Persuasive
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Persuasive Writing PowerPoint PPT Presentation


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Persuasive Writing. Mission. I will be able to determine the author's specific purpose for writing a persuasive text. I will be able to identify the facts and details that support the author’s argument regarding a particular idea, subject, concept, or object.

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Persuasive Writing

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Persuasive writing

Persuasive

Writing


Mission

Mission

  • I will be able to determine the author's specific purpose for writing a persuasive text.

  • I will be able to identify the facts and details that support the author’s argument regarding a particular idea, subject, concept, or object.

  • I will be able to describe the intended effect of persuasive strategies and propaganda techniques (e.g., bandwagon, peer pressure, repetition, testimonial, transfer, loaded words) that an author uses.


Purpose of persuasive writing

Purpose of persuasive writing

To influence the reader’s thinking, and sometimes to change

his/her mind about

something or prompt

some action.


Good persuasive writing

Good persuasive writing…

  • Clear

  • Compelling

  • Well supported

  • Opinionated without relying just on opinions

  • Lively

  • Knowing issue/topic inside and out (both sides)


Persuasive writing

Fact


Persuasive writing

Opinion


Persuasive writing

Persuasive

Techniques


Testimonial

Testimonial

Using words of an expert or famous person to persuade

“So easy a

Caveman

can do it.”

“Just do it” Michael Jordan


Bandwagon

Bandwagon

Persuade people to do something by letting them know others are all doing it

“All of the 6th grade

is going to Sea World,

you should to.”

“Everyone is reading

Twilight series, you should to

it’s the best ever.”


Repetition

Repetition

Idea is repeated over and over again

5 $ Foot long

McDonald’s


Common sense

Common Sense

Trying to persuade using everyday sense of good or bad/right or wrong


Loaded emotional words

Loaded/Emotional Words

Words that are used that make you feel strongly about an idea

afraidagitatedalarmedangryantsyanxiousapprehensive

ashamedawfulawkward

eageredgyembarrassedencouragedenragedenthusedexasperatedexcitedexhausted

fatiguedfearfulfidgetyfrightenedfrustratedfunnyfurious


Reasoning

Reasoning

Luring the reader by listening or explaining reasons or an idea


Card stacking

Card Stacking

Ads giving only the positive side of a product or service, ignoring negative aspects

“Will lose up to 6 pounds in two weeks eating Special K cereal.”

“Thirty-three people wrote in support of our decision.”

“This product has absolutely no trans fats.”


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