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DISTRIBUTION-EXHIBITION

DISTRIBUTION-EXHIBITION. This is the Final Stage. COMPARISON TO BUSINESS. Manufacturing Producing Wholesaling Distribution Retail Exhibition A production doesn’t exist unless it can be distributed Every project must have a targeted audience.

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DISTRIBUTION-EXHIBITION

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  1. DISTRIBUTION-EXHIBITION This is the Final Stage

  2. COMPARISON TO BUSINESS • Manufacturing Producing • Wholesaling Distribution • Retail Exhibition • A production doesn’t exist unless it can be distributed • Every project must have a targeted audience

  3. BROADCASTING I • Over the air-assigned frequency • Limited access, expensive • Commercials pay • Networks charge stations for programs • PBS - Different distribution/ income

  4. BROADCASTING I I • Ratings • Rating - % of all available TV homes (HUT) • Share - % of households tuned in • Today: 2 bands: VHF, UHV p. 415 • All digital -new assignments

  5. CABLECASTING • Owners of cable systems • Warners, AT&T • Limited channels • Systems income from: • Price per home • Share commercials • “Must carry” laws • Channel 13 blackout

  6. ADVANCED TV (ATV) • High Definition TV (HDTV) • Standard Definition TV (SDTV) • Low Definition TV (LDTV) • All in digital by 2006 ? • May or may not be wide screen

  7. THEATRICAL VIDEO • Digital distribution • Via satellite or DVD • Large Screen projection • Multimedia screens

  8. CORPORATE • Via • VCR, DVD, CD • Fiber Optics, Satellite • Internet • High quality -specific audience • Fastest growing area of production employment • Every major corp. operates production facilities

  9. HOME VIDEO • VCR • Computer • Multimedia-Web • CD • DVD • Rapidly changing technologies • Lower costs-higher quality

  10. MOTION PICTURE FILMS I • Power in distribution • 90%-10% split • Paramount-Supreme Court 1944 case • If feature cost $100 M to produce, • At least $30 M to promote, print releases • Lower costs of films must consider all costs

  11. MOTION PICTURE FILMS I I • Ancillary rights • Popcorn • Clothing • Toys • Music • Low budget - 4-walling • Non-theatrical - all video now

  12. MOTION PICTURE FILMS I I I • Video release • Income from VCRs surpasses ticket sales • Straight to video • Internet releases • CD/DVD releases • Video games

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