so too is effective representation on behalf of our producers. The Brief

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Simon Fryar

Commercial Manager


  • Annually we market;-

  • 30,000 clean and cull cattle

  • 35,000 baby and reared calves

  • 60,000 ewes & lambs

  • 500,000 pigs

  • Critical mass is important, but so too is effective representation on behalf of our producers


  • The Brief

  • To take the OFC global observations of the world beef market, filter them through the simple, humble mind of an Herefordian livestock man;

  • …….And suggest how it might impact on beef producers here in the UK!



  • Just Some of the Challenges;- for beef producers then?

  • Depleting natural energy resource

  • Rising energy costs

  • Reliance on cereals for energy production

  • Increasing fertiliser costs

  • Rising land values

  • Restrictive livestock movement legislation

  • With that volatility, comes vulnerability


  • Benefits of Collaboration in Practice for beef producers then?

  • Reduced carbon footprint.

  • Increased cattle numbers. (+50%)

  • Reduced expensive inputs.

  • Increased carcase yield. (+14%)

  • Reduced production period. (- 42 days)

  • Increased profitability. (circa £250/hd)


  • TB Controls – The Big Challenge! for beef producers then?

  • A Two-tier market – not good for the beef industry;

  • It is divisive.

  • It is unfair.

  • And it is not sustainable.


  • Specialist TB Sales for beef producers then?

  • Loss of A. Q. U.’s.

  • Approved Rearing Unit. (ARU’s).

  • Approved Feeding Unit. (AFU’s).


TB Cases for beef producers then?

England and Wales widely affected.

We need to be in this together!


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