1 / 13

Strategic Export Concept Best practice for export and international development for agri -SMEs

Strategic Export Concept Best practice for export and international development for agri -SMEs. description. The company. Fooditerranean project. Market & business development. Strategic goal. Vision. Logo. Moto. The beneficiaries. Anyone who can add value to the final product.

zwi
Download Presentation

Strategic Export Concept Best practice for export and international development for agri -SMEs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Export Concept Best practice for export and international development for agri-SMEs

  2. description

  3. The company • Fooditerranean project • Market & business development • Strategic goal • Vision • Logo • Moto

  4. The beneficiaries • Anyone who can add value to the final product • SMEs in agri-food sector • Main characteristics...

  5. action

  6. The projects • Design and implement export strategies • Educational activities • Build and coordinate effective relationships

  7. The auxiliaries • Surveys • Case Studies • Campaigns • Networking

  8. concept

  9. The strategic approach • Study and analyse the company • Create a clear brand identity • Design an export strategy • Conduct market research • Develop a market approach: product presentation, negotiations, product placement • Ensure your market penetration, create awareness, build loyalty • Consider your market follow up and development

  10. The implementation Stages Actors ESTABLISH & DEVELOP OUR BRAND Fooditerranean Importers Distributors Local opinion leaders Other local stakeholders Consumers APPROACHING THE TARGET MARKET Fooditerranean Importers Distributors Ad hoc contacts PREPARING FOR A NEW MARKET Shaping and express personality Fooditerranean, producer, designers, other experts Fooditerranean, producer, business staff Product & business definition Time

  11. Consider • Everyone should work on their field of expertise. • Market development is about investing money and time. • A food product penetration is a cultural penetration. • Food export process involves much more professions than just a producer & a seller. and...

  12. A tree can be sustainable only in a FOREST

  13. Thank you George Gkekas Founder | Brand & Business Development BA, MSc International Business Development e-mail: fooditerranean@gmail.com skype: GeorgeGkekas tel: +30 6977 539 844 Chania / Athens, Greece Fooditerranean F.C. www.fooditerranean.com

More Related